Dominik Schaerer
Global Head New Business, Innovation and Strategy at Emmi Group- Claim this Profile
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English Full professional proficiency
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German Native or bilingual proficiency
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French Limited working proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Over the past year I have gotten to know Dominik in his role as Brand Development Manager for Knorr Professional within the DACH Marketing Team. He stands out by his ability to stay calm and proceed with his plans in difficult circumstances. He's adept at keeping a good balance between bringing his own plans forward whilst maintaining excellent relationships with his stakeholders. He has a solid knowledge of Marketing Strategies and tactic Tools. I am convinced that Dominik will excell at any new Marketing Challenge he's presented with and will continue to tackle those challenges with passion and determination.
Over the past year I have gotten to know Dominik in his role as Brand Development Manager for Knorr Professional within the DACH Marketing Team. He stands out by his ability to stay calm and proceed with his plans in difficult circumstances. He's adept at keeping a good balance between bringing his own plans forward whilst maintaining excellent relationships with his stakeholders. He has a solid knowledge of Marketing Strategies and tactic Tools. I am convinced that Dominik will excell at any new Marketing Challenge he's presented with and will continue to tackle those challenges with passion and determination.
Over the past year I have gotten to know Dominik in his role as Brand Development Manager for Knorr Professional within the DACH Marketing Team. He stands out by his ability to stay calm and proceed with his plans in difficult circumstances. He's adept at keeping a good balance between bringing his own plans forward whilst maintaining excellent relationships with his stakeholders. He has a solid knowledge of Marketing Strategies and tactic Tools. I am convinced that Dominik will excell at any new Marketing Challenge he's presented with and will continue to tackle those challenges with passion and determination.
Over the past year I have gotten to know Dominik in his role as Brand Development Manager for Knorr Professional within the DACH Marketing Team. He stands out by his ability to stay calm and proceed with his plans in difficult circumstances. He's adept at keeping a good balance between bringing his own plans forward whilst maintaining excellent relationships with his stakeholders. He has a solid knowledge of Marketing Strategies and tactic Tools. I am convinced that Dominik will excell at any new Marketing Challenge he's presented with and will continue to tackle those challenges with passion and determination.
Experience
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Emmi Group
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Switzerland
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Dairy Product Manufacturing
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700 & Above Employee
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Global Head New Business, Innovation and Strategy
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Jan 2021 - Present
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Head of strategic CBU projects
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Mar 2020 - Dec 2020
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Global Category Head Yogurts (ad interim)
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Oct 2019 - Mar 2020
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Unilever
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United Kingdom
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Manufacturing
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700 & Above Employee
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Marketing Manager Male Toiletries UK & Ireland (Lynx, Sure, Dove men+care)
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Jan 2018 - Sep 2019
Responsible for Lynx (Axe), Sure (Rexona) & Dove men+care in the UK and Ireland• Full P&L responsibility for the above brands • Responsible for development and execution of brand 12 quarter plans, landing global innovation projects and initiating and leading local innovation projects• Full responsibility for all ATL/BTL comms and media plans; incl. production of local assets (all types, incl. TVC), adaptation of global assets, and leading all local brand partnerships and celebrity/influencer activations• Line managing a team of 5 brand managers & assistant brand managers, and career sponsor for 2 Unilever trainees
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Senior Brand Manager Rexona China
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Dec 2016 - Jan 2018
Resposible for strategy, innovations and communication for Rexona in China• Initiation and delivery of 2018 innovation projects for Rexona China, leading full mix & Comms development• Crafting strategy & business model for the Deos category in China 2018+• Leading the North Asia brand community (China, Japan, Taiwan, HK)• Lead of 1 direct report and a cross-functional development team
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Global Category Strategy Manager, Deos
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Jul 2015 - Nov 2016
• Development of the global category strategy for Deodorants, with a portfolio including the brands Rexona, Axe, Dove and Impulse• Geographical responsibility for SEAA, North Asia and South Asia• Supporting the global Deo EVP and the category leadership team • Member of the Rexona GBLT (global brand leadership team)
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Brand Development Manager
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May 2014 - Jun 2015
Brand Development ManagerKnorr Professional DACH• Full responsibility for the highest priority innovation platform globally in the lead market DACH• Development of strategic roadmap, including insights generation, range positioning and innovation funnel, to deliver growth and profit targets• Development, judgment and tracking of all brand communication and full responsibility for media planning over all touchpoints• Creation of cross-media CRM campaigns, including recruitment and set-up of agency network and development of all creative assets• Lead of 1 direct report, a cross-functional core team of 4 members and an extended team of 10 members
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Brand Development Manager
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Nov 2012 - Apr 2014
Brand Development ManagerSauces DACH• Full responsibility for the existing binder portfolio and lead of sauces innovation and renovation projects in DACH• Lead of innovation and renovation projects for binders globally• Development, execution and tracking of ATL & BTL communications, field force trainings and coordination of agency network• Development of strategic roadmap for binders in Europe, including roll-outs, brand migrations and sourcing unit transfers
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Unilever Future Leaders Programme (Marketing)
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Nov 2010 - Oct 2012
Customer Marketing Home & Personal Care• Full responsibility for all in-store promotions and POS materials for the brands Sun, Cif & Coral in Switzerland• Development, adaption and execution of all campaigns and promotions for the brand Sun in SwitzerlandBrand Development Savoury Western Europe (Hamburg)• Marketing mix development for launching Knorr meal makers into UK • Development of strategic roadmaps for Knorr meal makers and soups in Western EuropeBrand Building Oral Care DACH• Development, adaption and execution of integrated 360° campaigns for the brands Signal & Mentadent in DACH• Full responsibility for all BTL and digital marketing activities, including fairs, samplings, direct-mailings, website, online marketing and social-media
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Consultant
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Oct 2009 - Sep 2010
• Development of all online assets and cross-media campaigns for the client SBB’s (swiss train company) youth segment
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Marketing and Promotions Coordinator
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2008 - 2009
• Full responsibility for all PR activities for all signed bands
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Education
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2008 - 2010
Universität Zürich
Master of Arts (MA), Economics & Business Administration (Marketing & Leadership) -
2004 - 2007
Universität Zürich
Bachelor of Arts (BA), Economics & Business Administration
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