VICE PRESIDENT OF MARKETING

• Jun 2017 - Present

VICE PRESIDENT OF MARKETING AND COMMUNICATIONS

• Dec 2012 - May 2017

In this role, I led a team of 13 direct reports and marketing university-wide for 583 total staff. I spearheaded a market intelligence system with an approach to segmentation, targeting, and positioning unique to university marketing and developed a content marketing organization structure to support plan implementation. ➖➖ SAMPLE OF ACHIEVEMENTS ➖➖ • Developed and executed the first integrated strategic marketing vision activating the long-term strategic growth plan around one brand-building framework across all media platforms. Metrics within my authority increased by double digits. • Was a pivotal contributor in becoming the first 5% of universities nationwide to adopt a digital marketing approach, strengthening university positioning. • The average annual application stats grew from 18% to 43%, after the UE Guarantee brand launch, also increasing visit growth by 38%. • Conceptualized a successful marketing plan and execution, aiding the Development office, and contributing to two successful fundraising campaigns totaling $8 million. • Initiated the first marketing function in the 154-year history of the school as the first VP of Marketing. • Raised $500K and secured land within one summer to launch a program supporting university recruitment. Show less

VICE PRESIDENT OF MARKETING AND SALES

• 2007 - Dec 2012

Product Innovation and Implementation of System to Measure CX Message Effectiveness Across All Brand Touchpoints ; Sales Team Development and Management; Integrated Marketing Strategy Implementation; Innovation in Mobile Platform Marketing. Product Innovation and Implementation of System to Measure CX Message Effectiveness Across All Brand Touchpoints ; Sales Team Development and Management; Integrated Marketing Strategy Implementation; Innovation in Mobile Platform Marketing.

SR. MANAGING CONSULTANT, GLOBAL BUSINESS SERVICES - CX STRATEGY PRACTICE

• Oct 2006 - Sep 2007

Strategic leadership was the core of my work in developing the customer experience strategy community. I also created a Customer-Focused Enterprise Field Guide for performance metrics. Strategic leadership was the core of my work in developing the customer experience strategy community. I also created a Customer-Focused Enterprise Field Guide for performance metrics.

SENIOR VICE PRESIDENT

• May 2000 - Oct 2006

Led a team of 6 to initiate product innovations that led to a patented approach, industry standard methodology for brand preference measurement and a validated System 1 measurement of emotional response. Led a team of 7 in marketing that resulted in client growth with PepsiCo, Proctor and Gamble, Clorox and Wal-Mart. Led a team of 6 to initiate product innovations that led to a patented approach, industry standard methodology for brand preference measurement and a validated System 1 measurement of emotional response. Led a team of 7 in marketing that resulted in client growth with PepsiCo, Proctor and Gamble, Clorox and Wal-Mart.

Director of Marketing

• 1989 - 2000

Led a team of 14 that enabled Strategic and Tactical Marketing for 5 hospitals, 55 physicians, home health agency, nursing home and 3 managed care plans and led to designation as a Top 100 Hospital for one of them. Led a team of 14 that enabled Strategic and Tactical Marketing for 5 hospitals, 55 physicians, home health agency, nursing home and 3 managed care plans and led to designation as a Top 100 Hospital for one of them.