Experience

H2 Brands Group

• United States
• Manufacturing
• 1 - 100 Employee

• Product Director - Electronics

  • 2022 - Present

  Product Director - Electronics – Responsible for leading product development for Magnavox and Craig. Products included home and portable audio, headphones, mobile accessories and gaming equipment. - Manage product development, pricing, packaging, specifications, product life cycle, planogram development and promotions to optimize category profit and growth. - Coordinate and align with accounting, sourcing and inventory management teams. - Lead new product development cycle, identifying and capitalizing on new product opportunities. - Work closely with China based team to source products while ensuring best pricing and inventory turns. - Coordinate with creative team for product line launches. - Develop thorough understanding of the competitive landscape of the category, including competitive pricing, features, specifications and trends. - Prepare and present business plans justifying investment in new product and program opportunities. - Manage projects to launch on time and achieve sales volume / margin goals.



Onkyo Corporation

• Japan
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Director of Product Management and Marketing

  • 2016 - 2020

  Director of Product Management and Marketing – Responsible for managing product portfolio of audio products for multiple brands including Onkyo, Pioneer, Integra, Teac and Esoteric. Products include smart and conventional speakers, stereo and A/V receivers, amplifiers, DVD and CD players, turntables, and commercial audio equipment. - Responsible for leading product management, marketing, web and training personnel. - Developed departmental processes and functions to ensure decisions were customer centric and market focused. - Work closely with technology partners including Dolby Labs, DTS, Google, Amazon and others. - Lead "Works with Sonos" initiative to create the first line of receivers including Onkyo, Pioneer and Integra to be certified as being compatible with Sonos’ multi-room audio platform. - Worked with Google team to implement Google Assistant and Chromecast built-in on multiple product platforms. Negotiated continuation of existing processor to extend life of receiver platform for two model cycles resulting in significant cost savings. - Identified and leveraged consumer and dealer insights for communication and product propositions. - Responsible for all activities related to product marketing, brand positioning, marketing communication, promotion, trade shows, press relations, web content and developing materials to support the sales team. - Launched new line of IP controlled products targeted for light to medium commercial applications. - Leveraged limited internal resources and developed consultant relationships to execute marketing activities for the company brands and products.



Stellé Audio Couture

• Vice President, Product Management and Development

  • 2014 - 2016

  VP Product Management and Development– Responsible for developing and managing product portfolio of unique Bluetooth speakers and headphones targeting home décor and women. - Developed short and long term product roadmaps and execution plans. - Frequent and extended travel to China to work with third party manufacturing partners. - Responsible for selecting and negotiating product cost with third party factories in China. - Reduced cost on best selling product by over 30% while improving performance and functionality. - Work closely with sales and marketing team to correctly position products and maximize sales. - Managed external industrial and graphic design teams for new products and packaging. - Created budget for product development and all related activities. - Managed product certification and regulatory process including budget, planning and purchasing. - Utilized engineering and manufacturing experience to deliver innovative products with the latest technology. - Created sales tools including presentations, whitepapers, demos and competitive selling guides


HoMedics
• United States
• Manufacturing
• 200 - 300 Employee
• Product Management

  • 2011 - 2012


Altec Lansing

• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Director of Product Management

  • 2006 - 2011

  Director of Product Management – Responsible for managing all product lines - Responsible for leading the product management activities for the company with revenue responsibility exceeding $100MM annually. - Two direct reports plus indirect responsibility for cross-functional teams consisting of Engineering, Marketing, Sourcing and Quality. - Responsible for delivering products on time and on budget. Key product areas include Docking Audio, Headphones, Computer Audio and Home Audio. - Extensive travel to China to work with both internal and external OEM/ODM partners. - Responsible for product positioning and go-to-market strategies for worldwide product launches. - Heavy interaction with both internal and third party ID firms to deliver innovative product concepts. - Utilized engineering and manufacturing experience to drive Engineering and Production teams to deliver superior products at our below cost targets. - Responsible for planning and approving pricing and cost structures for new products based on cost / feature analysis, competitive knowledge and retailer / consumer understanding.

• National Product & Marketing Manager

  • 2001 - 2006

  National Product & Marketing Manager – Responsible for managing long and short term marketing and product planning activities for Onkyo and Onkyo Professional brands. - Responsible for budget of $4MM + including operational, advertising and promotional categories. - Responsibility for management and growth of product lines and alternate sales channels. - Provided information and data to sales and senior management on market trends and forecasting. - Directed product development in conjunction with Osaka, Japan based product development teams. - Monitored and evaluated competitive activities and products. - Delivered frequent marketing presentations to key dealers, sales staff and press. - Managed press relations pertaining to product coverage, product placement and reviews. - Developed and managed advertising plan including creative and placement. - Managed trade show and event planning. - Launched on-line direct web sales initiative via Shop Onkyo site. Grew sales to over $3MM in two years.



USAF

• Guinea
• International Trade and Development

• USAF / NJANG 170th ARG / 108th ARW - SAC - SART / Radio Maintenance Manager

  • 1981 - 2002

  Manager, Radio Maintenance Department – Responsible for managing the repair and installation of ground-to-air radios and associated communications equipment. - Managed the installation and maintenance of ground communications and cryptographic equipment. - Conducted training classes for operations and maintenance personnel on various radio systems. - Contributed to unit achieving ratings of outstanding or better on of operational readiness inspections. - Top Secret / NATO security clearance.



Aiwa

• Design Services

• Product Manager

  • 1999 - 2001

  Product Manager – Responsible for management of product development from inception to mass product and market launch. Product lines during various periods included Audio Components, Home Theater, Audio Systems (Mini & Micro Systems), DVD (Home & Portable) Video (TV/VCR/Combos) and Car Audio. - Responsible for determining product lineup with Japanese head office including the negotiation of FOB prices. - Responsible for category P & L exceeding $400MM. Set dealer cost, MAP and suggested retail prices. - Determined channel strategy for product line for retail, club, distribution and web channels. - Developed, implemented and executed sales promotions. - Conducted dealer meetings to review new product lineup and determine product assortment. - Developed annual sales budget from lineup information including quantity, FOB to landed costs and margins. - Generated competitive analysis including market share data using information gathered from retailers and third parties including the CEA, EIA and NPD. - Extensive communications with Japanese headquarters product planning and engineering groups including frequent trips to Tokyo headquarters. - Directed design and creative direction of packaging, sales aids and merchandising materials.

• OEM Product Manager

  • 1995 - 1999

  OEM Product Manager – Product development responsibility for Altec Lansing multimedia speaker line for OEM and retail channels plus home and automotive speakers and electronics. Directly responsible for the development of all product released from concept through production. - Heavy interaction with key OEM accounts including Compaq, Gateway, Dell, NEC and Hewlett-Packard. - Directed staff of electrical and mechanical engineers through development phase of projects. - Worked with internal and external industrial designers to define and design product. - Frequent factory visits to Hong Kong, Taiwan and China. - Responsible for evaluation of competitive products, including cost analysis. - Developed line of THX approved line of home speakers and subwoofers. - Developed Medallion Series automotive speaker and amplifier line.



ADCOM, LLC

• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Product Development Manager

  • 1993 - 1995

  Product Development Manager – Product development responsibility for ADCOM home and automotive audio components including amplifiers, preamplifiers, CD players, D/A converters and multi-room controllers. - Established new contract manufacturing ventures in the United States, Taiwan and China. Extensive ODM factory visits including stays exceeding thirty days at a time. - Created new business opportunities with home theater and car audio product lines. - Coordinated new product launches through media, trade show and dealer meetings. - Oversaw quality of contract manufacturing facilities in Taiwan, China and the United States - Responsible for obtaining product reviews in various trade and consumer publications. - Developed training material and conducted training classes internally and at key accounts. - Responsible for writing owner’s manuals and POP material. Coordinated production of all printed material. - Obtained all regulatory approvals including UL, CSA, CE and FCC.