Donovan Castillo-Mohlman
Content Strategy at Fuse Media- Claim this Profile
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Topline Score
Bio
Sunil Y.
Donovan has excellent expertise in building content businesses, with solid understanding of consumer insights. He is commercially savvy and knows how to turn ideas into a business model for his organisation and his clients.
Sangeetha Mahadevan
Donovan is simply one of the best leaders I have had the privilege of working with and learning from. His content strategy and acquisition knowledge are unrivalled. His rich wealth of international experience of having worked around the globe ranging from the US, UK, and Europe to Asia Pacific, and his ability to drive business growth is a huge asset for any organisation. His product and domain expertise and unmatched strategic thinking, problem-solving, and leadership drive business results. As a people leader and having managed diverse global teams, Donovan creates and champions a culture of inclusion, diversity of thought, and collaboration with transparency and empathy. He is the best manager and mentor I have had, and my career flourished under his leadership. To this day, I continue to seek his advice in several professional and personal areas, and he always finds time to help, which is a massive testament to his generosity. Any organisation and team would be very lucky to have Donovan.
Sunil Y.
Donovan has excellent expertise in building content businesses, with solid understanding of consumer insights. He is commercially savvy and knows how to turn ideas into a business model for his organisation and his clients.
Sangeetha Mahadevan
Donovan is simply one of the best leaders I have had the privilege of working with and learning from. His content strategy and acquisition knowledge are unrivalled. His rich wealth of international experience of having worked around the globe ranging from the US, UK, and Europe to Asia Pacific, and his ability to drive business growth is a huge asset for any organisation. His product and domain expertise and unmatched strategic thinking, problem-solving, and leadership drive business results. As a people leader and having managed diverse global teams, Donovan creates and champions a culture of inclusion, diversity of thought, and collaboration with transparency and empathy. He is the best manager and mentor I have had, and my career flourished under his leadership. To this day, I continue to seek his advice in several professional and personal areas, and he always finds time to help, which is a massive testament to his generosity. Any organisation and team would be very lucky to have Donovan.
Sunil Y.
Donovan has excellent expertise in building content businesses, with solid understanding of consumer insights. He is commercially savvy and knows how to turn ideas into a business model for his organisation and his clients.
Sangeetha Mahadevan
Donovan is simply one of the best leaders I have had the privilege of working with and learning from. His content strategy and acquisition knowledge are unrivalled. His rich wealth of international experience of having worked around the globe ranging from the US, UK, and Europe to Asia Pacific, and his ability to drive business growth is a huge asset for any organisation. His product and domain expertise and unmatched strategic thinking, problem-solving, and leadership drive business results. As a people leader and having managed diverse global teams, Donovan creates and champions a culture of inclusion, diversity of thought, and collaboration with transparency and empathy. He is the best manager and mentor I have had, and my career flourished under his leadership. To this day, I continue to seek his advice in several professional and personal areas, and he always finds time to help, which is a massive testament to his generosity. Any organisation and team would be very lucky to have Donovan.
Sunil Y.
Donovan has excellent expertise in building content businesses, with solid understanding of consumer insights. He is commercially savvy and knows how to turn ideas into a business model for his organisation and his clients.
Sangeetha Mahadevan
Donovan is simply one of the best leaders I have had the privilege of working with and learning from. His content strategy and acquisition knowledge are unrivalled. His rich wealth of international experience of having worked around the globe ranging from the US, UK, and Europe to Asia Pacific, and his ability to drive business growth is a huge asset for any organisation. His product and domain expertise and unmatched strategic thinking, problem-solving, and leadership drive business results. As a people leader and having managed diverse global teams, Donovan creates and champions a culture of inclusion, diversity of thought, and collaboration with transparency and empathy. He is the best manager and mentor I have had, and my career flourished under his leadership. To this day, I continue to seek his advice in several professional and personal areas, and he always finds time to help, which is a massive testament to his generosity. Any organisation and team would be very lucky to have Donovan.
Credentials
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Introduction to Spreadsheets and Models
CourseraMay, 2016- Nov, 2024 -
Fundamentals of Quantitative Modeling
CourseraApr, 2016- Nov, 2024
Experience
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Fuse Media
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Entertainment Providers
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100 - 200 Employee
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Content Strategy
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Jul 2022 - Present
My role at Fuse Media is focused on developing and overseeing the strategic content planning, scheduling and on-air promotion plans for the company’s two US cable networks, Fuse and FM, one pay-tv channel in South Africa, five DEI content focused FAST channels and sub feeds (including: Shades of Black, Latino Vibes, and OUTtv Proud) across the US, Canada, and Europe, as well as developing the content rollout strategy for SVOD platform Fuse+. My role at Fuse Media is focused on developing and overseeing the strategic content planning, scheduling and on-air promotion plans for the company’s two US cable networks, Fuse and FM, one pay-tv channel in South Africa, five DEI content focused FAST channels and sub feeds (including: Shades of Black, Latino Vibes, and OUTtv Proud) across the US, Canada, and Europe, as well as developing the content rollout strategy for SVOD platform Fuse+.
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Ten59Media
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Los Angeles, California, United States
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Content Strategy and Development, Co-Head
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2019 - Jul 2022
Utilizing my content strategy and licensing expertise, with a deep international network of contacts, I provide content strategy consultancy and shepherd culturally relevant content IP from any point across the globe to the offices of decision-makers. • Researched and developed actionable market insights and strategies for businesses exploring mergers and acquisitions of direct-to-consumer VOD and linear/FAST channel platforms across South East Asia • Successful content packaging consultancy, resulting in the option of scripted adaptation with leading US producer and development of original branded content solutions for regional Asia Pacific food delivery business • Provided UX build and product design advice in developing a new aggregated format IP sales-based system for a leading global online content sales distribution platform. Show less
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dentsu
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Japan
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Advertising Services
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700 & Above Employee
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President, The StoryLab Asia Pacific (Dentsu Amplifi)
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2017 - 2019
Deploying Dentsu's deep data points, I was responsible for identifying competitive market gaps and sizable revenue opportunities by crafting and executing bespoke content strategies, developing and licensing original IP productions, and converting branded sponsorship opportunities, while building the regional Story Lab team. • Led content strategy and distribution team across the Asia Pacific region, developing partnerships with leading direct-to-consumer video platforms while guiding agency transformation from traditional content investments to digital • Identified seven-figure revenue opportunities for clients through original series development and constructed strategic content and marketing roadmaps for digital streaming platform launches and channel viewership growth • Developed, pitched and licensed multiple original formats and series, including social influencer travel format No Sleep No FOMO, serving as series Executive Producer, leading content sponsorship opportunities for agency clients • Utilized deep knowledge global media landscape for Dentsu Japan, to identify, research and analyze content opportunities and risks of a potential seven plus figure M&A investment in a leading US sports media and publishing company Show less
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iflix
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Malaysia
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Entertainment Providers
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1 - 100 Employee
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Global Director of Content Strategy
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2016 - 2017
With data analysis as the backbone of my learn and iterate process, I was responsible for developing iflix's global content strategy, which included authoring the global content manifesto: a detailed programming and acquisitions roadmap used by the business to maintain brand consistency across existing and new market launches. • Owned the short and long-term programming plans, windowing utilization strategies, financial performance analysis, and identification of culturally relevant marketing tentpoles and events • Analyzed audience behavior through visualization data research tools (Domo, Tableau) to establish, author, and iterate iflix's global content and acquisitions strategy manifesto for existing and new market launches • Leveraged deep data analysis to reformulate kids strategy: lowered volume, increased quality, and improved discoverability, resulting in an 11% reduction in kids' spend while increasing time spent viewing • Improved discoverability and increased the time spent viewing content immediately upon onboarding by leading the redevelopment of content metadata tagging methodology and culturally relevant thumbnail image creation Show less
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NBCUniversal
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United States
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Entertainment Providers
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700 & Above Employee
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Programming & Acquisitions, Director
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2014 - 2016
Responsible for defining and implementing the original programming, scheduling, and acquisitions strategy for NBCUniversal’s linear channels across Asia (DIVA, Universal Channel, Syfy, E! Asia). I was instrumental in transforming the legacy business to digital, developing content strategies for new channel branded streaming platforms launched across Asia. • Lead the development and execution of program scheduling, curation, acquisitions, and original content development for NBCUniversal linear and channel branded services (DIVA, Universal Channel, Syfy, E! Asia) • Lowered acquisition costs by 20% while surpassing YOY viewership growth targets by utilizing data insights to identify new content genre opportunities and renegotiating existing contractual terms for underperforming series • Developed VOD editorial programming strategy and launched the first global E! channel branded on-demand service in China with Alibaba, and created two new channel branded services in Japan with AVEX • Created new revenue streams through branded content partnerships, including the commissioning and development of an original E! Asia docu-reality series with social media influencer: Wendy vs. The World and the planning of How Do I Look Asia, with original US series host Jeannie Mai Show less
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AMC Networks
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United States
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Entertainment Providers
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700 & Above Employee
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Head of Programming & Scheduling Asia
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Feb 2013 - Nov 2014
Managing the programming office and operations in Asia, I was responsible for developing and executing the linear, and digital program scheduling and on-air promotion strategy for the Sundance Channel and WEtv linear channel feeds across Asia and MENA. • Trained and led the strategic programming strategy & on-air promo teams for Sundance Channel and WEtv linear channel feeds, including direct hands-on involvement creating and launching Sundance MENA strategy with 30 days lead time • Developed SVOD content strategy for Sundance branded multiplatform digital service in China in partnership with Shanghai Media Group, utilizing market data and cultural insights to increase subscription rate by 10% • Assessed and projected performance for all content acquisitions, ensuring monetization of content slates and investments through strategic planning and schedule optimization, amortization, and channel P&L oversight • Directly maintained key telco affiliate relationships, including carriage renewal negotiations and marketing plans. Show less
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Mediacorp Pte Ltd
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Broadcast Media Production and Distribution
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700 & Above Employee
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Vice President Network Programming & Promotions, Channel News Asia
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2009 - 2012
I was responsible for training and leading a culturally diverse team overseeing and executing all non-news editorial programming strategies, content acquisitions, research, marketing, original commissioning, and channel P&L. • Oversaw the programming, curation, marketing, acquisitions, on-air promotions, research, original content development, and business development team for two-channel feeds, one national Singapore and one global • Achieved 53% growth of monthly average reach (FY 11/12 vs. FY 08/09) in the target demo for Singapore • Utilized data to develop a new nightly 7 pm news bulletin, focused on presenting global news from an Asian perspective to differentiate from international news channels, becoming the channel's #1 rated program upon the first telecast • Shepherded channel's first global App build and developed the news and documentary strategy for Mediacorp's new national direct-to-consumer OTT Platform, Toggle. • Executive Produced multiple Promax award-winning campaigns and commissioned numerous original award-winning New York Festival programs and documentaries. Show less
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Disney Star
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India
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Broadcast Media Production and Distribution
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700 & Above Employee
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Vice-President, Program Strategy, New Media and Development
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2007 - 2009
I developed the long-term content program scheduling and acquisition strategies for pan-regional linear channels: Channel [V], STAR World (Southeast Asia, MENA, Israel, Philippines, India), Star Movies, Star Chinese Channel, and led the early transformation of the business to digital video-on-demand. • Developed the long-term editorial program scheduling and acquisition strategies for NewsCorp's Asian pan-regional linear channels: Channel [V], STAR World, Star Movies, Star Chinese Channel • Partnered with India CTO to develop a content strategy for launching India's first major OTT platform, "Star Player," later renamed HotStar. Launched the first Mandarin language mobile TV channel in Australia • Managed the review and consolidation of the content team for News Corp's joint venture in Indonesia– ANTV, resulting in headcount redeployment, content cost savings, and ratings increase by 15% • Oversaw rights utilization assessment across all acquisitions and channels and analyzed the impact on channel revenue, resulting in the development of a new financial acquisitions approval form and reduction of content spend • Project managed the development of bespoke IP content rights and royalty management system (Sophoi) Show less
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Modern Times Group MTG AB
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Sweden
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Entertainment Providers
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100 - 200 Employee
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Programme Planning Manager, Viasat Broadcasting
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2004 - 2007
I developed the content programming, scheduling, and acquisitions strategy for multiple national linear free-to-air and pay-tv channels across Estonia, Latvia, Lithuania, Sweden, Denmark, Czech Republic, Hungary, and Slovenia. • Developed program scheduling strategy for national linear channels across Eastern Europe and Scandinavia, achieving back-to-back #1 rating position in Estonia and Lithuania in 4+ and 15-49 and first-ever #1 in Latvia • Developed launch and marketing rebrand strategy for TV3 Slovenia, overhauling 90% of inventory through acquisitions, and the commissioning of five original programs from local producers within 90 days • Maintained substantial inventory and budgetary control, ensuring full utilization and windowing of content rights resulting in significant content cost savings • Creative development executive for unscripted and scripted productions, including commissioning of local language formats of The Simple Life, Family Feud, Funniest Home Videos, and singing competition series Fame Factory Show less
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Fox Entertainment
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Assistant & Coordinator Program Planning & Scheduling
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2000 - 2004
Supported EVP and VP Program Scheduling at Fox Broadcasting with national prime-time schedule creation, accurately estimated ratings, enabling schedule changes to win first 19-49 Sweeps. Supported EVP and VP Program Scheduling at Fox Broadcasting with national prime-time schedule creation, accurately estimated ratings, enabling schedule changes to win first 19-49 Sweeps.
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Education
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University of Cincinnati
BFA -
Regent's University London
Study Abroad Program
Community
