Experience

Harbor Point Behavioral Health Center, Inc.

• United States
• Mental Health Care
• 1 - 100 Employee

• Community Liaison

  • Nov 2018 - Present

  Responsible for establishing and maintaining relationships with referral sources, families and all departments within the facility. This includes service recovery, customer service and “go-between” for customers and facility. Effectively manage my time for appointment setting, reporting and managing multiple priorities including tours, workshops, conferences, networking events and presentations. Create and implement marketing plan, goals, objectives and strategies. Assist with writing and producing internal and external communication materials to include Social Media as needed with Director of Business Development.



Hospice of Virginia

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Hospice Consultant

  • Aug 2016 - Oct 2017

  Responsible for establishing and maintaining harmonious relationships with community leaders, health care professionals, hospice staff and volunteers. Market hospices services to the collective community to encourage understanding of services offered. Meet with patients and families to assist with decision making and process of securing services. Acted a liaison between the patient/family and company to communicate needs, concerns or complaints to the appropriate team members. Provide various reports to leadership regarding census, activity and marketing plans. Maintained knowledge of regulations and guidelines for Medicare and Medicaid as it pertained to Hospice services.



Professional Healthcare Resources - CLOSED July, 2016

• Community Liaison

  • Dec 2015 - Jul 2016

  • Fosters and builds relationships with various community resources, physician groups, discharge planners, civic leagues and other organizations for the purpose of generating referrals and educating on the services of Professional Healthcare Resources.• Monitors marketing budget to ensure effective utilization of resources to accomplish business growth targets.• Direct and implement business development opportunities and marketing functions. • Ensures Professional Healthcare Resources services are promoted at community events, conferences and health fairs to foster business growth and community awareness.• Participate in and coordinates the intake process.• Maintains computerized database for referrals, contacts and monthly reports.• Analyzes market research data, industry information, home care information systems and other available data sources to track the effectiveness of marketing efforts on business volume growth and market share. Routinely makes decisions on marketing activities and strategies based on data analysis.• Maintains working relationships with current referral sources by making periodic visits; exploring specific needs; while establishing new relationships within the community.• Develop and implement annual Marketing Plan.



Riverside PACE

• United States
• Hospitals and Health Care

• Marketing Manager

  • Aug 2007 - Dec 2015

  Marketing Manager, Riverside PACEOversaw the marketing, advertising and public relations functions for PACE. Created and maintained relationships with physician groups, discharge planners, Social Services, civic leagues and churches for the purpose of generating referrals and educating on the benefits PACE offered to seniors. Completed home visits to discuss program with families and caregivers, assisted with Medicaid application and follow up to ensure approval for enrollment. Participated in and coordinated the intake process. Created and monitor PACE marketing and advertising budgets to ensure effective utilization of resources. Coordinated and assist with writing and producing internal and external communication materials as needed with Corporate Communications, which included press releases, feature stories and talking points for key spokespersons. Regularly participated in marketing training and education sessions. Maintained required knowledge of policies, procedures through Computer Base Learning (i.e. Diversity in Healthcare, Patient Rights, Advance Directives, Elder Abuse and Mandated Reporter, etc.) Supervised the day to day operations and efforts of the enrollment coordinators.



Riverside Behavioral Health Center

• Community Liaison

  • Jun 2004 - Aug 2007

  Responsible for coordinating, marketing and maintaining relationships to all referral sources. Developed and implemented annual marketing plans, goals, objectives and strategies to grow programs and services. Promoted/provided tours of the facility to potential families and referral sources. Attended FAPT meetings for residential clients to report progress and address any concerns. Identified new opportunities for RBHC services and programs based on feedback. Worked in conjunction with Outpatient and Inpatient Adult Services to coordinate, plan and execute all marketing activities inside and outside the facility (i.e. Chowder Chats, Community Forum) Communicated with churches, businesses and various community groups to increase awareness of the facility to obtain donations and complimentary outings for the patients



Busch Entertainment

• Germany

• Marketing Analyst

  • Jan 1990 - Jan 2005

  • Provide Marketing management (at park and corporate level) with key park information (attendance, revenue, SOR) to be used for decision making and marketing statistics.• Preparation of annual operating budgets and corporate presentations for attendance, admissions revenue and labor (casual and regular).• Assist Business Analysis Manager with various special projects, analysis, and reports for the General Manager, Finance, and Marketing.• BGW/WCUSA team representative for implementation, training and roll out of BusinessObjects, a web-based reporting tool• Build/create spreadsheets, databases and presentations for reports and special projects for management.• Implement, update and disseminate actual budget and attendance data to include Source of Residency for weekly and monthly reporting. Input and report financial budgets for marketing department on a weekly basis for BGW and WCUSA local and advertising sub accounts.• Collaborate with Marketing, Finance and Business Analysis for collection of information for Marketing Plan and Financial Plan presentation.• Developed and implemented promotional sweepstakes program and fulfillment • Organize public relations events (i.e. press conferences, announcements, etc.) • Maintain news clippings/video monitoring relating to tourism and competitive attractions• Monitor budgets and expenditures for two Directors and input purchase requisitions into SAP system• Distribute mail; media requests mailings, answer general information calls, filing, creating/ordering premium gift items• Organize meetings, accommodations and transportation for Directors and Managers• Answer and type guest comment letters, donation requests, and season pass correspondence• Typing of formal promotional proposals, press releases, media advisories, and general correspondence• Created and maintained data base for promotional partners, VIP list, etc. for mass mailings