Experience

Coalition to Restore Coastal Louisiana

• United States
• Environmental Services
• 1 - 100 Employee

• Director Of Development

  • Jul 2022 - Present



Clover New Orleans

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Chief Development Officer

  • May 2019 - Jul 2022

• Director of Strategic Giving

  • Apr 2018 - May 2019



American Diabetes Association

• United States
• Non-profit Organizations
• 700 & Above Employee

• Director of Development

  • Jan 2016 - Apr 2018

  Responsible for development and execution of multiple fundraising strategies including individual giving, corporate gifts, foundation grants and special events; Transition development team from special event fundraising focus to portfolio management, including implementation of a customer relationship management system; Align funder priorities with organizational objectives to develop grant/sponsorship proposals and exceed portfolio revenue goal; Collaborate with program staff to maximize funding opportunities and donor cultivation



Volunteers of America Southeast Louisiana

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Director

  • Nov 2013 - Dec 2015

  Developed and managed annual marketing plan including brand and programmatic collateral and paid advertising; managed marketing research efforts for new business opportunities, while capitalizing on strategic partnerships to result in additional brand exposure. Provided direction for public relations and graphic consultants to maintain brand positioning in all communications. Developed and managed annual marketing plan including brand and programmatic collateral and paid advertising; managed marketing research efforts for new business opportunities, while capitalizing on strategic partnerships to result in additional brand exposure. Provided direction for public relations and graphic consultants to maintain brand positioning in all communications.



Healthy Lifestyle Choices

• Philanthropic Fundraising Services
• 1 - 100 Employee

• Executive Director

  • Mar 2010 - Oct 2013

  Develop annual organizational strategic plan and sales strategy, while managing program development. Secured programmatic grants, engaged public relations and social media partners to increase organizational awareness and developed community partnerships to further mission.

• Program Sales Director

  • Aug 2006 - Mar 2010



Betzer Consulting, LLC

• President

  • Jul 1998 - Jul 2006

  Eureka! Independent Specialty Toys/Gifts – Managed established account list in Louisiana territory for 30+ manufacturers as well as prospected and secured new business AmSouth Bank – Contracted to oversee promotion and execution of grand openings and on-going promotions Retail Business Development – Consulted to open educational toy store. Responsibilities included site selection, inventory selection and ordering, and daily store managementMarketing Consultant – McIlhenny Company makers of TABASCO



McIlhenny Company

• Manufacturing
• 100 - 200 Employee

• Director Domestic Retail Marketing/Domestic Retail Brand Manager

  • Jun 1996 - Jul 1998

  Collaboratively created strategic brand building and promotional efforts to take full advantage of NASCAR 50th Anniversary sponsor status Developed and/or maintained promotional and co-brand relationships: Nabisco, Kraft, Coke, Hormel, Pontiac, JEEP, NASCAR, Nissan, resulting in additional brand exposureManaged budget and provided direction for up to six agency partners to maintain brand positioning in all consumer and trade communicationManaged repositioning of Jalapeno pepper sauce including consumer research directing product ingredient, color, name, and packaging changesCompiled, analyzed and presented syndicated sales (IRI) data.



Fitzergerald Advertising

• Account Executive

  • 1988 - 1996