Donna Casazza Virunurm

Director of Strategic Marketing at Triman Industries, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Vineland, New Jersey, United States, JE

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Experience

    • United States
    • Defense and Space Manufacturing
    • 1 - 100 Employee
    • Director of Strategic Marketing
      • Sep 2014 - Present

      Sales and marketing strategist with the primary focus of business development and organic growth for Triman Industries. Responsible for defining, deploying and overseeing marketing policies designed to achieve Company strategic plans; accountable for all marketing deliverables. Goals include developing and maintaining a comprehensive competitive intelligence process, attaining better brand awareness & perception, executing a more effective lead generation & sales funnel progression, and promoting a culture of high-performance & professionalism. Objectives: effectively manage the development and ongoing viability of website, formulate a practical advertising plan & design relevant ads, implement efficient procedures for conference & expo preparation, create quality print & digital sales materials & tools, and articulate & exemplify core values of accountability, optimism, integrity, urgency, and desire to succeed. Sales Role: • Prospects, acquires, and retains high quality partners • Develops business opportunities by identifying & evaluating their position in the industry; researching & analyzing sales options, capture plans & effective strategies • Establishes contacts & develops relationships with prospects • Identifies prospects’ pain points and recommends solutions • Generates sales and other related reports • Delivers effective presentations via webinar or in person • Effectively communicates information in a clear & concise manner, both orally and in writing • Understands the voice of the prospect & integrates into all subsequent business development activities • Maintains technical competence of defense aftermarket components • Attends conferences, stays current on industry info • Fosters & contributes to a positive team environment • Maintains communication in a cooperative & professional manner with all levels of staff, prospects, & partners by communicating openly, honestly, and constructively; & by treating all with dignity, respect, and courtesy Show less

    • France
    • Aviation and Aerospace Component Manufacturing
    • 700 & Above Employee
    • Spare Parts Rep
      • Sep 2012 - Apr 2014

      Responsible for all activities related to sales of spare parts for aircraft arresting systems including friction and hydraulic energy absorbers for domestic and international military aircraft – Spare Parts FY13 Sales: $25.6M, Systems FY13 Sales: $51.3M• Preparation of Quotations: Prepared quotations, including pricing, delivery times, and order terms and conditions, and submitted to the customer in the required format• Booking of Orders: Entered received orders into the M3 ERP system• Internal Communications: Presented to President, Executive Staff and Department Managers bid and contract acceptance reports detailing specifics of terms and conditions for planning• Technical Assistance: In coordination with Engineering, provided the customer with the necessary technical support needed to identify and select the appropriate spare parts and part numbers that the customer requires• Customer Communications: Responded to customer inquiries regarding orders and proactively communicated any issues to the customer regarding order• Customer Relations: As the primary interface with customer and worldwide representative network, responsible for overall customer satisfaction related to the sale of spare parts Show less

    • Executive Administrator & Lean Coach
      • May 2010 - Sep 2012

      Reported to the President, EMAS Division and the Executive Staff including the Vice President of Operations, Vice President of Engineering & Sales, Finance Manager, Director of Research & Development, Quality Control Director and Continuous Improvement Director.• Organized & managed strategic and annual planning process including quarterly reviews of action items from all company departments• Assisted in Value Steam Mapping of vital company processes, including Strategic Planning• Trained employees on Lean Continuous Improvement principles• Created effective Kaizen charters outlining scope of project deliverables, tracked and recorded deliverables • Facilitated Lean Kaizen events, including office processes as well as production processes• Prepared shipments of marketing materials for shows and conferences, temporarily was responsible for show registration and logistics for EMAS Marketing Regional Directors and Sales Team• Updated MRP/ERP Systems reports including department overhead monthly reports• Audited company network for waste stored on shared drive• Designed PowerPoint presentations and Excel spreadsheets with supporting pivot tables for analysis• Managed calendars and handled travel arrangements for Executive Staff• Handled accounts receivables, communicating with customers via email, phone and written letters• Managed all executive administrative responsibilities for firm with 110 employees and 45M+ in sales Show less

    • Executive Assistant
      • 2004 - 2007

      Reported directly to the CEO/Executive Director of Cumberland Cape Atlantic YMCA • Managed the Annual Giving Campaign, surpassed goal by 60% my first year • Wrote and designed Annual Giving literature • Conducted in-depth business development research and compiled results for review • Composed correspondence, designed advertisements, created newsletters • Organized the Capital Campaign and Endowment Fund • Planned Annual Meetings, Board of Directors Meetings, Committee Meetings, and Special Events • Assisted in the preparation and periodic updates of the annual Business Plan and 5-year Strategic Plan • Handled correspondence with and notifications for the Board of Directors, Committee members and staff • Continuously updated computerized constituency reports • Created PowerPoint presentations, Excel spreadsheets, and intricate charts and graphs used by CEO and Board of Directors for analysis and decision-making • Designed and maintained analysis process to facilitate implementation of marketing strategies Show less

  • Clever Kids Toys
    • Vineland, NJ
    • Owner & Manager
      • 1994 - 1999

      Created, developed, and managed all aspects of Clever Kids Toys, an educational and specialty toy store. • Inventory – Selected the best toys and playthings that offered creative and educational value for children at every age, skill level, and interest • Promotions and Advertising – Organized Story Time sessions, Play Time sessions, Mad Science shows, etc.; designed an advertising campaign including newspaper ads and direct mailings • Accounting – Managed accounts receivable, accounts payable, and payroll; created financial spreadsheets used to forecast sales and budget expenses • Human Resources – Employed a staff of four Show less

    • Store Manager
      • 1983 - 1990

      Progressed steadily from part-time sales while attending college to Assistant Manager to Manager of Adler’s Jewelers and Whitehall Jewelers. Obtained knowledge of fine jewelry and began development of management skills. Responsibilities included hiring, training and scheduling personnel, motivating the sales staff, maintaining desirable inventory levels, and organizing and controlling all other aspects of daily operations of a fine jewelry retail store. Prepared reports on store activity. Participated in quarterly training seminars with other regional store managers. Organized and lead monthly sales training meetings for sales staff. • Successfully led staff to continually obtain desired sales goals • Recognized by upper management as top sales performer for entire length of employment • Won best store window designer in 1989 by Hamilton Mall Marketing Management Show less

Education

  • Stockton University
    Bachelor of Arts, Business Administration and Management

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