Sr. Marketing Manager, IEEE SA Products and Programs

• Dec 2020 - Present

- Develop strategic marketing plans and manage the day-to-day tactical efforts.- Develop go-to-market plans to drive revenue growth, generate leads and increase event registration, and track results of these programs.- Lead the development of creative and innovating communication tactics including but not limited to email, SEM, digital marketing, content marketing, webinars, trade shows, advertising and social media marketing. - Design and implement marketing campaigns and events.- Assist with identifying target markets, positioning strategies, content strategies, and campaign messaging to drive industry engagement.- Develop strong prospect lists for products and programs for lead generation.- Create and manage marketing budgets- Partner with SMEs to deliver end-to-end customer experience across platforms, channels and touch points in the customer journey, finding opportunities to enable integration, connection and sharing of best practices.- Provide great customer service to consistently exceed expectations. Show less

Brand & Marketing Operations Program Manager

• Jun 2016 - Dec 2020

- Mentor and coach staff to become a cohesive and high performing team.- Direct the development of marketing materials for various products and programs including brochures, sell sheets, sales presentations, multi-media presentations and other communication vehicles.- Develop and manage marketing campaigns including microsites, email programs, social media, events, and incentives.- Manage all aspects of marketing initiatives including external service providers, Intranet and Internet content management. - Create and manage marketing budgets for responsible products and programs.- Provide great customer service to consistently exceed expectations. Show less

Associate Marketing Manager

• Oct 2011 - Jun 2016

- Developed and executed marketing plans for programs, services, and products.- Developed website content strategy, identify tools and resources, produce editorial calendar, and document process. - Provided timely and thorough marketing campaign analytics to optimize programs and outcomes. - Managed the content development and execution of monthly and quarterly newsletters.- Managed the Google Adwords program and optimize ROI.- Developed marketing collateral, materials, emails, etc., to support products and services.- Managed all aspects of IEEE-SA sponsored events. - Provided support to internal customers for conferences, workshops, etc. - Improved internal processes and implement new solutions to streamline and increase efficiency Show less

Market Analyst

• Jul 2009 - Oct 2011

- Managed the requests for research and intelligence from across all regions, departments and divisions. - Prioritized and coordinated department workload in order to achieve performance goals and initiatives. - Managed the department’s intranet site including: updating content, resources and reports. - Researched new tools and resources for market sizing, segmentation, and analysis. - Developed methodologies, as needed, for analyzing data that is relevant and noteworthy. - Created synergies and leveraged central position to facilitate knowledge share with requestors across regions, divisions, departments, and countries. Show less

Account Manager

• 2007 - Jul 2009

- Built client relationships through best in class client service while developing integrated marketing strategies that drove measurable results for clients. - Developed strategies and solutions for initiatives: websites, applications, emails, widgets, etc. - Developed and managed campaigns: identify targets, campaign structure, key words, KPIs and provided ongoing reporting and optimization for best possible ROI. - Ensured client SEO goals were defined, set measurable goals, analyzed and optimized. - Identified and fostered sales opportunities, cross sell services, present strategies and drive revenue. - Managed budgets, tracked revenue, met deadlines, helped to ensure profitability. Show less

Account Strategist

• Jan 2005 - Nov 2007

- Built valuable client relationships through best in class client service while developing integrated marketing strategies that drove measurable results for clients. - Developed strategies and solutions for initiatives: websites, applications, emails, widgets, etc. - Developed and managed campaigns: identify targets, campaign structure, key words, KPIs and provided ongoing reporting and optimization for best possible ROI. - Ensured client SEO goals were defined, set measurable goals, analyzed and optimized. - Identified and fostered sales opportunities, cross sell services, present strategies and drive revenue. - Managed budgets, tracked revenue, met deadlines, helped to ensure profitability Show less

Marketing Manager

• 1999 - 2002

Marketing Manager

• 1997 - 1999

Marketing Coordinator

• 1995 - 1997

Support group marketing managers.

Coordinator

• 1993 - 1995