Experience

Truck Hydraulic Solutions
• Australia
• Truck Transportation
• 1 - 100 Employee
• External Sales Engineer

  • Nov 2022 - Present


Hydratech

• Machinery Manufacturing

• Director Sales & Operations (PM Knuckleboom Cranes)

  • Jan 2018 - Nov 2022

  I was responsible for the conceptualization of this business. From business plan draft to brand identity to successful execution. Implementing a sales and marketing plan that will ensure the company’s long term and sustainable market presence. Managing staff, suppliers and customers as well as forecasting cash flow projections. Providing technical support to workshop staff and performing a sales function within the company are some of the key performance areas. I was responsible for the conceptualization of this business. From business plan draft to brand identity to successful execution. Implementing a sales and marketing plan that will ensure the company’s long term and sustainable market presence. Managing staff, suppliers and customers as well as forecasting cash flow projections. Providing technical support to workshop staff and performing a sales function within the company are some of the key performance areas.



Rencor Engineering

• Regional Business Manager (Fassi Knuckleboom Cranes)

  • Sep 2015 - Nov 2017

  I was recruited to turn a poor performing branch around. By implementing standard operating procedures and effectively driving key performance areas I successfully turned the branch from a loss to a profit within 10 months nearly tripling monthly turnover and delivering exponential growth to the bottom line as overheads were radically reduced. I was recruited to turn a poor performing branch around. By implementing standard operating procedures and effectively driving key performance areas I successfully turned the branch from a loss to a profit within 10 months nearly tripling monthly turnover and delivering exponential growth to the bottom line as overheads were radically reduced.



Smith Capital Equipment

• South Africa
• Machinery Manufacturing
• 1 - 100 Employee

• Sales & Product Manager - Crane Division (PM Knucklebbom Cranes)

  • Apr 2012 - Aug 2015

  The objective of my role was to set up the crane division within an existing business. As the head of the business unit my responsibility was widespread. From product selection to pricing to negotiations with the supplier as well as shipping and technical support to the workshop. In conjunction with the marketing manager I was responsible for the campaign of launching the brand (PM Cranes) into the South African market. This was successful with a tender award for a duration of 5 years to the local utility supply company which saw in excess of 180 cranes being delivered. Show less



600SA Holdings PTY Ltd

• Sales & Marketing Manager South Africa & Sub Saharan (Fassi Knuckleboom Cranes)

  • Jul 2008 - May 2012

  My role was to develop a sales strategy to ensure the company’s sales goals and profitability were attained. I was responsible for monitoring the performance of the sales team and motivating them to reach set targets. I Initiated and coordinated an action plan to penetrate new markets. Conducting one-on-one reviews with all sales representatives and building more effective communication channels to understand the training and development requirements of the individuals within the team ensured targets were met and mostly exceeded. Quarterly I would provide feedback to the Managing Director regarding the teams’ performance. Compiling and analyzing sales figures through data collected from customers feedback and market conditions. I was responsible for the recruitment of sales representatives as outlined in the company’s policy. Working closely with the workshop manager ensured accurate updates to our clients regarding delivery times. Appointing and providing back up to dealers to gain market share and ensure dealers presence in all territories. Show less


Rencor Engineering / 600SA Holdings
• Senior Sales Representative (Fassi Knuckleboom Cranes)

  • Nov 2005 - Jun 2008

Hytec Holdings
• Machinery Manufacturing
• 1 - 100 Employee
• Technical Sales Representative

  • Mar 2002 - Oct 2005