Experience

Sea Bags, LLC

• United States
• Apparel & Fashion
• 1 - 100 Employee

• CEO

  • Nov 2013 - 10 years 2 months

  25 Custom House Wharf Portland, Maine



L.L.Bean

• United States
• Retail
• 700 & Above Employee

• Sr. Vice President, Strategic Planning and Business Transformation

  • Oct 2011 - Jul 2012

• Sr. Vice President and General Manager, L.L.Bean Signature

  • Jun 2010 - Apr 2012

  • Led team with responsibility for product design and development, marketing, creative, advertising, public relations, website design, social media, and market research—with full P&L responsibility, for this sub-brand of men’s and women’s apparel, footwear and accessories focused on younger customers. • Developed business plan and strategy. • Exceeded all first year goals for sales, new customers, and profitability. • Created and tested four unique and highly… Show more • Led team with responsibility for product design and development, marketing, creative, advertising, public relations, website design, social media, and market research—with full P&L responsibility, for this sub-brand of men’s and women’s apparel, footwear and accessories focused on younger customers. • Developed business plan and strategy. • Exceeded all first year goals for sales, new customers, and profitability. • Created and tested four unique and highly differentiated marketing efforts.

• SVP, Creative

  • Apr 2001 - Apr 2012

  • Oversaw all elements of catalog and website creative as Editor-in-Chief of L.L.Bean. Led department responsible for creating and executing more than 75 titles annually (representing more than 300 million mailed catalogs) as well as weekly updates to website and e-marketing materials. • Stewarded the L.L.Bean brand during a critical period of reestablishing the essential brand equities of value, outdoors heritage, and product relevance. • Created all-digital catalog and web publishing… Show more • Oversaw all elements of catalog and website creative as Editor-in-Chief of L.L.Bean. Led department responsible for creating and executing more than 75 titles annually (representing more than 300 million mailed catalogs) as well as weekly updates to website and e-marketing materials. • Stewarded the L.L.Bean brand during a critical period of reestablishing the essential brand equities of value, outdoors heritage, and product relevance. • Created all-digital catalog and web publishing process and moved all photography to digital image capture technology. Built out and staffed state-of-the-art leading-edge in-house digital photography studio.

• Vice President & General Manager, Factory Store SBU

  • Sep 1998 - Apr 2001

  Developed $150 million off-price division of L.L.Bean into a strong multi-channel marketer. Created brand identity for L.L.Bean Factory Store. Established on line, off-price selling presence for L.L.Bean. Achieved record levels of profitability.

• Director, Returns Management

  • Jun 1995 - Sep 1998

  Oversaw reverse logistics operation processing in excess of $150M in product returns annually. Achieved record levels of cost recovery and efficiency. Improved customer service and turnaround times while introducing service enhancements.



Temple, Barker and Sloane

• Principal

  • Sep 1987 - Dec 1991

  Lexington, MA Led client engagements in process improvement/re-engineering, strategic and business planning, and organizational design for this management consulting firm and it's clients.