Experience

World Innovators, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Executive Officer

  • Jan 2021 - Present

  Roxbury, Connecticut, United States I am excited to be taking on this new position at World Innovators as the company heads into a huge growth phase. World Innovators main focus has always been about building relationships and that is why we just celebrated 41 years. Responsibilities for this role include: Cultivate and Strengthen relationships with clients and vendors. Work with account teams to craft strategy and manage budgets. Set goals and execute the strategy with buy-in from the entire team. Investigate… Show more I am excited to be taking on this new position at World Innovators as the company heads into a huge growth phase. World Innovators main focus has always been about building relationships and that is why we just celebrated 41 years. Responsibilities for this role include: Cultivate and Strengthen relationships with clients and vendors. Work with account teams to craft strategy and manage budgets. Set goals and execute the strategy with buy-in from the entire team. Investigate potential acquisitions and find new talent to support the companies growing offerings. Continue to reinforce the foundation of this legacy company to take it into the next 40 years. World Innovators is so much more than a marketing company. World Innovators helps companies reach new heights year after year.

• Executive Vice President

  • Jun 1996 - Jan 2021

  Roxbury CT Marketing is evolving at a very fast pace so World Innovators is constantly being educated on new trends and channels to get the best ROI. Since 1980, World Innovators has been gaining knowledge and experience to navigate away from sources/channels that do not respond well for specific industries and only use ones that have a history of responding. As members of ANA (formerly DMA), GMA and AMA, World Innovators has access to a plethora of resources on different marketing topics to stay… Show more Marketing is evolving at a very fast pace so World Innovators is constantly being educated on new trends and channels to get the best ROI. Since 1980, World Innovators has been gaining knowledge and experience to navigate away from sources/channels that do not respond well for specific industries and only use ones that have a history of responding. As members of ANA (formerly DMA), GMA and AMA, World Innovators has access to a plethora of resources on different marketing topics to stay current. You can no longer do one-off promotions and hope to get a good response. You need to have a cohesive marketing strategy in place so that people see your message more than once on different channels. After careful research of your industry, we talk with industry publishers and conference companies to see if their sources are a good match. Once the sources are determined a cohesive marketing strategy can be put together of some of these channels that respond well for your target audience – • Postal campaigns • Email Blasts • Print Ads • Banners – Newsletter/Website • Editorial Coverage • Social Posts/Ads • Trade Shows • Retargeting of website visitors World Innovators will – • Research and vet sources • Process orders and track timely delivery • Review results and present overview • Negotiate the best price and packages World Innovators does all the leg work while leaving the final decision up to you.



B2B Marketing Excellence Podcast

• Host

  • Feb 2021 - Present

  Connecticut, United States To inspire, educate individuals & businesses to build valuable relationship. Listen on your platform of choice: https://linktr.ee/b2bmarketingexcellence



New Dawn Toastmasters

• United States
• Non-profit Organizations

• President

  • Jul 2022 - Present

  Southbury, Connecticut, United States



World Innovators, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jul 1988 - Apr 1996

  New Canaan, CT I was responsible for driving the analysis, strategy, creative and overall implementation of client programs. The position required a high degree of executive presence, organization, self-direction, motivation, attention to detail and the ability to multitask. Responsibilities: -Develop and execute year-long direct marketing campaigns -Prepare and secure strategy document and budget approvals for individual projects -Work with clients to identify topics, issues, and projects… Show more I was responsible for driving the analysis, strategy, creative and overall implementation of client programs. The position required a high degree of executive presence, organization, self-direction, motivation, attention to detail and the ability to multitask. Responsibilities: -Develop and execute year-long direct marketing campaigns -Prepare and secure strategy document and budget approvals for individual projects -Work with clients to identify topics, issues, and projects for lead generation efforts -Prepare periodic reports that evaluate client direct marketing programs with recommendations for improvements and additional work -Work with various list sources to develop list recommendations for acquisition mailings -Select segments of response database for acquisition mailings -Guide copywriting, design and production management for each client project Show less



Toombs Development Company

• Staff Accountant

  • Sep 1986 - Jun 1988

  New Canaan, CT Assisted rapidly growing commercial real estate development company senior accountants with full general ledger accounting functions for real estate properties. Clients provided retail leasing, tenant representation, property management, and asset management for shopping centers and mixed-use properties. Position Responsibilities: -Assist with daily general ledger accounting processes and activities -Assist with monthly/quarterly account transactions closings and… Show more Assisted rapidly growing commercial real estate development company senior accountants with full general ledger accounting functions for real estate properties. Clients provided retail leasing, tenant representation, property management, and asset management for shopping centers and mixed-use properties. Position Responsibilities: -Assist with daily general ledger accounting processes and activities -Assist with monthly/quarterly account transactions closings and cut-off-dales -Prepare and analyze financial statements, including current monthly, quarterly and year-to-date variances. -Preparations of monthly financial packages for owners and lender compliance -Prepare and maintain balance sheet -Assist in schedule preparation and review for annual budget * Monthly loan draws Show less