Donna Justo
Marketing Manager at Robbins Property Associates- Claim this Profile
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Bio
Credentials
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Digital Marketing Certified
HubSpot AcademyOct, 2022- Oct, 2024
Experience
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Robbins Property Associates
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United States
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Real Estate
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1 - 100 Employee
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Marketing Manager
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Jun 2023 - Present
Headquartered in Tampa and Boston, RPA has 200+ professionals across Florida and Massachusetts. Our executive, investment, and operations teams have deep combined experience across multiple geographies and have executed a wide range of business plans including value-add/renovation, lease-up, ground-up development, condominium conversion/de-conversion, and portfolio acquisition/disposition. RPA currently maintains $1.2B in assets under management, leveraging a vertically integrated platform with in-house expertise spanning acquisition, financing, property management, and construction management capabilities. RPA currently owns and operates a portfolio of over 5,500 units in Florida. Show less
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National Realty & Development Corp.
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United States
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Leasing Non-residential Real Estate
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1 - 100 Employee
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Marketing Director
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Mar 2008 - Jul 2021
Partnered with executive leadership and internal teams to turn marketing concepts into actionable strategies for a privately held development company with 75+ commercial and residential assets (12 million sf). Spearheaded the organization’s marketing efforts and designed efficient solutions that delivered high occupancy rates and expanded market visibility. • Fostered collaboration with in-house teams to plan integrated marketing campaigns and ensured that the brand’s position actively supported the department's leasing/sales lead generation. • Managed external agencies (8 )to create marketing assets and execute vision for campaigns. • Analyzed market and data trends, provided reporting and leveraged KPI’s to design effective marketing strategies that optimized performance. • Conceptualized and deployed email and direct mail programs utilizing leads (7.5K) from CMS platform. • Established and scaled the Company’s first social media presence. Drove over 12k+ followers to various platforms via branding and acquisition strategies (Facebook, Instagram, Twitter, LinkedIn). • Updated website and analyzed online content focusing on SEO and customer conversion from the 6K+ unique monthly web visitors; reviewed/updated digital assets pursuant to brand guidelines and implemented new practices. • Planned multi-segment marketing budgets of $2.5M for executive approval and handled vendor invoicing. • Coordinated logistics and played a forward facing role at company-hosted and industry events. Show less
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Simon Property Group
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United States
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Real Estate
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700 & Above Employee
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Marketing Assistant
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Oct 2006 - Mar 2008
1999-2002 & 2006-2008 Recruited to support the strategic vision and drive brand equity and organizational growth. Built strong retail partnerships to scale the center's performance and enhance the guest experience for one of Simon Property Group's premier properties. • Drafted marketing plans, partnered with the Marketing Director to prepare the $1M+ annual budget, and developed custom programs to build branded marketing partnerships and generate income. • Maximized tenant sales (Avg. PSF $750) and generated traffic for 1 million square foot luxury shopping center. • Collaborated with the center’s 150 tenants to strengthen the guest experience through new store openings, in-store activities, advertising/PR, and media efforts. • Coordinated and executed signature fashion, charity, and seasonal events to drive consumer engagement and generate repeat traffic from the 2 million annual visitors. • Maintained content for the center’s website to provide guests with upcoming events, promotions, and corporate-sponsored programs. Show less
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Education
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Mercy College
Bachelor's Degree, Marketing
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