Donna M. Barberio
East Coast Account Manager at Channel Futures- Claim this Profile
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Bio
Sam Momani
I have been fortunate to have the opportunity to both work for and with Donna over the past 15 years. She thinks outside of the box and is ready to take action. Her knowledge of marketing and the technology industry makes her a valuable asset. She has demonstrated this skill tactically during our company’s initial launch and helped shape many of the critical service deliverables.
Diana Morrow
I had the pleasure of working directly with Donna in many roles over the years and each time her abilities never ceased to amaze me. Donna shows great adaptability and flexibility which allows her to quickly switch tactics if the company changes its mind about something at the last minute. She is clever and creative but also analyzes a project before and after to make sure there will be return on the budget spent. She has the ability to communicate above and below her position making her a great member of any team. I always found she kept the customer top of mind in her development of marketing programs. She shows great attention to detail and her work ethic is unprecedented. Donna is a savvy marketer and would be an asset to any company.
Sam Momani
I have been fortunate to have the opportunity to both work for and with Donna over the past 15 years. She thinks outside of the box and is ready to take action. Her knowledge of marketing and the technology industry makes her a valuable asset. She has demonstrated this skill tactically during our company’s initial launch and helped shape many of the critical service deliverables.
Diana Morrow
I had the pleasure of working directly with Donna in many roles over the years and each time her abilities never ceased to amaze me. Donna shows great adaptability and flexibility which allows her to quickly switch tactics if the company changes its mind about something at the last minute. She is clever and creative but also analyzes a project before and after to make sure there will be return on the budget spent. She has the ability to communicate above and below her position making her a great member of any team. I always found she kept the customer top of mind in her development of marketing programs. She shows great attention to detail and her work ethic is unprecedented. Donna is a savvy marketer and would be an asset to any company.
Sam Momani
I have been fortunate to have the opportunity to both work for and with Donna over the past 15 years. She thinks outside of the box and is ready to take action. Her knowledge of marketing and the technology industry makes her a valuable asset. She has demonstrated this skill tactically during our company’s initial launch and helped shape many of the critical service deliverables.
Diana Morrow
I had the pleasure of working directly with Donna in many roles over the years and each time her abilities never ceased to amaze me. Donna shows great adaptability and flexibility which allows her to quickly switch tactics if the company changes its mind about something at the last minute. She is clever and creative but also analyzes a project before and after to make sure there will be return on the budget spent. She has the ability to communicate above and below her position making her a great member of any team. I always found she kept the customer top of mind in her development of marketing programs. She shows great attention to detail and her work ethic is unprecedented. Donna is a savvy marketer and would be an asset to any company.
Sam Momani
I have been fortunate to have the opportunity to both work for and with Donna over the past 15 years. She thinks outside of the box and is ready to take action. Her knowledge of marketing and the technology industry makes her a valuable asset. She has demonstrated this skill tactically during our company’s initial launch and helped shape many of the critical service deliverables.
Diana Morrow
I had the pleasure of working directly with Donna in many roles over the years and each time her abilities never ceased to amaze me. Donna shows great adaptability and flexibility which allows her to quickly switch tactics if the company changes its mind about something at the last minute. She is clever and creative but also analyzes a project before and after to make sure there will be return on the budget spent. She has the ability to communicate above and below her position making her a great member of any team. I always found she kept the customer top of mind in her development of marketing programs. She shows great attention to detail and her work ethic is unprecedented. Donna is a savvy marketer and would be an asset to any company.
Experience
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Channel Futures
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Online Audio and Video Media
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1 - 100 Employee
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East Coast Account Manager
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Jan 2022 - Present
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East Coast Sales Manager, Channel Futures
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Dec 2021 - Present
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The Channel Company
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United States
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Advertising Services
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300 - 400 Employee
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Sr. Distribution Account Manager, The Channel Company
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Jul 2017 - Dec 2021
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Strategic Marketing Manager
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Jul 2016 - Dec 2021
Managing the Distributor and NSP relationships/MDF to plan and develop Marketing Campaigns and programs driving net new business. PartnerDemand is a division of The Channel Company aligned to HPE transformational initiatives.
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LinkedDNA
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Canada
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Advertising Services
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1 - 100 Employee
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Business Development
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Jan 2016 - Jun 2016
Sales, Marketing and Business Process Outsourcing and Optimization. Cloud Based CRM, Channel Management, Business Intelligence and Customer Knowledge Data Mart Development. Sales, Marketing and Business Process Outsourcing and Optimization. Cloud Based CRM, Channel Management, Business Intelligence and Customer Knowledge Data Mart Development.
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Hewlett Packard Enterprise
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Global Channels Marketing Program Manager for Cloud
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Jan 2014 - Jan 2016
Lead the cloud channel demand generation strategy which includes planning, budgeting, design, development, deployment and measurement of Integrated Cloud Channel Co-Marketing Campaigns. Campaigns include a broad range of marketing assets, tools and resources focused on raising awareness and generating demand for Cloud products, services and solutions across indirect routes to market. Interlock with regional cloud marketing leads/global stakeholders to ensure regional-and country-level requirements/priorities are addressed within the campaign in an innovative manner. Drive and manage relationship with global agencies to ensure creative and messaging quality while maximizing budgetary investment. Demonstrate “Will to Win” & “Highly Capable and Innovative” characteristics by delivering and sharing information effectively connecting the dots across projects across the organization to identify synergies and assets/resources/ideas to apply and strongly advocate for the cloud channel across multiple organizations outside Cloud. Show less
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HP
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Global Channels and SMB Marketing Campaign Manager
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2011 - 2013
Responsible for the development of a “Cross BU Channels Framework” to support increased adoption of Server, Network, Storage and Services channel campaigns within each region sharing best practice and idea sharing on a weekly basis. In parallel responsible for the SMB Solutions Campaign Plan development/deployment/measurement. Alignment with SMB BU to build out a “new” concept to present JRIT solutions in a simple but compelling way. Act as a liaison from SMB BU to IMT cross BU to insure clear communications and support of the strategy. Engage HP’s channel organization and geographic regions to develop and execute quarterly campaign plans. Show less
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WW Business Critical Servers Channels Marketing Manager
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2009 - 2011
• Development of FY10/1/12 BCS Marketing Strategy/Channels Marketing Plan to support 20% Channels Growth within BCS, (overall 1.2B aspire) • Quarterly development of Channel Campaigns/Sales Enablement • Lead regional core team to insure alignment of priorities, clear communications, campaign execution and measurement. Channel engagement 1x1, 1to many• Established tight business unit linkages/alignment • Developed a Close Loop Lead Gen Channel Pilot with results 35 to 1and recruited over 35 resellers to participate Show less
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Americas Industry Standard Servers Midmarket/SMB Campaign Manager
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2006 - 2009
• Responsible for Midmarket Marketing Strategy, Qtrly Plan aligned with SMB team and business unit• Lead country core team to establish priorities/development updates/execution• Planned and executed over 12 successful Midmarket Campaigns/Sales Enablement• Agency relationship manager• Intel/Vmware Alliance Mgmt leveraging incremental budget support• Establish Quarterly CTA/Sales Enablement tools and development/review cycle • Several Midmarket campaigns yielded highest uptake within business unit• Managed several special projects exceeding expectations• Circle Award Show less
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Compaq Computer
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Greater Boston Area
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Americas SMB Marketing Manager
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2002 - 2006
Technology Services SMB/Channels Marketing Manager, as well as SMB/Channels Business Development Manager Technology Services SMB/Channels Marketing Manager, as well as SMB/Channels Business Development Manager
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Channels Account Manager; Gates Arrow, Avnet, Ingram, Tech Data
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2000 - 2002
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Education
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Boston University
Continuing Education -
Worcester State University
Bachelor Degree, Business
Community
