Experience

Sebastian River Medical Center

• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Director

  • Jul 2017 - Present

  Market leader responsible for public relations and strategic and tactical marketing initiatives to drive growth of Sebastian River Medical Center, multiple outpatient facilities and physician practices. Oversee consumer marketing efforts including brand management, social media, digital, print, outdoor, special events, grassroots media and corporate strategies. Work with creative team to develop innovative campaigns to drive volume to all service lines. Create and monitor yearly marketing budget and evaluate ROI and effectiveness. Manage and direct staff including recruitment, evaluation and development to achieve goals and objectives. Effectively communicate leadership goals and vision to internal and external customers.



Sebastian River Medical Center - Steward Medical Group

• Practice Administrator

  • Jul 2016 - Jul 2017

  Practice Administrator for multi-specialty medical group of over 43 providers and 150 plus employees. Directs all operations and provides executive leadership in the medical group, focusing on the overall patient experience. Responsible for the direction of the medical group that includes operations, patient care, physician employment, strategic planning, marketing, business development and financial performance.• 45% Growth in RVU’s• 38% Growth in Patient Visits• 53% Growth in Surgery• TOS Collections increased from 72% to 95%• Outstanding collections increased from 6% to 16%• Total collections increased over 56%

• Hospital Director

  • Apr 2015 - Jun 2016

  Responsible for leadership, business operations, public relations and marketing for outpatient Wound Care Center at Sebastian River Medical Center. Implemented improvements to exceed expectations related to patient outcomes, growth and resultant financial viability.• 2015 Center of Distinction and Center of Excellence Awards: Based on Patient Quality Outcomes & Patient Satisfaction Scores• 40% Growth in Hyperbaric Patient Volume 2015 vs. 2014• 113% Growth in Contribution Margin 2015 vs. 2014



Upsher-Smith Laboratories

• United States
• Food and Beverage Services
• 1 - 100 Employee

• National Director

  • 2012 - Sep 2014

  Led and developed national specialty physician and hospital team, all focusing on patient outcomes. Responsible for strategic planning and execution to exceed sales growth and market share goals. Close collaboration with marketing, managed care, training, and other corporate areas. One week per month in corporate office. Instrumental in start-up of CNS Division in 2014 - hiring and training premiere sales team, recruiting away from the big ten pharmaceutical companies.• Women’s Health - #1 topical hormone in national market share in 2012 and 2013 – exceeded sales and market share goals• Implemented 6 different pilot programs during this 2 year period, achieving significant growth and innovation. Focused on bottom up ideas from top district managers and representatives to drive company culture and excellence • Selected by Senior Leadership team for 2013 National Impact Award• Highest Possible Rating “Above Target” 11/11 years on annual performance review

• Senior District Manager

  • 2004 - 2012

  Built, led and developed specialty physician and hospital district sales team in Florida, Georgia, Alabama, Tennessee and Carolinas. Multiple product launches across multiple specialties – dermatology, women’s health, cardiology• #1 District in Nation 2010, 2009, 2008 - 3 time President’s Club Winner• 2011, Southeast District had four sales representatives win President’s Club • Managed successful co-promote with Novo Nordisk for Vagifem 10 in 2010, exceeding sales and productivity goals• Chosen to serve as Marketing Ambassador and as Mentor to newly hired District Sales Managers

• Specialty Representative

  • 2003 - 2004

  Specialty Cardiology sales representative, served as corporate sales trainer and district mentor to new representatives.• 2004 President’s Club Winner – Top 10% in nation and won two sales contests in 2004 • Implemented physician preceptorships and disease state community support groups