Domitille Della Malva
Digital product and traffic manager at Totale Santé- Claim this Profile
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Français Native or bilingual proficiency
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Anglais Full professional proficiency
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Italien Professional working proficiency
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Allemand Limited working proficiency
Topline Score
Bio
Credentials
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Marketing Cloud niveau expert
SFO by PubfacMar, 2021- Oct, 2024 -
Certification Google Ads pour la Publicité sur le Réseau de Recherche
GoogleJul, 2021- Oct, 2024
Experience
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Totale Santé
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Switzerland
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Book and Periodical Publishing
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1 - 100 Employee
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Digital product and traffic manager
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Sep 2021 - Present
>>> Digital product management :- Sales and renewal campaigns for the monthly magazine : definition of the campaign, the customer journey and the upsells, copywriting, project management with the tech team to have the necessary resources respecting tight deadlines, setting, targeting and delivery of the emails, results analysis, agility- Launch of a new product and management of 2 other existing ones - Marketing automation- Analysis and weekly presentation of KPIs>>> Traffic management - additional responsibilities include :- Definition, creation and optimization of customer acquisition campaigns on several native advertising platforms including Google, Powerspace, Outbrain- Content creation, briefing, follow-up and relationship management with external lead generation partners- AB testing, testing of new formats, optimization of customer journeys- Budget management- Troubleshooting and technological updates- Testing of new external lead generation partners
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Traffic Manager
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Nov 2020 - Sep 2021
- Definition, creation and optimization of customer acquisition campaigns on several native advertising platforms including Google, Powerspace, Outbrain- Content creation, briefing, follow-up and relationship management with external lead generation partners- AB testing, testing of new formats, optimization of customer journeys- ROI 6 months increased from 50% to 75%, +70% new leads in one year, 40K monthly budget
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Ernst & Young Consulting Services
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Bahamas
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Business Consulting and Services
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700 & Above Employee
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Consultant
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Jan 2020 - Aug 2020
The role of the Strategy & Customer practice:Intervention in the relationship between a company and its clients or potential clients : Marketing and CRM projects. My activities as a Consultant at EY Consulting:- Reception, definition and prioritization of the company's needs - Proposition of a solution to satisfy those needs - Definition of the road map- Agile project management- Production of tangible assets for the company for project follow upMain project : - for a leader of the pharmaceutical industry, creation and release of a mobile tool at the disposal of the sales force : work with developers, daily use of the Salesforce software
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Ubisoft
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France
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Computer Games
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700 & Above Employee
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Junior Brand Manager
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Jul 2019 - Dec 2019
- Co-development and implementation of the social media strategy: co-definition of the editorial line, briefing to creative agencies and and project management to deliver on average two social media assets per week, recurrent use of Adobe Premiere Pro to create short videos- Reporting of the social media performance, co-definition of key metrics, automation- Coordination of the subsidiaries’ launch plans and local events- Multiplatform campaign lead with the CRM department using the JIRA software
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Pernod Ricard
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France
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Beverage Manufacturing
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700 & Above Employee
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Revenue Growth Junior Analyst (part-time student job)
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Feb 2019 - May 2019
Global Business Development team - Pernod Ricard HQ- Price/P&L analyses of several PR brands for an optimum allocation of resources- Dashboards updates- Participation to the International Business Management meetings Global Business Development team - Pernod Ricard HQ- Price/P&L analyses of several PR brands for an optimum allocation of resources- Dashboards updates- Participation to the International Business Management meetings
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WOOP
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Kuwait
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Food and Beverage Services
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1 - 100 Employee
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Marketing, Sales and Customer experience Assistant
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Jan 2018 - Jul 2018
- Turnover multiplied by 3 in 7 months, +62% increase in the number of customers- Execution and analysis of Marketing campaigns to maximize customer acquisition and brand awareness- Analysis of customer retention : creation and weekly review of the cohort, monthly comparison between 2017 and 2018- Business analysis : comparison of LTV/CAC ratios between different acquisition channels, demand forecast, optimization of courier costs- Definition and implementation of the customer experience strategies : management of the loyalty program, customer onboarding, direct sales, customer feedbacks, Moments of Truth- Management of the team and the process for the weekly creation and customization of delivery boxes
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Danone Dairy
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Food and Beverage Manufacturing
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100 - 200 Employee
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Consumer Insights assistant
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Jul 2017 - Dec 2017
Support for product innovation and for the renewal of the dairy products portfolio: - Cross-functional position between the consumers and the marketing department - Active participation in the implementation of the marketing studies: methods, concepts, questionnaires, logistics- Analysis and understanding of the consumer purchase behaviour- Redaction and internal presentation of the analysis and operational recommendation reports- WPO: Kantar World Panel Online Support for product innovation and for the renewal of the dairy products portfolio: - Cross-functional position between the consumers and the marketing department - Active participation in the implementation of the marketing studies: methods, concepts, questionnaires, logistics- Analysis and understanding of the consumer purchase behaviour- Redaction and internal presentation of the analysis and operational recommendation reports- WPO: Kantar World Panel Online
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Acoufun
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France
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Retail
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Sales, management, logistics
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May 2016 - Jul 2016
- Logistical arrangements for the company's missions on concerts and festivals- Management assistance : responsible for the shop and the orders- Ear protections selling : in-store and on concert/festival sites- Management of temporary workers- Work on POS and displays- Organisation logistique concernant des déplacements et de la vente sur des festivals et des concerts- Assistance de gestion : tenue de boutique, gestion de commandes- Vente de produits auditifs en boutique et en extérieur- Encadrement d'intérimaires durant des missions de vente- Travail sur PLV et visuels
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Parkours
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France
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Health, Wellness & Fitness
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Tutoring
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Jan 2016 - May 2016
Tutoring for high school students (on average between 4 and 7 students) twice a week Tutoring for high school students (on average between 4 and 7 students) twice a week
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H&A location
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France
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Financial Services
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Business Development Assistant
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Jul 2014 - Jul 2014
- Prospection in Italian for the opening of a subsidiary - Market study on barrels - Prospection in Italian for the opening of a subsidiary - Market study on barrels
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Education
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2015 - 2019
ESCP Europe
Master 2 (M2), MASTER IN MANAGEMENT -
2013 - 2015
Classe préparatoire Sainte Marie Lyon
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