Experience

DDB GROUP PHILIPPINES

• Philippines
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jul 2021 - Present

• Senior Account Manager

  • Apr 2021 - Jul 2021

  • Senior Account Manager handling the leading telecommunications broadband network in the Philippines – PLDT. • Operates as the lead point person for all matters of the brand and ongoing / upcoming projects • Manages the projects from start to finish, ensuring timely and successful launch of each campaign. • Oversees and contributes in brainstorming sessions, strategy development and the entire creative process.• Liaised with creatives, marketing clients and production suppliers• Handled a digital video production for a major campaign Show less



Al Pastor Taqueria PH

• Co-Founder

  • Jun 2020 - Present



DDB GROUP PHILIPPINES

• Philippines
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Jul 2019 - Jun 2020

  - Senior Account Manager handling one of the fastest growing QSRs in the Philippines - Oversees and contributes in brainstorming sessions, strategy development and the entire creative process. - Effective multi-brand management, project management & client servicing - Liaised with creatives, marketing clients, production suppliers and celebrity handlers - Churned out 6 TVCs and Key Visuals in the last 6 months with OOH support - Handles both TV productions and Print Shoots from bidding until material launches Show less



Dear Dairy

• Co-Owner

  • Sep 2017 - Mar 2020

  • Co-founded Dear Dairy, a start-up roving ice cream dessert bar with 36 unique clients since launching in 2017. • Continuously gaining new clients by referrals, digital marketing efforts and WOM. • Conceptualized, developed and launched products on digital platforms: Website, Facebook and Instagram. • Spearheads management of operations, sales and product development • Co-founded Dear Dairy, a start-up roving ice cream dessert bar with 36 unique clients since launching in 2017. • Continuously gaining new clients by referrals, digital marketing efforts and WOM. • Conceptualized, developed and launched products on digital platforms: Website, Facebook and Instagram. • Spearheads management of operations, sales and product development



ArceFoods Corporation

• Sales Marketing Manager

  • Jan 2018 - Jul 2019

  • Closed one of the Philippine’s top membership grocery stores, Landers Superstores, within the first 3 months in the company; cementing double digit growth of 11%. • Negotiated and closed an export deal with Japan’s top online Filipino grocery delivery store, Good Day LLC. • Implemented a secret-shopper program to monitor sales performance and reduce inefficiencies like incomplete inventory and cluttered shelving placements. Monthly sales increased by 18% upon implementation. • Launched online selling with Food Panda, Grab Food and Honest Bee. • Developed low-cost marketing and advertising programs, increasing monthly sales per month by 18%. • Conceptualized, shot and launched ArceDairy’s first ever digital video series that garnered 35,000 impressions and a 20% engagement rate. • Conceptualized, shot and launched all of ArceDairy’s major social media content. Show less



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Mar 2015 - Sep 2017

  • Oversees and contributes in brainstorming sessions, strategy development and the entire creative process. • Liaised with creatives, marketing clients, production suppliers and celebrity handlers; churning out 3 TV commercials, 14 online videos, 3 radio commercials, 9 key visuals and 5 online promotions. • Effective multi-brand management, project management, client servicing and handling of all Traditional and Digital Advertising requirements for Johnson & Johnson brands: Modess, Carefree and Clean & Clear, Hapee Toothpaste, Dazz Dishwashing Aid, Dusit Thani Hotel – The Pantry, Ponstan and Department of Health, Ebola. • Efforts in Carefree led to a growth of +9% in 2015 vs previous year, compared to the +7% five-year average growth. • Efforts in Clean & Clear and Dazz Dishwashing Aid contributed in double digit growth of 11% and 15% respectively for both brands in 2016. • Nominated as Account Manager of the year in 2016 by the J&J Teen Team’s Group Brand Manager. Show less



Epicurean Partners Exchange Inc.

• Marketing Intern

  • Jun 2014 - Aug 2014

  Created marketing and advertising proposals that can increase transaction count and sales of critical Kenny Rogers Roasters branches in Metro Manila. Assisted in the tasks of the Marketing Manager as well as the Marketing Officer. Created marketing and advertising proposals that can increase transaction count and sales of critical Kenny Rogers Roasters branches in Metro Manila. Assisted in the tasks of the Marketing Manager as well as the Marketing Officer.