Experience

Amazon Web Services

• China
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Marketing Manager For Partner ecosystem

  • Oct 2019 - Present



Oracle

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Digital Marketing Manager

  • Feb 2017 - Sep 2019

   Integrated demand generation for Oracle CX and ERP Cloud: work closely with sales，sales consultant, inbound/outbound telemarketing, R&D product team, to plan GTM strategy for achieving target revenue goals.  Digital marketing: use mar-tech and ad-tech to build brand awareness and demand generation. Professional in SEO/SEM, EDM campaign, Webinar, social/industry media promotion, WeChat, Mini-program, LinkedIn and Toutiao digital campaigns. With outstanding achievement of 300% increase of inbound leads within 6 months.  Customer advocacy: lead and organized program like customer walk-in, successful story, creative video, customer voice etc. Successfully walked in Lenovo with 2.5 million online viewers, iFlyTek, LinkedIn, Baheal, Friesland Campina, Cisco and so on. Generate new leads while support large deal closure.  Master of marketing automation: plan and implement marketing automation through Eloqua with multi-channel nurturing. Use lead scoring and machining learning to improve leads quality and conversion rate.  Digital transformation: lead innovation digital program within Oracle marketing team form business and technology aspect. Including system design and integration, marketing automation, master database management etc.  Channel and partners enablement: managing channels and partners through digital program to achieve target business goals.  Content Marketing: leverage global content with localization, including website, mini-program, product white paper, industry solutions and content zone design. Both CX and NetSuite ERP Cloud product line.  Off line event: 3rd party sponsorship, media partnership Salon, large event like Oracle Cloud World. Show less



RX Global

• United Kingdom
• Events Services
• 700 & Above Employee

• Database Marketing Manager

  • Feb 2014 - Jan 2017

   Enterprise Architecture China Leader: marketing automation integration and implementation; including operation, strategy planning, implementation and performance enhancement. Lead business team to set up ROI while reduce unit cost.  Digital Marketing transformation: work closely with IT and LOB unit to modify precision marketing strategy. Use data segmentation and multi marketing campaigns to improve conversion rate and retention rate. Use multiple digital channels for leads generation.  Master Database and system development: lead of database mining, quality control, labels system building and data segmentation. New system development such as data Auto-deduping, Match Making and intelligence BI dashboard.  Customer insight: lead and support LOB for customer satisfaction improvement, loyalty recognition, and touch point enhancement. Design and modeling intelligence visualization reporting with valuable insight to VP and directors. Show less



Westport Innovation Ltd.

• Beijing

• Project Assistant

  • Feb 2013 - Feb 2014

  Support Operation directly on new product development and OEM management, including new product launching, marketing research, operation and relationship management. Marketing Intelligence: market research, competitor and micro-economic trend anayse to supply insight for directors/VP. Board meeting and JV IPO supporting. Support Operation directly on new product development and OEM management, including new product launching, marketing research, operation and relationship management. Marketing Intelligence: market research, competitor and micro-economic trend anayse to supply insight for directors/VP. Board meeting and JV IPO supporting.



Oracle

• Security and Investigations
• 1 - 100 Employee

• Sales and Marketing Specialist

  • May 2009 - Oct 2010

  Business development, company branding, product segmentation and profile build up. Database management and sales automation system management. Marketing and sales strategy planning and implementation. Meeting key client for contract,such as local government, NHS, local schools, security company, construction company, etc. Contract distributors and resellers. Business development, company branding, product segmentation and profile build up. Database management and sales automation system management. Marketing and sales strategy planning and implementation. Meeting key client for contract,such as local government, NHS, local schools, security company, construction company, etc. Contract distributors and resellers.



ABB

• Switzerland
• Automation Machinery Manufacturing
• 700 & Above Employee

• Marketing and Business development Analyst

  • Jan 2006 - Dec 2008

  Business Reporting: developed consolidated reports from all sales regions, business unites and factories. Compared the actual sales against target; investigated variances and suggested future improvements to the Board. Market research, analyze and implementation: Desk research, quantitative and qualitative analysis and report writing. Use of research results for develop new business, develop product solutions, discover potential customers. Example Project: Wind power project (Marketing research lead and sales team supporting), research report published on ABB official website. CRM management: use of MS Dynamic and customer service system for key account relationship maintenance. Satisfaction improvement, product and service problem solving Collecting, understanding, and transmitting the business requirements for the project. Show less