Experience

Visit Greater Palm Springs

• United States
• Travel Arrangements
• 1 - 100 Employee

• Director of Indian Wells Tourism

  • Dec 2022 - Present

  Develop and implement the Indian Wells sales and marketing strategic plan. Work with the Visit Greater Palm Springs sales, marketing and destination teams, the Indian Wells partners and the City of Indian Wells to conduct and utilize research, develop media plans and implement marketing programs to drive awareness and increased revenue to the Indian Wells Collection and the City of Indian Wells. Develop and implement the Indian Wells sales and marketing strategic plan. Work with the Visit Greater Palm Springs sales, marketing and destination teams, the Indian Wells partners and the City of Indian Wells to conduct and utilize research, develop media plans and implement marketing programs to drive awareness and increased revenue to the Indian Wells Collection and the City of Indian Wells.


Donald G Prince & Associates
• Consultant to the Travel and Tourism Industries

  • Jan 2019 - Jun 2022

Cruise Planners, an American Express Travel Representative
• Franchise Owner/Luxury Travel Consultant

  • Jan 2018 - Dec 2021


City of Prescott

• United States
• Government Administration
• 100 - 200 Employee

• Tourism Director, City of Prescott

  • Jul 2010 - Mar 2017

  Responsible for marketing the City of Prescott as a tourism destination to consumers, the travel industry and media domestically and internationally and managing the Transient Occupancy Tax (TOT) budget of approximately $1.2 million annually. Raised the annual TOT collection from $450,000 to over $900,000 in less than six years - without an increase in the tax rate. Prescott welcomes approximately 1.6 million visitors annually who contribute $340 million dollars in economic impact and generate $46 million in local, state and federal tax revenue.



Strategic Tourism Solutions

• Sales & Marketing Consultant

  • Feb 2008 - Jul 2010

  Sales, Marketing and Public Relations consulting for the hospitality and tourism industry. Sales, Marketing and Public Relations consulting for the hospitality and tourism industry.



AIR Marketing

• Technology, Information and Internet

• Director, Business Development/VP Tourism Strategy

  • Mar 2005 - Jan 2008

  Business development for hospitality, tourism and government accounts. • Development of marketing strategies for hotels, resorts, conference centers and tourism destinations. • Direct Marketing/E Marketing • Leisure/Group/Corporate Market Segments • Loyalty Programs • Customer Data Analysis •Data Mining • International Marketing • Hispanic Marketing Business development for hospitality, tourism and government accounts. • Development of marketing strategies for hotels, resorts, conference centers and tourism destinations. • Direct Marketing/E Marketing • Leisure/Group/Corporate Market Segments • Loyalty Programs • Customer Data Analysis •Data Mining • International Marketing • Hispanic Marketing



Sansora International

• United States
• IT Services and IT Consulting

• Regional V.P. of Sales

  • Jan 2004 - Dec 2004

  European-owned marketing services company specializing in hospitality and tourism providing integrated marketing and adverting services including: e-marketing, direct marketing, brand marketing, data analytics, website development and fulfillment services for travel industry clients worldwide. Account acquisition, strategy development and account management of hospitality and tourism clients in the United States and Latin America. • Managed client services and technical resources during proposal, design, and implementation of custom-designed integrated marketing solutions. • Managed accounts with revenue exceeding $1.5 million annually



Arizona Office of Tourism

• United States
• Travel Arrangements
• 1 - 100 Employee

• Deputy Director

  • Apr 1995 - Jan 2003

  Managed all marketing-related departments and staff including $7.5 million budget, developed domestic and international marketing partnerships, contracting and supervision of vendors including advertising agency, fulfillment, call center, research contractors, database management, media relations and travel trade representatives in five countries. Managed all marketing-related departments and staff including $7.5 million budget, developed domestic and international marketing partnerships, contracting and supervision of vendors including advertising agency, fulfillment, call center, research contractors, database management, media relations and travel trade representatives in five countries.