Experience

The Northridge Group

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Manager

  • Nov 2018 - May 2023

  Rosemont, IL Delivered high-quality, insightful, and informative marketing content on a variety of topics in coordination with subject matter experts. Ensured successful execution of firm’s marketing initiatives. Researched industry-related topics, ghostwrote articles and blogs, and crafted engaging website content. Developed and managed content for firm’s social media posts, public relations initiatives, marketing collateral, internal communications, and annual State of Customer Service… Show more Delivered high-quality, insightful, and informative marketing content on a variety of topics in coordination with subject matter experts. Ensured successful execution of firm’s marketing initiatives. Researched industry-related topics, ghostwrote articles and blogs, and crafted engaging website content. Developed and managed content for firm’s social media posts, public relations initiatives, marketing collateral, internal communications, and annual State of Customer Service Experience research report. Collaborated with cross-functional team members by contributing to the writing and editing of RFP responses, client proposals, and business development materials. Created and implemented digital marketing strategies, executed digital marketing campaigns, nurtured digital leads, optimized website SEO, designed branded assets, and planned corporate and philanthropic events. Generated increased digital leads through content creation.

• Senior Marketing & Business Development Specialist

  • Nov 2017 - Nov 2018

  Rosemont, IL



Aon Hewitt

• United States
• 1 - 100 Employee

• Marketing Specialist - Talent, Rewards & Performance

  • 2015 - 2017

  Lincolnshire, IL Worked in partnership with numerous Aon business solution lines to develop strategic marketing plans for their consulting services and execute marketing initiatives that align with their business goals. Utilized marketing automation platform (Eloqua) and Salesforce.com to develop email marketing campaigns that create awareness and generate leads. Planned and managed events, conferences, and webcasts. Developed and executed social media campaigns that delivered clear, concise… Show more Worked in partnership with numerous Aon business solution lines to develop strategic marketing plans for their consulting services and execute marketing initiatives that align with their business goals. Utilized marketing automation platform (Eloqua) and Salesforce.com to develop email marketing campaigns that create awareness and generate leads. Planned and managed events, conferences, and webcasts. Developed and executed social media campaigns that delivered clear, concise, targeted messaging. Edited whitepapers, created PowerPoint presentations, and ensured Aon brand consistency. Worked with internal design team to produce brochures, collateral, and social media posts that highlight each business solution’s unique value proposition. Show less



Guarantee Trust Life Insurance Company

• United States
• Insurance
• 100 - 200 Employee

• Marketing

  • 2009 - 2014

  Glenview, IL Managed Direct Marketed Products: Great Start Juvenile Life Insurance & Senior Life Insurance. Developed and managed integrated marketing programs, maintaining a consistent brand identity for Great Start life insurance across consumer promotions, communications, brochures, website pages, and social media. Managed the development of the Great Start website, making online purchases of this product possible for the first time. Engaged potential customers and drove Great… Show more Managed Direct Marketed Products: Great Start Juvenile Life Insurance & Senior Life Insurance. Developed and managed integrated marketing programs, maintaining a consistent brand identity for Great Start life insurance across consumer promotions, communications, brochures, website pages, and social media. Managed the development of the Great Start website, making online purchases of this product possible for the first time. Engaged potential customers and drove Great Start brand awareness by creating a parenting advice blog and developing the product line's first social media marketing strategy. Developed and managed direct mail campaigns, including strategy, content, design, and analysis of results. Wrote content for marketing collateral and websites. Show less