Media Supervisor

• Apr 2022 - Present

Senior Media Planner

• Apr 2021 - Apr 2022

• Responsible for creating, presenting, and managing tactical plans across multiple HCP & DTP brands • Mentor junior staff members as well as delegate associate media planner tasks • Create onboarding plans and conducting training sessions for new employees• Manage internal and external deadlines with the full media team • Communicate directly with clients and creative agencies on a weekly basis to ensure all tasks are completed on time• Create and present client recommendations such as optimization opportunities, creative rotation recommendations, and sharing POVs for new media opportunities Show less

Associate Media Planner

• Jan 2018 - Apr 2021

• Managed execution of all media contracts and trafficking requirements • Responsible for putting together competitive reports that were presented to clients using Kantar Health Research tools • Facilitate supplier meetings to understand capabilities and implementation into upcoming media plans • Negotiate pricing of programs with suppliers to provide maximum savings to clients • Management of media plan flowchart and budget trackers to ensure proper invoicing • Managed execution of all media contracts and trafficking requirements • Responsible for putting together competitive reports that were presented to clients using Kantar Health Research tools • Facilitate supplier meetings to understand capabilities and implementation into upcoming media plans • Negotiate pricing of programs with suppliers to provide maximum savings to clients • Management of media plan flowchart and budget trackers to ensure proper invoicing

Marketing Intern

• May 2016 - May 2017

• Tracked and reported performance metrics, traffic behaviors, and campaign performance using Google Analytics and Google AdWords • Analyzed, identified, and enhanced features and functionalities on various web applications • Designed, and implemented market research studies relevant to website traffic and performance • Participated in search engine optimization (SEO) campaigns • Tracked and reported performance metrics, traffic behaviors, and campaign performance using Google Analytics and Google AdWords • Analyzed, identified, and enhanced features and functionalities on various web applications • Designed, and implemented market research studies relevant to website traffic and performance • Participated in search engine optimization (SEO) campaigns