Marketing Executive

• Jun 2019 - Present

Lei Garden Restaurant Group has awarded Michelin's recognition for consecutive years. I help Lei Garden to achieve marketing goals and grow online presence. 1. Monitor and improve Seasonal products sales revenue, optimize both Online and Offline marketing campaign effectiveness. 2. Digital Marketing and E-commerce Performance Optimization. Work with in-house I.T. team and agency to revamp corporate website and online store. Setup Google Analysis, GSC, GMC and Facebook pixel. Optimize online store traffic and sales via SEO, Google Ads, social media Ads and eDM etc. (~5X sales growth in e-commerce) 3. Social Media Management. Manage multi social media channels for Lei Garden Group, includes both Hong Kong and Singapore. Build brand awareness, increase followers and sales revenue via social media Ads. (~10X ROAS) 4. Online Platforms Partnership Management. Manage different online marketplace such as HKTVmall, Klook, KKday, Openrice, Price.com.hk, Ztore etc. Organize promotion, logistics and increase seasonal products sales. 5. Supermarket and Key Account Management. Organize supermarkets booth promotion, includes SOGO, PARKnSHOP, City Super etc., deal with buyers, arrange logistics delivery to facilities smooth implementation of events. Show less