Account Director - Business Development

• Jan 2019 - Present

Solving puzzles for Clients, with a guy I've known for a long time, and a growing group of talented puzzle solvers he's assembling. Looking for a unique point of view about your business or brand? Give me a call. Solving puzzles for Clients, with a guy I've known for a long time, and a growing group of talented puzzle solvers he's assembling. Looking for a unique point of view about your business or brand? Give me a call.

Founder

• Apr 2016 - Present

Brand and business advisor serving Clients in multiple categories including Automotive, Education, Sports and Healthcare. Brand and business advisor serving Clients in multiple categories including Automotive, Education, Sports and Healthcare.

EVP, Group Account Director

• Jan 2016 - Mar 2016

Brief but meaningful experience, best described as executive training course in the power of experiential marketing. Incredibly proud of the team and work delivered to General Motors for introduction of new mobility brand - Maven. Ann Arbor consumer launch results more that doubled projected enrollments, relying heavily on event and social activation. Brief but meaningful experience, best described as executive training course in the power of experiential marketing. Incredibly proud of the team and work delivered to General Motors for introduction of new mobility brand - Maven. Ann Arbor consumer launch results more that doubled projected enrollments, relying heavily on event and social activation.

Associate Partner

• Jan 2012 - Jan 2016

Opened and managed Detroit satellite office for 4 years, extending 30 plus years of VSA Partners' strong credentials in Strategy and Design into Advertising and Integrated Marketing. Account lead for 3 cornerstone Clients; Cleveland Clinic, Harley-Davidson, and Strayer Education, while also supporting other global accounts like Alibaba Group and Panasonic Automotive Systems. Exceeded office growth and revenue projections by as much as 50% in each of our first 3 years, while… Show more Opened and managed Detroit satellite office for 4 years, extending 30 plus years of VSA Partners' strong credentials in Strategy and Design into Advertising and Integrated Marketing. Account lead for 3 cornerstone Clients; Cleveland Clinic, Harley-Davidson, and Strayer Education, while also supporting other global accounts like Alibaba Group and Panasonic Automotive Systems. Exceeded office growth and revenue projections by as much as 50% in each of our first 3 years, while experiencing ZERO Client turnover. Show less Opened and managed Detroit satellite office for 4 years, extending 30 plus years of VSA Partners' strong credentials in Strategy and Design into Advertising and Integrated Marketing. Account lead for 3 cornerstone Clients; Cleveland Clinic, Harley-Davidson, and Strayer Education, while also supporting other global accounts like Alibaba Group and Panasonic Automotive Systems. Exceeded office growth and revenue projections by as much as 50% in each of our first 3 years, while… Show more Opened and managed Detroit satellite office for 4 years, extending 30 plus years of VSA Partners' strong credentials in Strategy and Design into Advertising and Integrated Marketing. Account lead for 3 cornerstone Clients; Cleveland Clinic, Harley-Davidson, and Strayer Education, while also supporting other global accounts like Alibaba Group and Panasonic Automotive Systems. Exceeded office growth and revenue projections by as much as 50% in each of our first 3 years, while experiencing ZERO Client turnover. Show less

VP, Account Director

• Oct 2001 - Jan 2012

Multiple positions supporting General Motors brands, including Buick, GMC and Pontiac. After launching vehicles early in tenure, focus shifted to leading cross-functional/cross-agency teams in the development of integrated marketing campaigns. While not enough to save brand from being shut down during GM bankruptcy proceedings, extremely proud of the breakthrough work done for Pontiac in the area of sports marketing - NCAA and Motorsports, entertainment - Jimmy Kimmel Live… Show more Multiple positions supporting General Motors brands, including Buick, GMC and Pontiac. After launching vehicles early in tenure, focus shifted to leading cross-functional/cross-agency teams in the development of integrated marketing campaigns. While not enough to save brand from being shut down during GM bankruptcy proceedings, extremely proud of the breakthrough work done for Pontiac in the area of sports marketing - NCAA and Motorsports, entertainment - Jimmy Kimmel Live, Apprentice, and experiential - Pontiac Garage in Times Square. (Also one of the few people around during that time who will admit I had nothing to do with that Oprah/G6 thing.) Turned focus to Buick and GMC brands towards end of my time at Leo Burnett, with particular emphasis on using integrated properties to change opinion of both brands. Successful activation of NFL entitlements produced strong results for GMC. Unexpected activations by Buick were pivotal in renaissance of brand, including activation of The Wired Store and entry into NCAA space with the creation and execution of the Buick Human Highlight Reel. Non-automotive executions also garnered attention and results, most notable being the "I'm In" enrollment campaign for the Detroit Public Schools, and the "Book Burning Party" for Troy Library. Served as account lead on DPS business for 3 years, and effort was credited with staving off another high profile Detroit bankruptcy. Senior account lead on much celebrated Book Burning Party campaign that relied heavily on the use of social to create voter "engagement" in effort to actually keep Library funding intact. Net result of my 10 years at Leo Burnett? A never ending belief that "Acts, not ads" are what connects brands with consumers. Show less Multiple positions supporting General Motors brands, including Buick, GMC and Pontiac. After launching vehicles early in tenure, focus shifted to leading cross-functional/cross-agency teams in the development of integrated marketing campaigns. While not enough to save brand from being shut down during GM bankruptcy proceedings, extremely proud of the breakthrough work done for Pontiac in the area of sports marketing - NCAA and Motorsports, entertainment - Jimmy Kimmel Live… Show more Multiple positions supporting General Motors brands, including Buick, GMC and Pontiac. After launching vehicles early in tenure, focus shifted to leading cross-functional/cross-agency teams in the development of integrated marketing campaigns. While not enough to save brand from being shut down during GM bankruptcy proceedings, extremely proud of the breakthrough work done for Pontiac in the area of sports marketing - NCAA and Motorsports, entertainment - Jimmy Kimmel Live, Apprentice, and experiential - Pontiac Garage in Times Square. (Also one of the few people around during that time who will admit I had nothing to do with that Oprah/G6 thing.) Turned focus to Buick and GMC brands towards end of my time at Leo Burnett, with particular emphasis on using integrated properties to change opinion of both brands. Successful activation of NFL entitlements produced strong results for GMC. Unexpected activations by Buick were pivotal in renaissance of brand, including activation of The Wired Store and entry into NCAA space with the creation and execution of the Buick Human Highlight Reel. Non-automotive executions also garnered attention and results, most notable being the "I'm In" enrollment campaign for the Detroit Public Schools, and the "Book Burning Party" for Troy Library. Served as account lead on DPS business for 3 years, and effort was credited with staving off another high profile Detroit bankruptcy. Senior account lead on much celebrated Book Burning Party campaign that relied heavily on the use of social to create voter "engagement" in effort to actually keep Library funding intact. Net result of my 10 years at Leo Burnett? A never ending belief that "Acts, not ads" are what connects brands with consumers. Show less

Owner

• 2009 - 2012

Sometimes you have to take matters into your own hands! Sometimes you have to take matters into your own hands!

Director of Marketing

• Mar 1997 - Sep 2000

Advertising Manager

• Jan 1994 - Mar 1997

Corporate Marketing Associate

• 1988 - 1993