Experience

Safavieh Home Furnishings
• United States
• Design Services
• 1 - 100 Employee
• Category Advisor

  • Dec 2019 - Present


Eggland's Best, LLC

• Food and Beverage Manufacturing
• 1 - 100 Employee

• Sr. Category Manager

  • Mar 2018 - Sep 2019

  Responsibilities include tracking and validating dozens sold at Walmart & Sam’s Club, identifying pricing issues or competitive pressures affecting our market position. • Managed over 30,000 points of distribution at Walmart & Sam’s Club • Instrumental in developing the “EB GO BIG” program, capitalizing on the EB Brand recognition • Created Various Dashboards to better enhance selling stories • Instrumental in reducing markdowns from 12% of sales to under 5% in less than 3 months Responsibilities include tracking and validating dozens sold at Walmart & Sam’s Club, identifying pricing issues or competitive pressures affecting our market position. • Managed over 30,000 points of distribution at Walmart & Sam’s Club • Instrumental in developing the “EB GO BIG” program, capitalizing on the EB Brand recognition • Created Various Dashboards to better enhance selling stories • Instrumental in reducing markdowns from 12% of sales to under 5% in less than 3 months


Acosta
• Spain
• Retail Apparel and Fashion
• 1 - 100 Employee
• Sr. Category Analyst

  • Oct 2017 - Mar 2018


Beam Suntory

• United States
• Beverage Manufacturing
• 700 & Above Employee

• Sr. Category Advisor

  • Nov 2015 - Mar 2017

  Responsibilities include store visits, analyzing and building planograms, and determining areas of weakness requiring pricing or promotional activity to improve performance in the Liquor Category. • Gained Category Advisorship for D96 Spirits. • Managed over 2,400 D96 SKUs • Beam won 2016 “Category Advisor of the Year” in Progressive Grocer magazine for Spirits. Reason for leaving: Corporate restructure. Responsibilities include store visits, analyzing and building planograms, and determining areas of weakness requiring pricing or promotional activity to improve performance in the Liquor Category. • Gained Category Advisorship for D96 Spirits. • Managed over 2,400 D96 SKUs • Beam won 2016 “Category Advisor of the Year” in Progressive Grocer magazine for Spirits. Reason for leaving: Corporate restructure.



Best Brands Consumer Products, Inc.

• United States
• Textile Manufacturing
• 1 - 100 Employee

• Sr. Category Advisor

  • Aug 2014 - May 2015

  Responsibilities include leading the "Dollar Discoveries" test for D82 – Impulse and Category Captain for Clipstrips. • Developed a number of informative reporting tools utilizing Shiloh, Retail Link, and JDA Space Planning Software. • Gained Category Advisorship for D82 Clipstrips. • Managed over 1,800 D82 SKUs Reason for leaving: Corporate restructure. Responsibilities include leading the "Dollar Discoveries" test for D82 – Impulse and Category Captain for Clipstrips. • Developed a number of informative reporting tools utilizing Shiloh, Retail Link, and JDA Space Planning Software. • Gained Category Advisorship for D82 Clipstrips. • Managed over 1,800 D82 SKUs Reason for leaving: Corporate restructure.



Mattel, Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Sr. Category Advisor

  • Oct 2013 - Jul 2014

  Responsibilities included building in-aisle strategies to drive sales and increase market share while working to grow the entire category. • Oversaw the entire Boy’s World segment in toys as well as Games, Puzzles, and Youth Electronics. • Managed over 1,500 items, 14 categories, and Three Buyers. • Reduced the buyer workload by 25%, becoming the “Advisor of Choice” for detailed requests. Reason for leaving: Local Office was closed. Responsibilities included building in-aisle strategies to drive sales and increase market share while working to grow the entire category. • Oversaw the entire Boy’s World segment in toys as well as Games, Puzzles, and Youth Electronics. • Managed over 1,500 items, 14 categories, and Three Buyers. • Reduced the buyer workload by 25%, becoming the “Advisor of Choice” for detailed requests. Reason for leaving: Local Office was closed.



UCI-FRAM AutoBrands

• Category Advisor

  • Nov 2012 - Oct 2013

  Responsible for assisting in decision making, developing strategies and planograms that improved the performance of key categories and in turn drive strong performance within those categories. • Analyzed planograms to optimize assortment based on productivity, pricing, promotions, product, or placement utilizing third-party data sources, such as IRI, NIELSEN, and NPD. • Responsible for Wal-Mart, Pep Boys, Lowes, Home Depot, AAFES, Target, and over 100 smaller accounts. • Streamlined regular reporting by 40% by focusing on meaningful metrics. Reason for leaving: Corporate restructure. Show less



Cott Beverages

• Netherlands
• Food and Beverage Services
• 400 - 500 Employee

• Category Manager

  • Sep 2007 - Nov 2012

  Responsible for Category Review, Nielsen Insights, and Business Analysis for the Wal-Mart & Sam’s account. • Identified new market opportunities, resulting in a penny profit increase of over 40% for various promotions. • Reduced total reporting by over 30% resulting in improved insights into trends and sales patterns. • Improved product sell-thru, raised ROII, and increased category profitability. Feature sell through of over 95% became the norm, not the exception. • Oversaw the conversion of an entire product line re-formulation and relabeling program for the Private Label juice category. Reason for leaving: Career Advancement. Show less