Don McEntee, MAAP

Director of Sales & Marketing at OptiCat, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Phoenix Area

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Credentials

  • MAAP (Master Automotive Parts Professional)
    Northwood University
    Jan, 2012
    - Oct, 2024
  • AAP (Automotive Aftermarket Professional)
    Northwood University
    Jan, 2007
    - Oct, 2024

Experience

    • United States
    • Automotive
    • 1 - 100 Employee
    • Director of Sales & Marketing
      • Nov 2019 - Present

      OptiCat helps Suppliers and Resellers efficiently develop, manage and deliver digital catalog and product information in real-time. Our systems were specifically built for the Automotive and Heavy Duty Aftermarket and support the latest ACES and PIES industry standards. My responsibilities include Sales and Business Development. OptiCat helps Suppliers and Resellers efficiently develop, manage and deliver digital catalog and product information in real-time. Our systems were specifically built for the Automotive and Heavy Duty Aftermarket and support the latest ACES and PIES industry standards. My responsibilities include Sales and Business Development.

    • United States
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • President
      • Oct 2019 - Present

      Automotive and Heavy Duty Aftermarket consultancy firm helping clients with support services on Sales, Marketing, Business Development, Product Management, Pricing and Product & Application Data. This includes sales representation, strategy development and implementation, business plans, communications, marketing plans, product introductions, product line rationalization, sales and marketing materials, and product standards compliance. Automotive and Heavy Duty Aftermarket consultancy firm helping clients with support services on Sales, Marketing, Business Development, Product Management, Pricing and Product & Application Data. This includes sales representation, strategy development and implementation, business plans, communications, marketing plans, product introductions, product line rationalization, sales and marketing materials, and product standards compliance.

    • Principal
      • 1993 - Present

      Experienced Real Estate investor providing services to clients interested in buying, selling and investing in Real Estate. This includes buy, sell and rent residential real estate, investor loans for rehabs, flips and rental properties, cash offers on houses in any condition and foreclosure and short sale help. Experienced Real Estate investor providing services to clients interested in buying, selling and investing in Real Estate. This includes buy, sell and rent residential real estate, investor loans for rehabs, flips and rental properties, cash offers on houses in any condition and foreclosure and short sale help.

    • Sweden
    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • Vice President of Marketing
      • Sep 2007 - Oct 2019

      Led the North America Marketing and Business Development team that included Marketing Communications, Product & Catalog Data, Product Management, Business Development and Pricing. Activities included strategic planning, branding campaigns, training programs, end user loyalty programs, social media engagement, award winning packaging graphics, new product introductions and continual product data improvements.

    • Director of Sales, Automotive Aftermarket US
      • Apr 2002 - Sep 2007

      Managed the US Automotive Aftermarket sales team that included 5 direct Regional Managers and 10 Sales Rep Agencies. Customer base included Distributors, Program Groups, Automotive OES, Import Specialists and Co-man customer groups.

    • Vice President of Sales
      • 2001 - 2002

      Managed sales to the automotive aftermarket through 8 Sales Rep Agencies and two telemarketing offices. Responsible for sales to Distributors, Program Groups and National Accounts. Managed sales to the automotive aftermarket through 8 Sales Rep Agencies and two telemarketing offices. Responsible for sales to Distributors, Program Groups and National Accounts.

    • Senior Vice President
      • 1999 - 2001

      Directed start up activities of this Internet based Aftermarket parts marketing (dot com) business and then managed day-to-day operations. Responsible for revenue, profitability and growth. Directed start up activities of this Internet based Aftermarket parts marketing (dot com) business and then managed day-to-day operations. Responsible for revenue, profitability and growth.

    • Vice President, Sales & Marketing
      • 1993 - 1999

      Led the sales and marketing team for this rotating electrical remanufacturer. Customer base included Distributors, Program Groups, Automotive OES and Co-man customer groups. Led the sales and marketing team for this rotating electrical remanufacturer. Customer base included Distributors, Program Groups, Automotive OES and Co-man customer groups.

    • General Marketing Manager
      • 1989 - 1993

      Managed all marketing functions including advertising, marketing communications, merchandising, pricing, product management and training. Customer base was agricultural and industrial OE dealers. Managed all marketing functions including advertising, marketing communications, merchandising, pricing, product management and training. Customer base was agricultural and industrial OE dealers.

    • Senior Manager Product Marketing
      • 1987 - 1989
    • Product Manager – Engine Parts
      • 1983 - 1987

    • Territory Manager
      • 1981 - 1983

    • District Sales Representative
      • 1979 - 1981

Education

  • Northwood University
    Leadership 2.0
  • Northwood University
    Bachelor's Degree
    1975 - 1979

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