Email Marketing Specialist

• Oct 2022 - Present

Marketing and Merchandising Specialist

• Sep 2011 - Sep 2022

• Email Marketing o Create engaging emails for key programs through email marketing techniques. o Increased Member active engagement from 25% to 75%. o Boosted average Open Rate 15% to 20.2%, CTOR 17% to 25.2%, CTR – 5%, Unsub Rate-0.1% o HubSpot Email Marketing & Inbound Marketing Certified • Sign Shop Program / Graphic Designer o Generated 40% on average savings for Retailers, WD’s, and Manufacturers on advertising and marketing materials, doubling sign shop growth year over year. o Create graphics for special projects, project vehicles, and marketing materials. o Installation of vinyl graphics to project vehicles. • Total Truck Center Flyers & VSB’s o Collaborate with Manufacturers and WD’s for product selections, promoting new innovative products, and drive revenue. o Implemented processes for a more productive workflow that reduced production time. • Installation Manager o Oversee installs of accessories to meet customer expectations. • Brandit Program Manager o Collaborate with the Jobbers and WD’s to create proofs, print, assemble and ship custom badges. • Procurement o Create relationships with vendors and partners to obtain cost-effective pricing for goods. • Special Projects o Involved in special vehicle builds for promotional giveaways as well as giveaways for foundations like Navy SEAL. o Attend and participate in several yearly product/trade shows and workshops, including SEMA in Las Vegas, Jeep Invasion in Pigeon Forge, as well as shows in Canada and Texas.

Sales & Marketing

• Sep 2011 - Jun 2015

• Email Marketing - Created emails for the PerformanceParts.com and PowerandPlay.com websites. Created graphics for emails and Web pages. • Sales/Customer Service - Received and processed customer orders. Assisted customers with finding desired parts. Packed customer orders shipped from our location. • Web Editing - Updated Web page images and content. SEO. Social media content. • Email Marketing - Created emails for the PerformanceParts.com and PowerandPlay.com websites. Created graphics for emails and Web pages. • Sales/Customer Service - Received and processed customer orders. Assisted customers with finding desired parts. Packed customer orders shipped from our location. • Web Editing - Updated Web page images and content. SEO. Social media content.

Lead Graphic Designer

• Apr 2010 - Sep 2011

• Developed creative design for marketing packages, including print materials, brochures, banners, and signs. • Employed design fundamentals when selecting typography, composition, layout, and color in design work. • Used Adobe Illustrator, Photoshop, Corel to create images and layouts for multiple projects. • Created digital image files for use in digital and traditional printing methods. • Met with customers to present mockups and collect information for adjustments. • Developed collateral such as display, marketing, and packaging materials to support product branding strategies. • Promoted superior customer experiences by leveraging understanding of color, trends, styles, benefits, and product value perception.

Graphic Designer II

• 2005 - 2008

• Design and layout of various size yellow page ads • Employed design fundamentals when selecting typography, composition, layout, and color in design work. • Efficiently met daily accuracy and productivity requirements • Accomplish multiple deadlines and shifting priorities when needed. • Offer extensive working-level knowledge of Adobe Photoshop and Adobe Illustrator. • Design and creation as well as recreation and cleanup of logos. • Received many MVP awards and accolades for teamwork and product knowledge.

Lead Automotive Technician

• Aug 2000 - Jun 2005

• Troubleshot and diagnosed faults with vehicle systems and components using OEM-specific code readers, diagnostic trees and online knowledgebase. • Serviced air conditioning systems, changed and topped off fluids and completed maintenance inspections. • Responded to customer telephone calls, emails and in-person requests for assistance. • Maintained fleet vehicles in good working order by following preventive and corrective maintenance schedules according to OEM. • Trained and coached junior employees on procedures for completing various types of repairs and maintenance on cars and light trucks.

Lead Automotive Technician

• Aug 1995 - Aug 2000

• Troubleshot and diagnosed faults with vehicle systems and components using OEM-specific code readers, diagnostic trees, and online knowledgebase. • Serviced air conditioning systems, changed and topped off fluids, and completed maintenance inspections. • Responded to customer telephone calls, emails, and in-person requests for assistance. • Maintained fleet vehicles in good working order by following preventive and corrective maintenance schedules according to OEM. • Trained and coached junior employees on procedures for completing various repairs and maintenance on cars and light trucks.