Head of Innovation

• May 2023 - Present

Recwired is a pioneering community and business solutions provider for recruitment founders. We’re on a mission to help recruitment companies improve their business through the best solutions on the market. - Integrating state-of-the-art AI and automation tools, such as ChatGPT, to enhance communication, engagement, and productivity within the Recwired community. Allowing recruitment founders to get one step closer to auto-pilot while filling more jobs & winning more business. - Providing strategic advice to recruitment founders, leveraging ecommerce, marketing, lead gen & operational expertise to identify opportunities for growth and improvement in ROI & Revenue. - Working with a dedicated team of experts to surface the most innovative business solutions that address the distinct requirements of each member within the community. - Establishing strong relationships with recruitment founders, industry partners, and technology providers, to keep our community up to date on the latest trends and opportunities in the recruitment landscape. - Continuously evaluating our suite of services to ensure that we remain at the forefront of the industry, delivering the most effective and up-to-date solutions for our members. Show less

Innovation Consultant

• Oct 2021 - Present

The Doherty Group is dedicated to helping recruiters, entrepreneurs, and business owners level up their businesses and build effective remote teams. They are passionate recruiters focused on connecting talented individuals with the best opportunities across the globe. Committed to accelerating careers & empowering professionals across industries, verticals and geographies. - Integrated cutting-edge automation technologies, including ChatGPT, to enhance communication, engagement, and decision-making throughout the recruitment lifecycle. - Developed comprehensive Content & SEO strategies driving targeted traffic to lead magnet pages and job listings. - Implemented marketing analytics tools to track and measure the performance of SEO, digital marketing, and lead generation efforts, allowing for data-informed optimizations and strategic improvements. - Collaborating with a team of experienced professionals to identify new opportunities and implement out-of-the-box solutions that exceed client & candidate expectations - Designed and executed full-funnel digital ad campaigns, leveraging precise targeting and compelling creatives to drive awareness, engagement, and conversions. Show less

Non Executive Director

• Jan 2018 - Present

Advisory role with specialist recruitment company Niche SSP helping to deliver a niche recruitment offer operating within the multi-billion dollar construction industry of east coast US. - Branding: Guided the development and refinement of the company's brand identity to effectively communicate its value prop and resonate with the target audience. - Content Marketing & SEO: Provided strategic direction on content creation and optimization to improve search engine rankings, increase organic traffic, and drive candidate & client engagement. - Lead Generation: Advised on the implementation of effective lead generation tactics, including creating compelling landing pages, opt-in forms, and lead nurturing strategies. - Paid Ads: Assisted in the planning and execution of targeted paid advertising campaigns on platforms such as Google Ads and LinkedIn to reach and engage professionals within the industry. - Automation: Recommended the integration of cutting-edge automation tools to streamline processes, enhance communication, and improve overall efficiency across the recruitment lifecycle. - Partnerships: Counseled on the establishment and nurturing of strategic partnerships with industry stakeholders. Show less

CTO

• Jun 2018 - Apr 2023

Ecommerce Consultant

• Jan 2017 - Oct 2017

Website Product Owner | Freelance Consultant

• May 2016 - Mar 2017

Agile Transformation | Digital Product Management | Digital Analytics | Business Analysis Agile Transformation | Digital Product Management | Digital Analytics | Business Analysis

Ecommerce Executive

• Jul 2014 - May 2016

Key achievements:Significant YOY increaseTeam size grew from 2 to 8 Product offering grew from 500 to 3000+A diverse & progressive role that has allowed me to: - Manage site development with in house & 3rd party developers (Prince 2 / Agile / Scrum)- Work with marketing depts as SME to implement & integrate Microsoft Dynamics CRM + Magento + Dotmailer. - Implement a tagging strategy utilising Google Tag Manager & develop a suite of Google Analytics reports while working daily to provide insights that will identify issues, improve KPIs, inform strategic planning & ongoing development.- Introduce an in store digital receipts program for increased customer retention / data acquisition.- Manage implementation of in store kiosks (Magento) in bricks & mortar stores to allow customers to shop personalised online content. Worked closely with in house infrastructure team to roll out PCI compliant network and technical production dept. for fabrication of the interactive screens. - Work closely with fulfilment / operations to allow customer insight to deliver improved UI / UX / checkout / returns / refund functionality and inform operational cost based KPIs / metrics.- Bring on board external PPC agency leading to increased revenue + conversion.- Plan promotions, manage copywriters and product photographer. Show less

Ecommerce Assistant Manager (Freelance Consultant - Target Recruitment)

• Oct 2013 - Jun 2014

Key Achievements:- Implementation of Magento enterprise alongside 3rd party development agency.- Implement and manage the commercial social media presence.- Design and build emails & rollout successful email marketing campaigns.- Drafting the Museum’s copywriting guidelines for the online shop, producing 200 sample pieces of content before continuing to manage in-house copywriters who went on to produce 1500+ pages of content. Econsultancy wrote: The Natural History Museum - a lesson in online copywriting: https://econsultancy.com/blog/65131-the-natural-history-museum-online-a-lesson-in-copywriting/ Show less

Ecommerce Assistant (Freelance Consultant - Target Recruitment)

• Aug 2011 - Sep 2013

- Copywriting with SEO in mind, using Google Adwords Keywords Planner to align product copy with PPC as well as improve organic search visibility.- Improve CMS product management & merchandising - stock management / product creation / - online photography optimisation / refund functionality.- Google analytics & sales reporting.- Customer correspondence and order fulfilment.- Carried out internal fulfilment warehouse space allocation project.- Provided management cover.

E-commerce consultant, Project Manager

• Jun 2010 - Jul 2011

Design and implementation of an end to end ecommerce solution within the agricultural sector for the online sale of RFID electronic identification and stock management systems. Following the launch, as a marketing analyst with SEO, web analytics and online marketing and affiliate marketing experience I laid out a best practice road map for future web analytics, affiliate marketing, SEO, PPC as well as social and ad-hoc online marketing. Provided consultancy on fulfilment best practices, courier integration, returns, RMA, Department of Agriculture API standards, data retention and reporting requirements. Show less