Experience

KEEN Greater DC-Baltimore
• United States
• Non-profit Organizations
• 1 - 100 Employee
• Development Manager

  • Oct 2019 - Present


Mission Marketing LLC, marketing and branding consulting

• Founder & CEO

  • Jun 2010 - Oct 2019

  Past projects: • Developed a marketing and competitive analysis for CoStar Group, which summarized in an easy-to-look-up format all information about competitors and their relative positioning to CoStar, and listed all potential venues, exhibits and publications to promote CoStar with a systematic approach. The analysis won the praise and approval of CoStar’s Senior Director of Product Marketing, and was used to craft their strategy and marketing plans. • Conducted a financial feasibility study and initial marketing and competitive analysis for Scratchmasters Inc. The study showing a promising outlook, I was asked to expand it into a complete business plan. Scratchmasters Inc used that business plan when meeting with investors and banks to promote their new idea. • Wrote a complete business plan for B&K International, including a competitive analysis, marketing outline, and complete financial analysis. As a result, B&K International was able to gain attention from their potential investor and is currently in negotiations to finalize the investment details.



PB & Jack Inc., supervised playspace for children, so parents also benefit!

• Founder and President

  • Jun 2011 - 2016

  • Created the new concept for the business, conducted the feasibility study and wrote the business plan, showcasing the business credibility for this new idea with different stakeholders, and resulting in the business opening in 2012. • Organized, set up and designed all aspects of the business, including services and products offered, pricing, customer service approach, marketing and financial strategies, and oversaw every aspect of the physical installation of the facility. The new business opened within its scheduled time frame, and with all systems up and ready on Day 1. • Developed and implemented the company’s marketing strategy, trained the staff to carry it out and designed all marketing materials for in-house flyers, pamphlets and brochures. • Developed and implemented all social media strategy and communications, resulting in our business reaching target capacity within a week of opening and showcasing consistent brand name recognition and outstanding reputation in our target market. • Hired, trained and managed a staff of up to 16 employees, including play area attendants, coffee shop staff, front desk employees and managers. We consistently received praise for our staff’s engagement, enthusiasm and experience in handling all situations. • Crafted the workstream within the company to maximize efficiency while retaining top quality in customer service and satisfaction. • Coordinated and arranged multiple business agreements and contractor interventions to add classes to our roster, enhance the customer experience, and to offer high quality fresh food in our café. The partnerships allowed the business to increase its bottom line and attract customers to the business.



WiseChoice.com, website matching high schoolers to colleges

• Brand Manager

  • May 2008 - May 2010

  • Developed the company’s customer communication strategy. Created, refined and managed our customer e-mail communications designed to convert registered users to paid members. • Researched and created the content strategy for our social media communications including the company’s Twitter and Facebook pages. • Created, implemented and managed reporting and tracking of business indicators. As a result, identified weaknesses in our homepages and coordinated user testing to refine our approach. Led the resulting effort to redesign the site’s homepages to increase customer conversions. • Conceptualized and designed the entire financial section of the company’s college planning website. Created the initial blueprint and turned it into a best-in-class tool for high school students. Coordinated and supervised user interface testing to implement incremental improvements after it was released.



PRP Wine International

• United States
• Beverage Manufacturing
• 100 - 200 Employee

• Branch Manager

  • Sep 2002 - Jun 2005

  • Took over the management of the struggling Detroit office, fourth largest office in the U.S. totaling $1.5 million in sales. Reversed the declining sales results with a 5% sales increase in both 2003 and 2004. Nominated the third best office in customer retention, with 89% in 2003 and 90% in 2004. • Recruited, managed, trained, motivated, coordinated and evaluated a ten-person sales team. Encouraged the local sales staff to embrace ambitious personal, office and company objectives, resulting in five out of six veteran wine consultants resuming their growth, and in successful new hires.• Participated in executive meetings and discussed operational improvements and strategic plans. Organized and facilitated nationwide training sessions on new sales concepts for our sales staff.

• Wine Consultant/Assistant Branch Manager

  • Jan 2001 - Sep 2002

  • Generated all sales through extensive prospecting, referrals and networking strategies. Achieved $100,000 in personal sales in my first year, and promoted from a junior sales position to an assistant branch manager position within seven months.• Actively contributed to the nomination of the San Diego office as “Office of the Year” in 2002 by organizing office-wide dinner events that added $30,000 in sales.• Assisted the branch manager in all organizational, event planning and sales actions of the office. Managed the customer events and five-person sales team during the manager’s business travels, including the office’s best exhibition result with $67,000 sales in four days.



Ergis SA, industrial plastics manufacturer

• Strategic Marketing Coordinator

  • Feb 1999 - Aug 2000

  • Created, developed and managed the strategic marketing program for an industrial plastics manufacturer. Recruited, trained and coordinated the Strategic Marketing Department staff of two to analyze market trends, customer requirements and competitive data for new product planning. • Implemented a system to analyze Western European market conditions and sales opportunities and recommended engineering specifications for Western European product standards. • Researched and negotiated commercial partnerships resulting in a new distribution channel for PVC films in France, and a new American partnership allowing us to enter the insulation panels market in Poland.