Experience

Saatchi & Saatchi BCN

• Business Partner

  • Feb 2020 - Present



Saatchi & Saatchi

• Group Account Director

  • Jun 2014 - Jan 2020

  • New business pitches• Engagement with senior clients on strategic planning and event management• Total integrated marketing communication support for clients• Work with property industry : Swire Properties，Capitaland, Raffles city Shenzhen, Yuexui Property，PAFC，PAFC Mall，Central Tower，Huafa Mall, and retail industry such as BATA, ManningsAwards：Asia-Pacific Tamaulipas Awards 2016, Branded Content and entertainment | Silver The One Show 2016, Cross-Platform Integrated… • New business pitches• Engagement with senior clients on strategic planning and event management• Total integrated marketing communication support for clients• Work with property industry : Swire Properties，Capitaland, Raffles city Shenzhen, Yuexui Property，PAFC，PAFC Mall，Central Tower，Huafa Mall, and retail industry such as BATA, ManningsAwards：Asia-Pacific Tamaulipas Awards 2016, Branded Content and entertainment | Silver The One Show 2016, Cross-Platform Integrated Campaign | Bronze Show more Show less



Swire Properties

• Assistant Marketing Manager

  • Sep 2009 - Mar 2014

  • Worked for the most luxurious shopping mall of south China -TaiKoo HUI•. Marketing promotion service for KEY clients including Louis Vuitton, Dior, Hermes, Fendi, etc. • Planning, executing, supervising and assessing major activities (e.g. festival activities)• Event venues leasing management • Lightboxes leasing management• Advertising development and put-in management



Magic Cosmetics

• Marketing Manager

  • Sep 2003 - Aug 2005

  • planned and produced the TV advertisement of Magic series cosmetics ( sales boosted by 15% through the CCTV launch)• media purchase (which saved the cost up to 30%)• promoted products in the first-tier cities, successfully organizing more than 100 road shows• The advertisement of Huohelan Personal Care Series won the first prize of Pharmaceutical Care in the Guangzhou Daily Cup’s National Print Advertising Competition 2003