Experience

Century Pacific Group

• Philippines
• Food Production
• 100 - 200 Employee

• Marketing Section Manager

  • Jul 2023 - Present



ARC Refreshments Corporation

• Philippines
• Consumer Goods
• 100 - 200 Employee

• Marketing Services and PR Head

  • Apr 2021 - Dec 2022

• Marketing Communications Manager

  • Sep 2017 - Apr 2021

  Marketing • Coordinate with agency partners according to the requirements for new product launches, regular requirements and campaigns• Conduct PSA for newly designed labels• Responsible for regular updating of ARC digital assets (ARC Corporate Website and Social Networking Sites)• Manage and approves social media sites and contents of ARC Brands.Trade Marketing• Lead for trade marketing merchandising for Luzon, Visayas and Mindanao• Responsible for designing and implementing ARC's marketing strategies. • In-charge and oversees all marketing activities from trade shows, sponsorships, on-ground selling and corporate events. Creatives• Generate creative ideas and concepts• Take work from concept to final execution• Develop and execute designs for new and sustaining materials to support the trade according to brand standards of ARC. - Labels, caps and crowns for new and existing products - Static and Led Billboard campaigns - Posters and flyers - Store Merchandising (signages, flanges, buntings etc.)• Ensure all aspects of the campaigns and designs are align according to requirements.• Prepare and release Final Artwork (FA) for productionMerchandising Production • Release of Final Artworks (FA) to suppliers• Coordinate with supplier all specifics based on the requirements for production• Ensure timely delivery of materialsEvents • Responsible for corporate led events - Plan event from start to finish - Generate sales through trade shows and other consumer events. - Prepare budgets and ensure adherence - Source and negotiate with agencies, vendors and suppliers for event requirements - Lead promotional activities for the event - Ensure event is completed smoothly and step up to resolve any problems that might occur - Analyse the event’s success and prepare reports Show less



PLDT Global Corporation

• Philippines
• Telecommunications
• 1 - 100 Employee

• Digital Media and E-Commerce

  • Jan 2012 - Apr 2017

  - Responsible for online campaigns for Facebook, YouTube, Instagram and email marketing campaigns thru Mailchimp- Manages Social Media Sites and contents- Well versed in UI/UX Design for Web and Mobile Applications- Merchant Acquisition and Management

• Brand and Product Management

  • Aug 2008 - Apr 2017

  - Responsible for the implementation and management of Smart Pinoy and other PLDT Global brands across all countries where it is present.- In-charge for new brand and product launches on-ground- Strengthen the brand through strategic advertisement, celebrity endorsements, brand awareness activities and partnerships. - Managed products and services- Lead for brand awareness campaigns from online platform and on-ground events.

• Event Organization and Management

  • Feb 2006 - Apr 2017

  - Launched Japan MVNO in Philippine Fiesta last June 18-19, 2016 Japan’s largest Filipino Event- Organized events local and abroad that contributed to the revenue of the company from brand awareness to pre-selling and on-ground activities.- Budget handling and management

• Marketing Communications

  • Oct 2005 - Apr 2017

  Marketing Communications - Conceptualized and implemented marketing and advertising campaign based on market research and product or service provided by the Business Development team. - Execution and approval of marketing collateral designs, media planning, above-the-line (tri-media planning), below-the-line (events, mobile and web advertisement) and selling activities.- Co-develop products and services suited for the market e.g. value-added services. - Manages and maintains brand image and equity of the company’s retail brands. Show less

• Traditional Media Design

  • Oct 2005 - Apr 2017

  - Well verse in print media design, packaging design, poster, flyer, brochures

• Creative Group Head

  • Oct 2008 - Oct 2014

  Created marketing and advertising campaign for a service launched in Hong Kong, Singapore, Malaysia, Guam, Taiwan, Macau, United Kingdom and United States currently adding up revenue to the company. • Leads, trains and supervise the creative team • Monitors, evaluates and supervises staff performance and development needs; and make recommendations for hiring, promotion etc. • Managed multiple projects from concept through completion through business country expansion, regular marketing and sales blitzes and product launch • Developed creative programs and design concepts that meet the business objectives of the organization and that advance the brand strategy ➢ Aligned all above the line and below the line advertising materials and sales mediums such as SIM, SIM packaging user’s guide, recharge vouchers etc. ➢ Developed templates that maintained the brand integrity and recall across all products of PLDT Global. ➢ Developed and implemented new corporate and brand logos ➢ Conceptualized and executed promo materials for new businesses such as (flyers, posters, brochure etc.) ➢ Conceptualizes advertorial materials for release in major newspapers (PDI, Philippine Star etc.) • Established creative direction for the entire programs and plans set by the company • Appoints project assignment of each creative team member by assigning project champion or point person for each country • Approves final artworks • Leads annual photo shoot for photo bank updating Show less



PLDT

• Philippines
• Telecommunications
• 700 & Above Employee

• Marketing Executive

  • May 2008 - Jan 2010

  Creative lead for all marketing communication requirements for PLDT Global's offices offshore (Hong Kong,Singapore,Malaysia,Italy, United States) • Approves final artworks of graphic artist. • Authored the brand guidelines for SMART Pinoy that is implemented across all countries where PLDT Global is present • Conceptualized marketing communication materials for new businesses of PLDT Global Team Leader • Leads the Marketing Communication team in terms of creatives and advertising requirements. • Evaluates performance of team members • Oversee deliverable and projects of each team member Event • Handled talent management and event requirements Show less



PLDT

• Philippines
• Telecommunications
• 700 & Above Employee

• Marketing Assistant

  • Oct 2005 - 2008

  Responsible for the creative requirements for offices abroad (PLDT HK, PLDT SG, PLDT US and PLDT Global Manila) • Conceptualized and developed regular promo materials for 1528 SMART for HK, SMART Pinoy for SG and Enterprise business for US • Conceptualized regular company event materials of PLDT Global • Conceptualized and developed product logos • Handled supplier coordination for company giveaways and marketing communication materials from sample proofing to production Responsible for the creative requirements for offices abroad (PLDT HK, PLDT SG, PLDT US and PLDT Global Manila) • Conceptualized and developed regular promo materials for 1528 SMART for HK, SMART Pinoy for SG and Enterprise business for US • Conceptualized regular company event materials of PLDT Global • Conceptualized and developed product logos • Handled supplier coordination for company giveaways and marketing communication materials from sample proofing to production



Araneta Center, Inc.

• Philippines
• Real Estate
• 100 - 200 Employee

• Junior Graphic Artist

  • Aug 2003 - Oct 2005

  • Conceptualize and executes marketing communication materials for Center wide malls such as: • Seasonal Promos such as Back to School, Christmas, Halloween etc. • Centerwide Events • Responsible for developing ad placements for publications and creation of PR materials. Events Photographer • Official photographer Araneta Center wide Events Araneta Coliseum Events, Christmas tree Lighting, Belen Lighting, Bb. Pilipinas Charities, Mall Regular Events, Store Openings • Conceptualize and executes marketing communication materials for Center wide malls such as: • Seasonal Promos such as Back to School, Christmas, Halloween etc. • Centerwide Events • Responsible for developing ad placements for publications and creation of PR materials. Events Photographer • Official photographer Araneta Center wide Events Araneta Coliseum Events, Christmas tree Lighting, Belen Lighting, Bb. Pilipinas Charities, Mall Regular Events, Store Openings