Experience

PALO Creative

• United States
• Advertising Services
• 1 - 100 Employee

• Business Development Manager

  • Jul 2022 - Present

  Youngstown, Ohio, United States



City of Canfield

• Mayor of Canfield

  • Jan 2022 - Present

  Canfield, Ohio, United States



DRAGISH Marketing

• Owner/Creative Director

  • Feb 2007 - Present

  Youngstown, Ohio Area DRAGISH Marketing is a strategic marketing consulting company We offer assistance in satisfying your key branding needs through systematic services: Strategic marketing planning and ongoing consulting Act as an in-house Agency firm responsible for the overall digital marketing plan development (Advertising, Marketing Public Relations, Social Media) We combine traditional advertising formats with new media technology to deliver innovative and high impact brand… Show more DRAGISH Marketing is a strategic marketing consulting company We offer assistance in satisfying your key branding needs through systematic services: Strategic marketing planning and ongoing consulting Act as an in-house Agency firm responsible for the overall digital marketing plan development (Advertising, Marketing Public Relations, Social Media) We combine traditional advertising formats with new media technology to deliver innovative and high impact brand and sales building ideas for our clients. Everything we create for you is done so with one goal in mind: to profitably build long-term brand equity and increase your bottomline. Show less



Phantom Fireworks

• United States
• Retail
• 200 - 300 Employee

• Director of Marketing/Advertising

  • Jun 2012 - Nov 2012

  • Developed the Branding, Digital Marketing, E-Business Solutions, Social Media, and Marketing guidelines. • Created powerful brand strategies that incorporated traditional and multimedia platforms for TV and radio commercials, print advertising and interactive social media marketing campaigns. • Re-designed the brand for Youngstown Phantoms Hockey, revitalizing and focusing the struggling brand with a more mainstream appeal. • Oversaw and managed the… Show more • Developed the Branding, Digital Marketing, E-Business Solutions, Social Media, and Marketing guidelines. • Created powerful brand strategies that incorporated traditional and multimedia platforms for TV and radio commercials, print advertising and interactive social media marketing campaigns. • Re-designed the brand for Youngstown Phantoms Hockey, revitalizing and focusing the struggling brand with a more mainstream appeal. • Oversaw and managed the entire creative process for Phantom Fireworks and Youngstown Phantoms Hockey from concept development to production. • Collaborated with Sales, Product Development, and upper management throughout the creative development process. • Developed strong understanding of production needs and parameters for print production, merchandise and radio. • Collaborated with Regional Showrooms and West Coast Tent Division. Show less



Keynote Media Group, LLC

• United States
• Advertising Services

• Vice President, Client Services

  • Aug 2011 - Mar 2012

  Youngstown, Ohio Area • Served as a key market interface and partnership advocate with the purpose of developing and maintaining relationships with prospective and current clients. • Added value to the company by increasing it's revenue through account development and mainte nance as well as by providing strategic solutions and creative services that meet the needs of clients. • Played a critical role in driving new business initiatives to maximize overall KMG revenue and … Show more • Served as a key market interface and partnership advocate with the purpose of developing and maintaining relationships with prospective and current clients. • Added value to the company by increasing it's revenue through account development and mainte nance as well as by providing strategic solutions and creative services that meet the needs of clients. • Played a critical role in driving new business initiatives to maximize overall KMG revenue and profitability. • Key responsibilities include oversight of the creative services, advertiser integration and production departments, assuring we have the resources necessary to implement high-quality custom creative for our clients, providing support for business development activities, analyzing and developing social media platforms and identifying and securing revenue and expansion opportunities. Show less



V-C RUBENSTEIN ASSOCIATES, INC

• United States
• Advertising Services

• Director

  • Oct 2008 - Jul 2011

  • Developed full brand revitalization for Valley Foods. • Created sales kits and trade show collateral for each department of business including; Military, Disaster Relief, Snackits, and Custom Manufacturing. • Worked with agency colleagues to devise advertising campaign that meets client's requirements. • Handled the tasks of negotiating with agency staff and clients about the details of campaigns. • Responsible for preparing and presenting creative work to… Show more • Developed full brand revitalization for Valley Foods. • Created sales kits and trade show collateral for each department of business including; Military, Disaster Relief, Snackits, and Custom Manufacturing. • Worked with agency colleagues to devise advertising campaign that meets client's requirements. • Handled the tasks of negotiating with agency staff and clients about the details of campaigns. • Responsible for preparing and presenting creative work to clients for approval. • Handled the charge of managing budgets, campaign costs and invoicing clients. • Worked with account manager to discuss media, creative and research. • Served as a link between client and advertising agency by maintaining regular communication. Show less



Adtronico, Inc.

• Creative Director

  • Sep 2006 - Sep 2008

  • Developed full brand identity for Youngstown Business Incubators welcome kit for all partners and portfolio companies. • Praised by client for exceptional campaign efforts that exceeded business to site. • Won and retained a premiere client Antarès Sellier a company that creates hand-made saddles in France. The workshop in Saintes, comprised of 35 craftsmen, specializing in bridlery, harness making, or saddlery, produces 2000 saddles each year. The campaign… Show more • Developed full brand identity for Youngstown Business Incubators welcome kit for all partners and portfolio companies. • Praised by client for exceptional campaign efforts that exceeded business to site. • Won and retained a premiere client Antarès Sellier a company that creates hand-made saddles in France. The workshop in Saintes, comprised of 35 craftsmen, specializing in bridlery, harness making, or saddlery, produces 2000 saddles each year. The campaign covered the majority of Europe and North America, as well as Korea and Japan, totaling 18 countries. • Managed a team of designers, photographers, web designers and copywriters in the development of client websites and all collateral. • Conceptualized, managed and executed powerful brand strategies that incorporated traditional and multimedia platforms for TV, radio, print, and interactive campaigns. • Worked closely with copywriters and PR on all aspects of new business launches. • Notable clients: YBI, Woodlands, Youngstown Propane, Antarès Sellier, Covelli Centre, American Gladiators. Show less



Prodigal Company

• United States
• Advertising Services
• 1 - 100 Employee

• Art Director

  • Oct 2003 - Aug 2006

  • Led agency creative, supervised and provided art direction for junior designers, developed business, managed vendors, served as client liaison. • Developed a cross-functional team of 6 to conceptualize creative marketing solutions for Sheely's Furniture & Appliance, Inc. • Led business development efforts for the agency including presentation development, AE responsi bilities and Art direction for various accounts including; Simon Roofing, Quaker Steak & Lube… Show more • Led agency creative, supervised and provided art direction for junior designers, developed business, managed vendors, served as client liaison. • Developed a cross-functional team of 6 to conceptualize creative marketing solutions for Sheely's Furniture & Appliance, Inc. • Led business development efforts for the agency including presentation development, AE responsi bilities and Art direction for various accounts including; Simon Roofing, Quaker Steak & Lube, and Youngstown State University, while managing multiple projects in different stages. • Created and developed brand and visual media for Farmers National Bank The Mahoning Valley’s leading, community bank with over $1 Billion in assets. With 17 branches throughout Trumbull, Mahoning and Columbiana counties. • Built strong relationships with freelance Art Directors, Photographers, Web Designers and Copywriters. Show less



CAFARO

• United States
• Leasing Non-residential Real Estate
• 100 - 200 Employee

• Branding Director

  • Jan 2000 - Sep 2003

  • Supervised and created the development of several national marketing campaigns for 16 shopping centers, including; All indoor and outdoor mall signage, direct mail, print, television media and web. • Established the company’s national corporate marketing identity; including: corporate ads, convention boards, and all collateral design for ICSC national conference. • Recruited and managed production artists, copywriters and web developers for monthly upkeep and… Show more • Supervised and created the development of several national marketing campaigns for 16 shopping centers, including; All indoor and outdoor mall signage, direct mail, print, television media and web. • Established the company’s national corporate marketing identity; including: corporate ads, convention boards, and all collateral design for ICSC national conference. • Recruited and managed production artists, copywriters and web developers for monthly upkeep and growth of 16 sites. • Developed the brand identity for print advertising featured in Shopping Center Business, Shopping Center Today and International Council of Shopping publications. Show less



Ski Limited

• Art Director

  • Aug 1996 - Jul 2000

  • Created and developed 6 national and international mail order catalog each year. • Led design efforts on e-commerce website. • Increased profitability of e-commerce site by 20% in the first month. with an increase of 150% for the year. • Established constant communication among all departments in order to execute the catalog deadlines. • Directed all photo shoots and talent hires. • Worked directly with fashion buyers on apparel placement and… Show more • Created and developed 6 national and international mail order catalog each year. • Led design efforts on e-commerce website. • Increased profitability of e-commerce site by 20% in the first month. with an increase of 150% for the year. • Established constant communication among all departments in order to execute the catalog deadlines. • Directed all photo shoots and talent hires. • Worked directly with fashion buyers on apparel placement and purchasing. Show less