Experience

Forbes Communications Council

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Council Member & Contributing Writer

  • Jan 2023 - Present

  New York, New York, United States



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Global Chief Marketing & Communications Officer

  • May 2021 - Present

  New York, New York, United States Member of DDB Worldwide’s Global Executive Leadership team, DDB’s Global Creative Council, OmniWomen NA, and currently an Executive Mentor to three individuals as part of OmniWomen’s 2023 Mentorship Program. Leading DDB Worldwide marketing and communications strategic planning and implementation across a global network of agencies to showcase the strength of DDB’s leadership, culture, and creativity. Oversee all internal and external communications, press relationships, thought… Show more Member of DDB Worldwide’s Global Executive Leadership team, DDB’s Global Creative Council, OmniWomen NA, and currently an Executive Mentor to three individuals as part of OmniWomen’s 2023 Mentorship Program. Leading DDB Worldwide marketing and communications strategic planning and implementation across a global network of agencies to showcase the strength of DDB’s leadership, culture, and creativity. Oversee all internal and external communications, press relationships, thought leadership initiatives, and agency marketing. Partnered in rebuilding DDB Worldwide’s creative excellence discipline and awards show strategy, PR and marketing in partnership with DDB’s global Chief Creative Officer, Creative Chief of Staff and DDB Latina CEO/CCO resulting in elevating DDB from #6 to #3 in 2022 and to #1 in the world creatively as Global Network of the Year at Cannes in 2023. -Awarded PR Daily’s Top Women in Marketing - 2023 -Awarded Marketing Edge Top CMOs to Watch - 2021 About DDB Worldwide (DDB.com): DDB Worldwide is one of the world’s largest and leading advertising and marketing networks. DDB has been named 2023 Network of the Year by the Cannes International Festival of Creativity and Network of the Year three times in a row by D&AD and Agency of the Year two times in a row by Effie US. WARC has listed DDB as one of the Top 3 Global Networks for 13 of the last 16 years. The agency’s clients include Mars (Skittles, Starburst, Twix), McDonald’s, Peloton, Jet Blue, U.S. Army, Reynolds Consumer Products (Hefty and Reynolds Wrap), McCain Foods, and Molson Coors (Miller Lite, Molson Coors), among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 10,000 employees in 149 offices in over 63 countries with flagship offices in New York, NY. Show less



4A's

• United States
• Advertising Services
• 100 - 200 Employee

• EVP, Marketing, Communications, Events & Partnerships

  • Nov 2019 - May 2021

  Greater New York City Area Member of Executive Leadership Team (ELT) and guided the management and strategic direction of the organization. Crafted new org vision and mission statements, surveyed employees and developed new internal values. In partnership with the 4A’s CEO, led the development of three new, key strategic pillars—Advocacy, Talent, Impact—and created all associated internal and external messaging, member materials and website updates. Led the development of short- and long-term… Show more Member of Executive Leadership Team (ELT) and guided the management and strategic direction of the organization. Crafted new org vision and mission statements, surveyed employees and developed new internal values. In partnership with the 4A’s CEO, led the development of three new, key strategic pillars—Advocacy, Talent, Impact—and created all associated internal and external messaging, member materials and website updates. Led the development of short- and long-term strategic marketing and communications plans for the organization, mentored and oversaw MarComms team execution. Hired and managed external PR agency on all 4A’s strategic PR/communications plans, 4A’s press and strategic communications initiatives. Oversaw all 4A's marketing, communications, thought leadership events and strategic partnerships. Led the re-imagination and delivery of virtual thought leadership events on a new, experiential digital event platform. ABOUT THE 4A’s With a focus on advocacy, talent, and impact, the 4A's provides community, leadership, guidance and best-in-class training that empowers agencies to innovate, evolve and grow. The 4A's serves 600+ member agencies across over 1,200 offices which direct more than 85% of total US advertising spend. Show less



WIT - Women in Toys, Licensing & Entertainment (WIT)

• United States
• Non-profit Organizations
• 1 - 100 Employee

• NYC Chapter Co-Chair

  • May 2018 - May 2021

  New York, New York



SKY-D8 Consulting & Ideation Studio

• CEO & Chief Ideator | Author, Inventor, IP Creator

  • May 2018 - Nov 2019

  Greater New York City Area SKY-D8 is an innovative ideation studio offering consulting services to help clients strengthen their marketing, branding, franchise planning, product development, IP development and go-to-market initiatives. Clients: Basic Fun! Consultant to CEO, executive team and internal marketing, design, and product development teams. Provided overall strategic consultation related to the re-launch and marketing of Care Bears and expansion of the Cutetitos brand and product line… Show more SKY-D8 is an innovative ideation studio offering consulting services to help clients strengthen their marketing, branding, franchise planning, product development, IP development and go-to-market initiatives. Clients: Basic Fun! Consultant to CEO, executive team and internal marketing, design, and product development teams. Provided overall strategic consultation related to the re-launch and marketing of Care Bears and expansion of the Cutetitos brand and product line themes. Created and designed the “I Care” coins and recommended they be added to the basic Care Bears plush line to enhance collectibility and value to retailers. Recommended and developed the new Care Bears #CareOutLoud marketing platform. Led creative brainstorming sessions between Basic Fun! marketing and product development teams with CloudCo Entertainment partners and crafted Say It, Show It, Share It messaging pillars. Authored inspirational sayings for the backs of “I Care” coins and provided short- and long-term marketing plan and IP promotional themes and retailer activation ideas. Created retailer presentations for Walmart and Amazon, inclusive of retailer exclusive products and marketing plans. Stick Together, LLC Overall strategic guidance, creation of brand pitch materials, marketing consultation, short- and long-term distribution expansion strategies and experiential event ideation. Proprietary Developed two socially-relevant children’s properties and authored a children’s book and full season of episodic/webisodic log lines foundational to the multi-category commercialization plans which support the launch of the two IPs. SKY-D8's EIGHT CORE COMPETENCIES: -Marketing Consulting -Branding/Brand Positioning/Re-Positioning -Strategic Planning -Ideation Workshops -Product Development (Line Planning/New Product Ideation/Process Consultation) -Franchise Planning & New IP Development -IP Commercialization & Go-To-Market Strategy -Data Integration/Consumer Insights SKY-D8.com Show less



The NPD Group

• United States
• Market Research
• 700 & Above Employee

• EVP, Product Development & Product Marketing, Softlines

  • Aug 2016 - May 2018

  Greater New York City Area -Recruited to NPD to lead product portfolio strategy, new product development and product marketing for NPD's Softlines businesses which include fashion apparel, prestige beauty, fashion footwear, designer handbags and accessories, sports apparel, footwear and sporting goods equipment, luxury jewelry, watches and luxury fashion and accessories. -Led product developers and inspired new product creation and an innovative product suite of best-in-industry retail and consumer data and… Show more -Recruited to NPD to lead product portfolio strategy, new product development and product marketing for NPD's Softlines businesses which include fashion apparel, prestige beauty, fashion footwear, designer handbags and accessories, sports apparel, footwear and sporting goods equipment, luxury jewelry, watches and luxury fashion and accessories. -Led product developers and inspired new product creation and an innovative product suite of best-in-industry retail and consumer data and insights solutions. -Responsible for all related product marketing and new business development strategies, target client segmentation and new product revenue forecasting in collaboration with commercial leaders to maximize revenue growth. -Designed, developed and launched new product (TrendTracker.NPD.com) within six months with signed contract prior to launch. Led front line selling efforts with sales teams and generated incremental revenue and net new client business opportunities by targeting CMOs, marketing organizations and C-suite clients. TrendTracker.NPD.com is a visually compelling and easy-to-navigate apparel trend-focused microsite which curates seven forms of proprietary retail POS data, consumer data, retail and cultural insights, live consumer polling, industry news, blogs, and videos. -Developed and launched NPD LuxeView data tool and quarterly insights report series to expand NPD's Luxury product offering and generate new luxury client revenue opportunities. -Partnered with NPD alliances (Stylitics, Civic Science, CiR Travel Research, and Nielsen beauty teams) and led external partnership exploration with strategic competitors to evaluate whether partner capabilities were additive to new product development initiatives. -Selected to re-evaluate and lead NPD's Go-To-Market product marketing process, established revised timelines, best-in-class guidelines, evangelized new process and trained internal product teams. Show less



Kantar Retail

• France
• Advertising Services

• SVP, Global Product Strategy & Marketing

  • Oct 2014 - Aug 2016

  Boston, MA -Reported directly into CEO and was key member of Kantar Retail's Senior Leadership team. -Owned strategic development of the global product portfolio: Retail Insights, Shopper Insights, NA and EMEA Events, Executive Networking Groups, Webinars, and Strategic Advisory Services. -Led the strategy, inspired new product innovation and the relaunch of www.KantarRetailiQ.com, Kantar Retail's syndicated website housing shopper and retail insights, data, retailer forecasts, and digital… Show more -Reported directly into CEO and was key member of Kantar Retail's Senior Leadership team. -Owned strategic development of the global product portfolio: Retail Insights, Shopper Insights, NA and EMEA Events, Executive Networking Groups, Webinars, and Strategic Advisory Services. -Led the strategy, inspired new product innovation and the relaunch of www.KantarRetailiQ.com, Kantar Retail's syndicated website housing shopper and retail insights, data, retailer forecasts, and digital insights centers. -Drove the strategy and implementation of a new organizational strategic planning process and full portfolio pricing review to determine near- and long-term global go-to-market strategies and launched a new portfolio pricing structure. -Inspired and infused innovation into existing and new products and was responsible for delivery of portfolio financial targets. Exceeded set financial budgets in 2015. -Built a broad cross-functional network and developed highly performing product development, marketing and creative teams viewed to be best in class in the industry. -Launched Kantar Retail Sound Bites Podcast Series and Kantar Retail Presents Video Series -Nominated and selected (75 out of 100K+ WPP employees) to participate in WPP's Women In Leadership Lessons (WILL) program led by Charlotte Beers, former WPP CEO of Ogilvy and author of "I'd Rather Be in Charge." -Nominated and selected to participate in Kantar Retail's Mentoring for Success Leadership Program. -Launched Kantar Retail's Women's Leadership Network and Mentoring Program; Mentored high potential employees in addition to direct reports and full product team. -Executive Sponsor of Kantar Retail's Creative Network and Kantar/Kantar Retail new branding initiatives. -Selected to represent Kantar Retail from a leadership perspective in multiple Kantar-specific initiatives and was a member of Kantar's North American Ways of Working (WOW) team formed to inspire positive organizational and behavioral change. Show less



Hasbro

• United States
• Manufacturing
• 700 & Above Employee

• Vice President, Global Franchise Leader

  • Dec 2013 - Jul 2014

  Responsible for all aspects of the My Little Pony and My Little Pony Equestria Girls global franchise strategy from conception, product development, entertainment and marketing strategy through final consumer-facing product execution at point of sale/viewership/consumer engagement. Responsible and accountable for developing the brand architecture and long-term, break-through, best-in-class strategic plans designed to maximize franchise ROI. Responsible for total franchise P&L and all… Show more Responsible for all aspects of the My Little Pony and My Little Pony Equestria Girls global franchise strategy from conception, product development, entertainment and marketing strategy through final consumer-facing product execution at point of sale/viewership/consumer engagement. Responsible and accountable for developing the brand architecture and long-term, break-through, best-in-class strategic plans designed to maximize franchise ROI. Responsible for total franchise P&L and all franchise-related business matters. Over 4-1/2 years, grew franchise to over $650 million at retail achieving the highest revenue and growth trajectory in My Little Pony's 30 year history. -Won industry Women In Toy Award/Licensing & Entertainment category/February 2014. -Received Hasbro Presidential Award/March 2013 -Received Hasbro CEO Award March 2014 -Spearheaded the overall franchise IP and ensured consistency and continuity across all mediums and platforms; drove the franchise entertainment strategy to ensure delivery of continuous and integrated story lines, entertainment themes and integrated content distribution. -Leveraged global and regional consumer insights to inspire the development of compelling and immersive franchise experiences. -Owned the strategic development of category plans. Designed the brand franchise architecture required to deliver best-in-class innovation and effectively exploited franchise performance and relevance across all formats, categories, channels and platforms. -Provided franchise thought-leadership for regionally inspired merchandising and cross-category activities relative to the global franchise strategy to ensure the business was always on-message and on-brand. -Developed strategic, disruptive marketing plans and global marketing and creative assets. -Closely partnered w/ Hasbro Studios, Global Licensing, Design, Digital, PR, Ad agency, Finance, Legal & all Global teams to accelerate franchise growth across the Hasbro network.

• Senior Director, Global Brand Strategy & Marketing

  • Aug 2012 - Dec 2013

  Hasbro, Inc. Oversaw all aspects of the My Little Pony and Equestria Girls franchises. -Responsible for Global Brand Strategy & Marketing -Closely partnered with Hasbro Studios team to craft overall franchise Entertainment Strategy (including development of episodic story lines, character development, commercialization themes and multi platform distribution strategy). -Partnered with Global Digital teams and Grey Advertising on digital content strategy and digital creative development… Show more Oversaw all aspects of the My Little Pony and Equestria Girls franchises. -Responsible for Global Brand Strategy & Marketing -Closely partnered with Hasbro Studios team to craft overall franchise Entertainment Strategy (including development of episodic story lines, character development, commercialization themes and multi platform distribution strategy). -Partnered with Global Digital teams and Grey Advertising on digital content strategy and digital creative development (mylittlepony.com; mlpeg.com; app development, digital marketing creative) -Partnered with Global Brand PR team, agency and social media agency and directed social media strategic priorities and oversaw approvals on all creative content and messaging -Directed all Global Brand Marketing and Product Development strategy -Accountable for Hasbro developed global toy line in partnership with design and development teams -Partnered with Global Licensing team to activate the brand across multiple categories globally via mass, specialty and channel strategies and interruptive exclusive retailer programs. -Researched, developed, and led all aspects of global launch of My Little Pony Equestria Girls from initial idea conception, quantitative and qualitative consumer research, and crafting the global launch strategy, to all phases of product development, entertainment development and deployment, PR, launch marketing and global long-term marketing plan and creative assets toolkit. Briefed in strategy and partnered with creative teams to develop global merchandising style guide and licensing style guides.

• Director, Global Brand Strategy & Marketing

  • Jan 2010 - Aug 2012

  Global Brand Strategy & Marketing; Entertainment Strategy (Story/Commercialization Themes/Multi Platform Distribution Strategy/Digital & Social Media Deployment; Oversee all Global Brand Marketing and Product Development; Licensing) My Little Pony



The J. Jill Group

• Director of Brand Marketing

  • Sep 2008 - Sep 2009

  Crafted annual/seasonal retail brand marketing strategies/themes and oversaw all aspects of consumer facing creative and marketing (catalog, web, in-store signage, direct mail, PR, promotions)



Pierce-Cote Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Brand Marketing Consultant

  • 2007 - 2008

  Osterville, MA



Arnold Worldwide

• United States
• Advertising Services
• 200 - 300 Employee

• VP, Account Director

  • 2006 - 2007

  Account: Ocean Spray -Integrated brand marketing -Experiential consumer event management and promotion -Partnership development -Multi-agency management and cross functional team management



Ocean Spray Cranberries

• United States
• Food and Beverage Services
• 700 & Above Employee

• Brand Marketing Consultant

  • 2002 - 2006

  -Integrated brand marketing and promotion -Consumer promotion -Partnership development -Ad/promotions agency RFP and agency management -Hispanic agency RFP and agency management -Printing, production and media vendor negotiation and management

• VP, Associate Director/Staffing

  • 1998 - 2001

  -Senior-level staffing assessment and recruitment -Offer package development and negotiation -Job description and evaluation process -Team development -Employee relations



Ingalls Advertising

• VP, Management Supervisor

  • 1995 - 1998

  Account: TJ Maxx VP, Management Supervisor (1997-1998) VP, Account Supervisor (1996-1997) Account Supervisor (1995-1996)



Leonard Monahan Lubars & Kelly Advertising

• Account Supervisor/Advertising

  • 1992 - 1994

  Account: H. P. Hood (dairy and ice cream divisions) Account Supervisor (1993-1994) Senior Account Executive (1992-1993)