Don McDonald

President & CEO at Super Channel Entertainment Network
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Edmonton, Alberta, Canada, CA

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • Canada
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • President & CEO
      • Jun 2017 - Present

      Responsible for the operating and strategic direction of the company.• Reporting to the Chairman mandate includes the day to day operations of the business and development of the strategic direction of the company for growth and profitability.continue with the re-branding and re-position the companies multiplex channels into four distinct diverse channels. And the corporate re-brand to Super Channel Entertainment Network.• Super Channel FUSE• Super Channel HEART & HOME• Super Channel VAULT• GINX ESPORTS TV CANADAThe four channels are supported by a robust On-Demand channel with rights negotiated to include programs to be available after its linear play on-demand throughout the entire license period. As part of the overall strategy to grow then business on new platforms for Canadian viewers to access Super Channel Entertainment Network the Company launched on Amazon Prime Video Channels in June 2019.In early 2018, took a leadership role in “war on content” piracy as an industry advocate and a proponent of “Change The Culture” on how Canadians should view piracy of copyrighted content. Show less

    • Chief Operating Officer
      • Sep 2016 - Jun 2017

      Responsible for the operating and strategic direction of the company.• Reporting to the CEO, mandate includes the day to day operations of the business and development of the strategic direction of the company for growth and profitability. Key achievements Launched company’s first strategic plan  Re-organized management of the company to promote a more collaborate workplace with more emphasis on consumer marketing and subscriber engagement. Development of new programming strategy based on 2 P’s of Program Purchasing – Pillar and Promotable Introduced new sub brand to the business – Super Channel SPORTS, featuring live sports, uniqued and underserviced sporting event, sport documentaries, sport docuseries and sport biographical movies. Negotiated the 2017 spring/summer launch of North America’s first 24/7 all eSports Channel in partnership with UK’s Ginx eSports TV. Implemented a new channel line-up strategy to provide viewers with more choice and variety in the 4 channel Super Channel multiplex network and robust On-Demand service. Delivered positive EBITDA results in every month since appointment to COO. Show less

    • Executive Director - Finance & Adminstration
      • May 2012 - Sep 2016

      ►Senior executive financial officer responsible for all financial, human resources and administration activities, collaborating with President/COO and VP Programming to form a senior executive management team to drive the continued growth and expansion of Super Channel in the Canadian broadcasting industry►Managing all areas of finance, accounting, cash management, budget, forecasting, corporate policies, human resources and CRTC regulatory reporting►Introduced first employee handbook and a staff pension plan with self direct RRSP; spearheaded changes to benefit carriers, realizing cost savings of $30,000 annually; implemented HRM system to manage/track employee vacations, attendance, and related cost analysisKey achievements✔Improved business intelligence and associated decision making for business planning by developing new reporting matrix’s for Churn, BDU and Subscriber Video On Demand (SVOD) to significantly ✔Improved Broadcast Distributing Unit (BDU) revenue transparency by implementing remittance reconciliations and a Promotion Campaign waiver system Show less

    • Consultant
      • Jul 2009 - May 2012

      ►Consultant role emerged following company filing under Companies’ Creditors Arrangement Act (CCAA), to assist the Vice President of Programming in managing financial monitoring and reporting of studio and distributor agreements during the renegotiating phase under CCAA►Retained after CCAA exit to manage programming spend budget and business analysis to improve the overall control in program spending and program inventory utilization►Developed program supplier reporting system to track program acquisitions/cash flow requirements►Implemented processes, tools and systems to better maintain the program management system (Broadview); enabling improved program rights management, payments, cost amortization and utilization which led to identifying and resolving program under-utilization Show less

    • President / Consultant
      • 2005 - 2011

      ►Set up a small white label ATM ISO Company in 2005 before moving into a consultancy role in 2009 ►Drove all aspects of business development and commercialization in a highly competitive ATM market to grow the company from 0 ATM placements to 50 over 3 years ►Set up a vault cash management system to track vault cash usage and discrepancies, successfully identifying and fully recovering a $100,000 cash shortage due to skipping in one of the vault loaders ►Set up a small white label ATM ISO Company in 2005 before moving into a consultancy role in 2009 ►Drove all aspects of business development and commercialization in a highly competitive ATM market to grow the company from 0 ATM placements to 50 over 3 years ►Set up a vault cash management system to track vault cash usage and discrepancies, successfully identifying and fully recovering a $100,000 cash shortage due to skipping in one of the vault loaders

    • Consultant / President
      • 2006 - 2008

      ►Acted as President overseeing the orderly wind down of this GPS asset tracking company in Canada ►Initially assisted company turnaround and sourcing of a viable digital replacement for the analog cellular component of the asset tracking device ►Assessed commercial viability and decided to sell off bulk assets, wind down company activities and amalgamate with a related company ►Acted as President overseeing the orderly wind down of this GPS asset tracking company in Canada ►Initially assisted company turnaround and sourcing of a viable digital replacement for the analog cellular component of the asset tracking device ►Assessed commercial viability and decided to sell off bulk assets, wind down company activities and amalgamate with a related company

    • Vice President & General Manager
      • Jan 2001 - Oct 2005

      Provided executive leadership to this startup sales and service organization for the deployment of white label ATM and POS devices, as the exclusive distribution channel for Lipman products in Canada for payment transaction and cash dispensing equipment ►Developed a national marketing strategy and the selection of a national sales team Provided executive leadership to this startup sales and service organization for the deployment of white label ATM and POS devices, as the exclusive distribution channel for Lipman products in Canada for payment transaction and cash dispensing equipment ►Developed a national marketing strategy and the selection of a national sales team

    • Vice President & General Manager
      • 2000 - 2001

  • Automated Papers Inc.
    • Mississauga, ON
    • Vice President & General Manager
      • 1996 - 2001

      Vice President and General Manager for Canada’s largest paper converter of small rolls and pad products for business machine applications. Managed the development and implementation of business strategies to achieve API’s vision and mission as a leader in the paper converting industry. • Directed the merger of Thermco Paper Limited and Converting Specialists Inc. to become Automated Papers Inc. • Recruited key managers to build a strong team in all areas of sales, marketing, manufacturing, purchasing and finance. • Building on the national brand of Thermco Fax – Developed new brands for the office products segment which included; Notables (a line of padded and coil products), API Mail (mailroom supplies) and API POS (a line of point-of-sales paper roll, ribbons and kits). • Increase sales from $7 million, at time of merger, to $30 million in four years, with corresponding increase in profitability. • Developed a strategic alliance agreement with Moore Business Forms as their exclusive paper roll converter. • Became Canada’s first converter to produce a thermal lottery ticket – Atlantic Lottery Corporation. • Negotiated purchase contract with Brazilian printing press manufacturer for new $600,000 six-colour wide web flexo press. • Successful presentation, acquisition and installation of $1.5 million equipment expansion for pad, cut sheet and coil products. Show less

    • President
      • 1994 - 1996

      Founder and President of a start-up business originally created to specialize in the converting of thermal papers and development of a national fax brand under the name of Thermco Fax Thermco’s customers were the “majors” of the Canadian office stationery industry, which included: Business Depot (Staples), Basics Office Products, Unisource and OP Office Plus. • Development of strong thermal paper supplier relationship and $500,000 line of credit based on business plan presented and reputation as a hardworking committed individual • Acquired All Roll Paper Converters Limited to increase production capacities and customer base. • Successfully negotiated product supply contracts with Canada’s number one and two office supply resellers. Both were awarded the same day. • Sales in first year $5.2 million. Show less

    • United Kingdom
    • 1 - 100 Employee
    • Vice President - Cutting Canada
      • 1989 - 1994

      Vice President, Canadian Operations of a $65 million paper converting company with locations in Canada, United States and United Kingdom. Canadian operations included three manufacturing plants and accounted for $30 million. Directed the company's flag ship plant sales force, which accounted for 60% of the Canadian sales volume. • Establish programs, controls and standards to ensure goals on profit, ROA and annual volume growth expectations are met or exceeded. • Created an environment of participative teamwork through positive communication programs, ongoing training and development and enhanced, creative work methods. • Co-ordinated pricing, product development and contract of national accounts, chain stores and buying groups with the two other Cutting Canada facilities • Managed 60,000 square foot production and warehouse facility. • Increased sales in Ontario region by 40% in dollars and 50% in unit volume in 18 months. • Implemented standards and goal oriented objectives for each production work unit resulting in 45% increase in production efficiency. • Reduced employee turnover by 95% within 12 months. Show less

    • Partner
      • 1985 - 1989

Education

  • Certified General Accountants of Ontario
    CGA, Accounting and Finance
    1983 - 1987
  • Mohawk College
    Business Administration, Business
    1976 - 1979
  • North Park Collegiate
    13
    1971 - 1976

Community

You need to have a working account to view this content. Click here to join now