Experience

Working Media Group

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Vice President Of Sales

  • Jun 2006 - Present

  New York, NY Responsibilities: • Provide transformative marketing solutions for clients in a broad range of industries with the focus on helping clients increase brand awareness and grow sales & revenue. • Develop plans utilizing the latest in digital, mobile, integrated tv/radio, social & out of home media. •Assess client advertising goals to ensure most effective strategies are utilized •Expertise in targeting a broad range of target audiences and how they consume media. •Ensure each ad… Show more Responsibilities: • Provide transformative marketing solutions for clients in a broad range of industries with the focus on helping clients increase brand awareness and grow sales & revenue. • Develop plans utilizing the latest in digital, mobile, integrated tv/radio, social & out of home media. •Assess client advertising goals to ensure most effective strategies are utilized •Expertise in targeting a broad range of target audiences and how they consume media. •Ensure each ad campaign has proper tracking mechanisms in place to evaluate results •Provide each client with highest level of customer service. •Provide related industry case studies and research reports to clients and prospective clients. Accomplishments: •Developed Out of Home, SEM, Mobile & Display strategy to help local for-profit college increase enrollments by 35% •Developed media plan that helped local Health & Wellness company expand their brand nationally through both print and SEM advertising campaign. •Over a period of 3 years, with limited financial resources, helped a local non-profit take a local ad campaign global. Their message now has significant National and Global awareness. •Outdoor & Digital Strategy: helped Fortune 500 Telecom company increase sales both nationally and internationally. •Led campaign to help client in the Entertainment Industry reach a ethnically diverse audience, which led to a 25% increase in sales. • Set up various dashboards and tracking mechanisms that provide clients with significant analytical research that enables them to determine effectiveness of various marketing campaigns and what changes, if any, are needed to improve ad campaign performance. Show less



Ambassador Publishing

• United States
• Technology, Information and Internet

• District Sales Manager

  • Nov 2003 - Mar 2006

  Greater New York City Area Ambassador Publishing published print advertising directories throughout the 5 boroughs of New York City Responsibilities: •Increased new business sales of Ambassador Print Directory within assigned territory •Created advertising campaigns for local business throughout NYC •Provided clients with new tracking mechanisms to help evaluate advertising performance •Sold advertising through both phone and in person presentations Accomplishments: •Exceeded… Show more Ambassador Publishing published print advertising directories throughout the 5 boroughs of New York City Responsibilities: •Increased new business sales of Ambassador Print Directory within assigned territory •Created advertising campaigns for local business throughout NYC •Provided clients with new tracking mechanisms to help evaluate advertising performance •Sold advertising through both phone and in person presentations Accomplishments: •Exceeded quota by at least 125% each year with company •Helped print directory expand into new market in NYC (Bronx) •Developed advertising plans for customers that helped several expand business locations and revenue. •Received both referrals and letters of appreciation from several clients for the advertising strategies I helped put in place Show less



Verizon Information Services

• Advertising Services
• 1 - 100 Employee

• Business Development Manager

  • Aug 2001 - Nov 2003

  Greater New York City Area Verizon Information Services published both print and online advertising directories throughout the United States. Responsibilities: •Increased new and existing sales of Verizon's print and digital advertising directories •Created and implemented ad campaigns for both small and mid sized businesses •Used all available resources to ensure all presentations met clients objectives •Continuous interaction with clients to ensure highest level of customer service … Show more Verizon Information Services published both print and online advertising directories throughout the United States. Responsibilities: •Increased new and existing sales of Verizon's print and digital advertising directories •Created and implemented ad campaigns for both small and mid sized businesses •Used all available resources to ensure all presentations met clients objectives •Continuous interaction with clients to ensure highest level of customer service •Dilligently contacted each business within assigned territory to set new business appointments Accomplishments: •Most new business sales during 3 month training period (25 Reps) 2001 •Top 20% new business sales 2002 out of approximately 125 associates •Highest percentage of account retention within assigned territory •Helped several clients grow sales and expand business because of ad programs I designed •Asked to assist with training of new sales reps •Exceeded revenue and new business quota 2001,2002,2003 Show less



Waterhouse Securites

• United States
• Construction

• Registered Rep/Branch Manager

  • Feb 1996 - Aug 2001

  Greater New York City Area Waterhouse Securities (now TD Ameritrade) is a discount brokerage firm that sells stocks, bonds, options & mutual funds to account holders. Responsibilities: •Bought and sold stocks, bonds, options & mutual funds on behalf of clients •Ensured all trading in client accounts met compliance regulations set forth by regulatory authorities. •Assisted clients with various investment strategies based on their financial goals •Educated investors on all compliance regulations when… Show more Waterhouse Securities (now TD Ameritrade) is a discount brokerage firm that sells stocks, bonds, options & mutual funds to account holders. Responsibilities: •Bought and sold stocks, bonds, options & mutual funds on behalf of clients •Ensured all trading in client accounts met compliance regulations set forth by regulatory authorities. •Assisted clients with various investment strategies based on their financial goals •Educated investors on all compliance regulations when trading various stocks and options •Attended continual education classes mandated by regulatory authorities (SEC, FINRA, NASD) •Organized classes for new hires and assisted in training •Developed new business by setting up in person meetings with potential clients at local branch office •After promotion to supervisory position, approved client trades, account transfers & new account applications to ensure they met all compliance set by Regulatory Authority Accomplishments: •Set up training and classes for new hires •Promoted to supervisory role in 1999 •Attained Series 9 & 10 supervisory licenses by passing exams administered by Regulatory Authorities Show less