Donatella Salerno
Head of Communication & Digital Strategy at Chiara Boni e Sons Srl- Claim this Profile
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Inglese Professional working proficiency
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Bio
Mauro Valente
Donatella is the colleague that everyone would like to have. Always kind and precise, faces work with great dedication and seriousness. Although working on the same team means being always stimulated, updated and focused on the goal, Donatella is great at keeping the working environment relaxed and, why not, funny. Managing a project with her was decidedly educational.
Jessica Nervo
Hardworking, passionate and human. These are just three adjectives that come to mind once you had the fortune to work with Donatella Salerno. No matter the project she is working on, she put all herself into it and always deliver the best. Loyal to her employers and colleagues, collaborative and understanding, she does everything in her power to create a positive and constructive environment around her. This good ground gives the opportunity to all the parts involved in projects followed by Donatella to give their best and feel connected. As decision maker of the project she valued all the option available always keeping the perfect balance between results and costs. From her you learn professionally as she is as keen to teach as she is to learn. But most of all, from her you learn how the value of a person is much more important, and, if combined with professionalism and skills you have the recipe for success.
Mauro Valente
Donatella is the colleague that everyone would like to have. Always kind and precise, faces work with great dedication and seriousness. Although working on the same team means being always stimulated, updated and focused on the goal, Donatella is great at keeping the working environment relaxed and, why not, funny. Managing a project with her was decidedly educational.
Jessica Nervo
Hardworking, passionate and human. These are just three adjectives that come to mind once you had the fortune to work with Donatella Salerno. No matter the project she is working on, she put all herself into it and always deliver the best. Loyal to her employers and colleagues, collaborative and understanding, she does everything in her power to create a positive and constructive environment around her. This good ground gives the opportunity to all the parts involved in projects followed by Donatella to give their best and feel connected. As decision maker of the project she valued all the option available always keeping the perfect balance between results and costs. From her you learn professionally as she is as keen to teach as she is to learn. But most of all, from her you learn how the value of a person is much more important, and, if combined with professionalism and skills you have the recipe for success.
Mauro Valente
Donatella is the colleague that everyone would like to have. Always kind and precise, faces work with great dedication and seriousness. Although working on the same team means being always stimulated, updated and focused on the goal, Donatella is great at keeping the working environment relaxed and, why not, funny. Managing a project with her was decidedly educational.
Jessica Nervo
Hardworking, passionate and human. These are just three adjectives that come to mind once you had the fortune to work with Donatella Salerno. No matter the project she is working on, she put all herself into it and always deliver the best. Loyal to her employers and colleagues, collaborative and understanding, she does everything in her power to create a positive and constructive environment around her. This good ground gives the opportunity to all the parts involved in projects followed by Donatella to give their best and feel connected. As decision maker of the project she valued all the option available always keeping the perfect balance between results and costs. From her you learn professionally as she is as keen to teach as she is to learn. But most of all, from her you learn how the value of a person is much more important, and, if combined with professionalism and skills you have the recipe for success.
Mauro Valente
Donatella is the colleague that everyone would like to have. Always kind and precise, faces work with great dedication and seriousness. Although working on the same team means being always stimulated, updated and focused on the goal, Donatella is great at keeping the working environment relaxed and, why not, funny. Managing a project with her was decidedly educational.
Jessica Nervo
Hardworking, passionate and human. These are just three adjectives that come to mind once you had the fortune to work with Donatella Salerno. No matter the project she is working on, she put all herself into it and always deliver the best. Loyal to her employers and colleagues, collaborative and understanding, she does everything in her power to create a positive and constructive environment around her. This good ground gives the opportunity to all the parts involved in projects followed by Donatella to give their best and feel connected. As decision maker of the project she valued all the option available always keeping the perfect balance between results and costs. From her you learn professionally as she is as keen to teach as she is to learn. But most of all, from her you learn how the value of a person is much more important, and, if combined with professionalism and skills you have the recipe for success.
Experience
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Chiara Boni e Sons Srl
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Italy
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Retail Apparel and Fashion
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1 - 100 Employee
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Head of Communication & Digital Strategy
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Feb 2019 - Present
Sviluppo ed analisi delle strategie di Comunicazione del Brand in ottica B2B e B2C. |Sviluppo ed analisi delle strategie di Digital Marketing del Brand in ottica B2C:• gestione di un Team interno e coordinamento dei fornitori esterni per le attività di:- content E-Shop/Sito del brand, Social, DEM- web marketing, relativa analisi ROI e data reporting- Ufficio Stampa Italia, New York, Los Angeles, Madrid- pianificazione media• gestione del budget dedicato alle attività di Comunicazione e Digital Marketing• PM Multi-Inventory Project Chiara Boni La Petite Robe per il mercato EU ed USA.
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Camomilla Italia
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Retail Apparel and Fashion
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200 - 300 Employee
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Digital & E-Commerce Specialist
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Dec 2016 - Jan 2019
• PM Omnichannel Project Camomilla Italia• in coordinamento e a supporto delle attività di Marketing del Retail:- gestione E-Shop/Sito Brand, relativa analisi ROI e data reporting- strategic planning attività Social del Brand | Influencer Mktg - pianificazione DEM e relativo data reporting • formazione figure professionali junior specializzate nel web. • PM Omnichannel Project Camomilla Italia• in coordinamento e a supporto delle attività di Marketing del Retail:- gestione E-Shop/Sito Brand, relativa analisi ROI e data reporting- strategic planning attività Social del Brand | Influencer Mktg - pianificazione DEM e relativo data reporting • formazione figure professionali junior specializzate nel web.
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Head of Digital
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Dec 2011 - Nov 2016
Realizzazione di un progetto integrato di Business Online:• sviluppo e gestione E-Shop Brand, relativa analisi ROI e data reporting• elaborazione di Social strategy con obiettivo Brand Reputation e fidelizzazione dell’utente-cliente• coordinamento Sito Brand, creazione e supervisione di contenuti ottimizzati per il suo aggiornamento• formazione figure professionali junior specializzate nel web Communication Assistant Chiara Boni. Realizzazione di un progetto integrato di Business Online:• sviluppo e gestione E-Shop Brand, relativa analisi ROI e data reporting• elaborazione di Social strategy con obiettivo Brand Reputation e fidelizzazione dell’utente-cliente• coordinamento Sito Brand, creazione e supervisione di contenuti ottimizzati per il suo aggiornamento• formazione figure professionali junior specializzate nel web Communication Assistant Chiara Boni.
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Web Editor junior
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May 2011 - Oct 2011
Creazione e gestione delle product descriptions.
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Blogger junior
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May 2011 - Oct 2011
Creazione ed aggiornamento dei contenuti del Blog aziendale.
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Pubblicista junior
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Oct 2007 - Dec 2007
Stesura e correzione testi per un progetto editoriale rivolto al pubblico femminile: "Jo è". Stesura e correzione testi per un progetto editoriale rivolto al pubblico femminile: "Jo è".
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Education
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2014 - 2014
Il Sole 24 ORE Business School
Master di specializzazione, E-Commerce e Business Online -
2014 - 2014
Gruppo HTML
Corso Google AdWords Base -
2011 - 2012
Il Sole 24 ORE Business School
Master di specializzazione, Nuove Professioni Digitali -
2005 - 2010
Università degli Studi di Napoli 'Federico II'
Lettere e Filosofia, Facoltà di Lettere Moderne -
2018 -
Retail Institute Italy
Executive Master Retail Design & Visual Merchandising, Multicanalità & Omnicanalità
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