Experience

Nave

• Germany
• Retail
• 1 - 100 Employee

• Cofounder & CEO

  • Sep 2021 - Present

  São Paulo, Brazil Brazilian sustainable clothing brand reinventing nursing one zipper at a time. 100% manufactured in São Paulo & sold online as a DNVB. I cofounded & self-funded the company with €12k. I led it from 0- to-1 managing a team of marketing freelancers & other partners (factories, logistics, finance...): 🔍 Market Research: delved into sustainable fashion industry, as well as nursing & maternity clothing. 🎽 Product Development: defined go-to-market collections, overviewed 6 garments… Show more Brazilian sustainable clothing brand reinventing nursing one zipper at a time. 100% manufactured in São Paulo & sold online as a DNVB. I cofounded & self-funded the company with €12k. I led it from 0- to-1 managing a team of marketing freelancers & other partners (factories, logistics, finance...): 🔍 Market Research: delved into sustainable fashion industry, as well as nursing & maternity clothing. 🎽 Product Development: defined go-to-market collections, overviewed 6 garments developments (R&D), led online & IRL user-tests with +200 mothers & childcare professionals (Typeform, interviews, fitting). 🧵 Supply Chain & Operations: identified Brazilian fabric suppliers & manufacturers, established production calendars & quality checks, outsourced logistics to a fulfillment partner. 📈 Growth: led naming, branding, go-to-market strategy, content creation (socials: @somos.nave, photo shoots), clients acquisition (Meta Ads - CAC: 10€), activation & retention (18% of customers bought twice or more, 10% of total sales came just from the abandoned cart automation via CRM - Klaviyo) 👩🏻‍💻 Web / E-commerce: set up Shopify’s website, integrated marketing stack & apps, made updates for better conversion rate optimization (CR: 1,5%) & higher average order value (AOV: 50€). 📄 Admin, finance & legal: set up the company, led with day-to-day admin, financial follow-up & analysis. Show less



Commune coliving

• France
• Real Estate
• 1 - 100 Employee

• Angel Investor

  • Jun 2022 - Present

  Paris, Île-de-France, France Commune is the first urban coliving dedicated to single-parent families in the world. It prevents the vicious circle of social, professional and financial hardship traditionally experienced by solo parents. Pre-seed round - €1.5M raised in July 2022.



dntro

• Brazil
• Wellness and Fitness Services
• 1 - 100 Employee

• Cofounder & GM

  • Jul 2020 - Sep 2021

  São Paulo, Brazil Brazilian plant-based food supplements startup operating as a DNVB. I moved to Brazil to cofound, set up & lead all the market research and initial operations during its 1st year of activity: 🔍 Market Research: delved into plant-based food, supplements & beverages, and DNVBs businesses. 🌱 Product Development: led online user research, defined roadmap, identified pharmaceutical partners. 📈 Growth: led naming, branding, packaging & go-to-market strategy 👩🏻‍💻… Show more Brazilian plant-based food supplements startup operating as a DNVB. I moved to Brazil to cofound, set up & lead all the market research and initial operations during its 1st year of activity: 🔍 Market Research: delved into plant-based food, supplements & beverages, and DNVBs businesses. 🌱 Product Development: led online user research, defined roadmap, identified pharmaceutical partners. 📈 Growth: led naming, branding, packaging & go-to-market strategy 👩🏻‍💻 Product Management: defined products recommendation algorithm criteria & website specifications 📄 Admin, Finance & Legal: setup the company to operate in Brazil, did budgets, accounting, hiring. Show less



majelan

• France
• Online Audio and Video Media
• 1 - 100 Employee

• Growth Marketing Manager

  • Jan 2019 - Jan 2020

  Paris Area, France French mobile app acting as a podcast player with original content. Launched by Arthur Perticoz & Mathieu Gallet (ex-INA/Radio France), I joined as the 6th employee to launch the app in France: 📈 Growth: defined go-to-market strategy for the app’s launch (AARRR framework), set up growth stack & CRM transactional and marketing flows (emails, in-app & push notifications), led paid acquisition (Meta, Apple, Google), optimized stores (ASO), analyzed app usage (Amplitude). 👩🏻‍💻… Show more French mobile app acting as a podcast player with original content. Launched by Arthur Perticoz & Mathieu Gallet (ex-INA/Radio France), I joined as the 6th employee to launch the app in France: 📈 Growth: defined go-to-market strategy for the app’s launch (AARRR framework), set up growth stack & CRM transactional and marketing flows (emails, in-app & push notifications), led paid acquisition (Meta, Apple, Google), optimized stores (ASO), analyzed app usage (Amplitude). 👩🏻‍💻 Product Management: led user research & discovery, updated product & data’s roadmaps based on app usage, analytics & user tests, worked on bugs with the developers. 💌 Customer Support: set up operations (Front, HelpScout), automated bugs reporting & follow-up. Show less



En Marche

• France
• Political Organizations
• 1 - 100 Employee

• Digital Project & Product Manager

  • Jun 2017 - Jun 2018

  Paris e Região, França 👩🏻‍💻 Product Management: acted as PO & PM hand in hand with our designers and developers to launch several new internal data analytics dashboards & CRM, as well as our SSO and new API uses. 💪 Project Management: implemented GDPR, led the personalization of online fundraising efforts with events-based donation pricing suggestions, coordinated internal voting process & database for the Convention in October 2017, strategic thinking and benchmark to relaunch En Marche's e-shop… Show more 👩🏻‍💻 Product Management: acted as PO & PM hand in hand with our designers and developers to launch several new internal data analytics dashboards & CRM, as well as our SSO and new API uses. 💪 Project Management: implemented GDPR, led the personalization of online fundraising efforts with events-based donation pricing suggestions, coordinated internal voting process & database for the Convention in October 2017, strategic thinking and benchmark to relaunch En Marche's e-shop. 📊 Data Analysis: learnt SQL and became the go-to-person for all-things-data internally, conducted quantitative & qualitative research on our donors base, enriched our database with open data, provided insights to several third-parties working or researching with En Marche. 🦸🏻‍♀️ Customer Support: hired, trained and managed our permanent customer support team, automated workflows with automatic tagging and canned responses to go from 20k unanswered emails to 0!

• Campaign Volunteer

  • Feb 2017 - Jun 2017

  Paris Area, France Full-time volunteer at En Marche's HQ during the presidential & parliamentary elections. 💌 CRM: coordinated, drafted and sent massive outbound emailing & text campaigns with national and international reach from 300k to 2M people. 🦸🏻‍♀️ Customer Support: part of a team of 50 volunteers answering over 30k inbound emails and +1000 phone calls and making over 500 outbound phone calls to get out the vote! 👩🏻‍💻 Product & Project Management: managed a 10-pax core team and… Show more Full-time volunteer at En Marche's HQ during the presidential & parliamentary elections. 💌 CRM: coordinated, drafted and sent massive outbound emailing & text campaigns with national and international reach from 300k to 2M people. 🦸🏻‍♀️ Customer Support: part of a team of 50 volunteers answering over 30k inbound emails and +1000 phone calls and making over 500 outbound phone calls to get out the vote! 👩🏻‍💻 Product & Project Management: managed a 10-pax core team and +100 local representatives around the world to ensure proxy voting for 68k people in the presidential and parliamentary elections through our dedicated matching tool: https://en-marche.fr/procuration, identified and reported bugs & spams to the tech team. 🎟 Events: press & crowd management during political meetings. 🚶‍♀️Campaigns: local monitoring & coaching of 6 parliamentary candidates in their electoral district in the North and West of France, follow up of parliamentary candidates’ financial budgets.



Green Park Content

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Content & Digital Marketing Strategist

  • Jan 2016 - Jun 2016

  Région de São Paulo, Brésil Green Park Content is a global SEO-enhanced brand publisher driven. Based in London, Paris, São Paulo, and New York, it creates original content that is relevant, innovative, and organically searchable on the web. 🔍 Market research: looked for best-in-class brand content practice around the world, supported the Sales team with dedicated case-studies per industry and a white book on content trends. 📈 SEO: made qualitative & quantitative assessments of our projects content's… Show more Green Park Content is a global SEO-enhanced brand publisher driven. Based in London, Paris, São Paulo, and New York, it creates original content that is relevant, innovative, and organically searchable on the web. 🔍 Market research: looked for best-in-class brand content practice around the world, supported the Sales team with dedicated case-studies per industry and a white book on content trends. 📈 SEO: made qualitative & quantitative assessments of our projects content's performance 👩🏻‍💻 Product Management : ideated and launched the 2nd version of our website with our CTO. Show less