Don Cowser

Media Director at Icon Media Direct
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Contact Information
us****@****om
(386) 825-5501
Location
West Hollywood, California, United States, US
Skills

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Experience

  • Icon Media Direct
    • Advertising Services
    • 1 - 100 Employee
    • Media Director
      • Sep 2008 - Present

      Direct Response Marketing, Network Upfronts, Client Relations & Support Performance, Metrics/Analytics, Strategic Planning/Execution, Brand Positioning, Video Media Trends, E-commerce, Project Coordination, Research & Data Analysis, Advanced TV Campaigns, Cross-Functional Collaboration

    • Senior Media Buyer
      • Sep 2008 - Sep 2010

      Plan and purchase media for various clients using CPO, CPM and CPC metrics for clients in USA as well as Canada.Purchase media for clients for Direct Response, Branding and Paid Programming clients from :15 seconds to 28:30 minutes (short form and long form) in length.Manage portfolio of business accounts by establishing long-term client relations.Implement and analyze Video on Demand campaigns for multiple clients across many channel providers.Negotiate guaranteed/ non pre-emptable media schedules for many clients on a monthly/ quarterly basis as needed. Show less

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