Experience

Vacations By Rail

• United States
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Senior Digital Marketing Analyst

  • Feb 2022 - Present

  Chicago, Illinois, United States

• Digital Marketing Specialist

  • Feb 2020 - Feb 2022

  Chicago, Illinois, United States



Wuhoo Digital Group

• United States
• Advertising Services

• Paid Media Specialist

  • Feb 2019 - Jan 2020

  Greater Chicago Area • Assisted SEO team to execute and improve Arthur J. Gallagher Insurance project by conducting keywords research and A/B testing. • Drive 20% more traffic to the websites for an e-commerce company, prod.ned by managed cross-channel campaigns. • Optimized campaign KPI such as CTR to gain 15% increase of in-store visit by running paid social ads and social media campaigns for Miku Sushi Lounge. • Provided insights and recommendations by analyzed campaigns’ data and built reports based… Show more • Assisted SEO team to execute and improve Arthur J. Gallagher Insurance project by conducting keywords research and A/B testing. • Drive 20% more traffic to the websites for an e-commerce company, prod.ned by managed cross-channel campaigns. • Optimized campaign KPI such as CTR to gain 15% increase of in-store visit by running paid social ads and social media campaigns for Miku Sushi Lounge. • Provided insights and recommendations by analyzed campaigns’ data and built reports based on client’s needs. Show less



B4dealer.com

• United States
• Automotive
• 1 - 100 Employee

• Digital Marketing Specialist

  • Aug 2018 - Jan 2020

  Greater Chicago Area • Oversee digital marketing campaigns on Google ads, Facebook ads, and WeChat. Promote the website and Apps. Monitor campaigns and Identify the variables that can be optimized. Drive the overall efficiency by 30% year over year. Aggregate results and key learnings for weekly reporting. • Collaborated on overall content strategy for the organic and paid search channels by assessing top-performing keywords and landing pages. Increased traffic 420% within the first 8 months of work. Lead a team… Show more • Oversee digital marketing campaigns on Google ads, Facebook ads, and WeChat. Promote the website and Apps. Monitor campaigns and Identify the variables that can be optimized. Drive the overall efficiency by 30% year over year. Aggregate results and key learnings for weekly reporting. • Collaborated on overall content strategy for the organic and paid search channels by assessing top-performing keywords and landing pages. Increased traffic 420% within the first 8 months of work. Lead a team of marketing coordinator and a web developer to develop a completed project on both content and technical SEO. • Identify areas of opportunity to build brand awareness by introducing digital marketing tools to the sales team. Design online marketing campaigns aligned with business goals. Provided technical support to track the performance of sales strategies. • Own marketing content creation activities. Create website content, landing pages, and marketing emails. Conduct in-depth research of customers and competitors to deliver high-quality information. Show less



Personal Care Solutions LLC

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing Intern

  • Jun 2017 - Sep 2017

  Greater Chicago Area • Managed paid search campaigns on Google Ads. Works include researching keywords, editing creative copy, a/b testing and tracking performance. • Created marketing materials for social media and new products promotion.



MengHuiTangChao Co. Ltd

• E-commerce and Digital Marketing Specialist

  • Jan 2016 - Jun 2016

  Zejiang, China Built an online store for the traditional shoe trading company. In charge of digital marketing. Co-work with a graphic designer and an E-commerce operator as a team. • Managed paid search and display ads. Consistently update and analyze marketing metrics to find optimizations. Increased e-commerce conversion rate from 1% to 3%. • Designed, A/B test, and optimized marketing materials such as website layout, posters, and social media posts. • Boosted 9% offline stores sales by launching… Show more Built an online store for the traditional shoe trading company. In charge of digital marketing. Co-work with a graphic designer and an E-commerce operator as a team. • Managed paid search and display ads. Consistently update and analyze marketing metrics to find optimizations. Increased e-commerce conversion rate from 1% to 3%. • Designed, A/B test, and optimized marketing materials such as website layout, posters, and social media posts. • Boosted 9% offline stores sales by launching an O2O system, using interactive screens to present more styles to in-store customers. Show less



FengHuaYiBu

• Founder

  • Sep 2013 - Jun 2014

  Chongqing City, China • Founded and maintained an online store sold original designed T-shirt with over 200 SKUs. Generated $500 weekly sales. • Developed data-driven thinking, learned basic data analysis skills and tried various methods to bring more traffic and improve conversion rate. • Cooperated closely with designers, manufacturers, and logistics companies.



Gap, Inc. China

• Sales Associate

  • Feb 2013 - Aug 2013

  Chongqing City, China • Assisted and advised customers on purchases of various merchandise. Operated the inventory management system to find goods. • Dealt with customer inquiries and complaints in a polite and efficient manner.