Dominick Frasso
Director, Professional Services and Strategy (ABM + SEM + Display + Content + Market Strategy) at Beech Street Digital- Claim this Profile
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Bio
Rachel Ready
I had the pleasure of working with Dominick for several years, in various capacities in a fast-paced agency environment. In those years, I saw Dominick excel in key job areas -- Paid Media, Digital Strategy and Conversion Rate Optimization -- but I also saw him grow in areas beyond the core scope of his role, such as leadership and account management. Dominick always expressed a desire to grow with his clients and the company, and continually asked for feedback and ways to improve. He was always well-spoken and confident when presenting to clients and maintained strong relationships. He was able to create and execute sophisticated marketing campaigns that resulted in meeting and exceeding client goals. Dominick is someone I would recommend for anyone looking for a full-funnel digital marketer - he knows both the technical and operational side of the house, as well as having the creative and customer-focused mindset needed to create and implement successful marketing programs.
David Dubov
Dominick is a genuine and straightforward manager with a deep understanding of advertising platforms, creating media plans, presentations, and coordinating complex projects. He is one of the go to people who can bring things together and implement in fast paced environments.
Rachel Ready
I had the pleasure of working with Dominick for several years, in various capacities in a fast-paced agency environment. In those years, I saw Dominick excel in key job areas -- Paid Media, Digital Strategy and Conversion Rate Optimization -- but I also saw him grow in areas beyond the core scope of his role, such as leadership and account management. Dominick always expressed a desire to grow with his clients and the company, and continually asked for feedback and ways to improve. He was always well-spoken and confident when presenting to clients and maintained strong relationships. He was able to create and execute sophisticated marketing campaigns that resulted in meeting and exceeding client goals. Dominick is someone I would recommend for anyone looking for a full-funnel digital marketer - he knows both the technical and operational side of the house, as well as having the creative and customer-focused mindset needed to create and implement successful marketing programs.
David Dubov
Dominick is a genuine and straightforward manager with a deep understanding of advertising platforms, creating media plans, presentations, and coordinating complex projects. He is one of the go to people who can bring things together and implement in fast paced environments.
Rachel Ready
I had the pleasure of working with Dominick for several years, in various capacities in a fast-paced agency environment. In those years, I saw Dominick excel in key job areas -- Paid Media, Digital Strategy and Conversion Rate Optimization -- but I also saw him grow in areas beyond the core scope of his role, such as leadership and account management. Dominick always expressed a desire to grow with his clients and the company, and continually asked for feedback and ways to improve. He was always well-spoken and confident when presenting to clients and maintained strong relationships. He was able to create and execute sophisticated marketing campaigns that resulted in meeting and exceeding client goals. Dominick is someone I would recommend for anyone looking for a full-funnel digital marketer - he knows both the technical and operational side of the house, as well as having the creative and customer-focused mindset needed to create and implement successful marketing programs.
David Dubov
Dominick is a genuine and straightforward manager with a deep understanding of advertising platforms, creating media plans, presentations, and coordinating complex projects. He is one of the go to people who can bring things together and implement in fast paced environments.
Rachel Ready
I had the pleasure of working with Dominick for several years, in various capacities in a fast-paced agency environment. In those years, I saw Dominick excel in key job areas -- Paid Media, Digital Strategy and Conversion Rate Optimization -- but I also saw him grow in areas beyond the core scope of his role, such as leadership and account management. Dominick always expressed a desire to grow with his clients and the company, and continually asked for feedback and ways to improve. He was always well-spoken and confident when presenting to clients and maintained strong relationships. He was able to create and execute sophisticated marketing campaigns that resulted in meeting and exceeding client goals. Dominick is someone I would recommend for anyone looking for a full-funnel digital marketer - he knows both the technical and operational side of the house, as well as having the creative and customer-focused mindset needed to create and implement successful marketing programs.
David Dubov
Dominick is a genuine and straightforward manager with a deep understanding of advertising platforms, creating media plans, presentations, and coordinating complex projects. He is one of the go to people who can bring things together and implement in fast paced environments.
Credentials
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Hubspot Marketing Software Certification
HubSpotJan, 2017- Nov, 2024 -
Google Analytics
GoogleOct, 2016- Nov, 2024 -
Google Adwords Fundamentals
GoogleFeb, 2016- Nov, 2024 -
Google Adwords Advanced Search Certification
GoogleJan, 2016- Nov, 2024 -
Inbound Certification
HubSpotMay, 2015- Nov, 2024 -
Digital Marketing Essentials
Online Marketing InstituteFeb, 2014- Nov, 2024
Experience
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Beech Street Digital
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United States
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Marketing Services
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1 - 100 Employee
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Director, Professional Services and Strategy (ABM + SEM + Display + Content + Market Strategy)
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Dec 2018 - Present
Head of agency delivery and execution arm as well as data driven strategic direction/management. Lead Strategist on key client accounts and tactical execution of sophisticated digital marketing programs and campaigns for a variety of enterprise level clients. Responsible for industry & market research to establish a foundation for marketing strategy and campaign ideation as well as implementation and execution of online marketing programs across a variety of channels, including SEO, PPC, CRO, Display Advertising, Web Analytics and Social Media. Execute and ensure lead tracking and lead reporting through Google Adwords, Bing Ads, Facebook, LinkedIn, Google Analytics and Salesforce.com. Develop strategy, manage and execute inbound and content tactics, both on and off page. Senior level client facing interaction and relationship building. Show less
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Founder & Director, Digital Strategy & Demand Gen (ABM + SEM + Display + Strategy + Analytics)
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Mar 2019 - Present
Independent consultancy focused on driving bottom line results for clients. Focused on strategic guidance and expert tactical execution of digital marketing programs leaning on vast experience from agency side, brand, start up and enterprise roles. Independent consultancy focused on driving bottom line results for clients. Focused on strategic guidance and expert tactical execution of digital marketing programs leaning on vast experience from agency side, brand, start up and enterprise roles.
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Thermo Fisher Scientific
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United States
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Biotechnology Research
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700 & Above Employee
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Corporate Digital Marketing, Global Digital Acquisition Lead (Strategy + Media + Analytics)
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Mar 2018 - Dec 2018
Thermo Fisher Scientific Inc. is the world leader in serving science, with revenues of more than $20 billion and approximately 70,000 employees globally. In my role as Corporate Digital Marketing, Digital Aquisition Lead, I lead, manage and develop the strategy, enablement and onboarding of sophisitcated global Display & Programmatic Advertising including Paid Social. I also serve as a consultant on Corporate Paid Search and Media initiatives as well as Audience Management. Thermo Fisher Scientific Inc. is the world leader in serving science, with revenues of more than $20 billion and approximately 70,000 employees globally. In my role as Corporate Digital Marketing, Digital Aquisition Lead, I lead, manage and develop the strategy, enablement and onboarding of sophisitcated global Display & Programmatic Advertising including Paid Social. I also serve as a consultant on Corporate Paid Search and Media initiatives as well as Audience Management.
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Cordial
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United States
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Marketing Services
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100 - 200 Employee
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Director, Digital & Demand Generation (SEM + Display + Content + Market Strategy + Analytics)
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2017 - 2018
Cordial is a venture backed SaaS marketing communications platform that enables brands to have personalized conversations with their customers throughout the digital journey. As Director of Digital & Deman Generation, core responsibilities are to build & scale the digital and demand generation foundation. This includes Organic, Social, Paid Media (Paid Social, Display, SEM, CPL) in order to drive qualified lead pipeline for sales. Responsible for lead nurture strategy and marketing/sales integration process to drive results. Show less
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BOL Agency
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United States
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Marketing Services
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1 - 100 Employee
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Senior Digital Marketing Strategist (SEM + Display + Content + Market Strategy + Analytics)
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2013 - 2017
BusinessOnline is a performance driven Digital Marketing Agency. I currently serve as part of the Agency's Leadership Team. Responsible for data driven strategic direction/management and tactical execution of sophisticated digital marketing programs and campaigns for a variety of enterprise level clients. Responsible for industry & market research to establish a foundation for marketing strategy and campaign ideation as well as implementation and execution of online marketing programs across a variety of channels, including SEO, PPC, CRO, Display Advertising, Web Analytics and Social Media. Execute and ensure lead tracking and lead reporting through Google Adwords, Bing Ads, Facebook, LinkedIn, Google Analytics and Salesforce.com. Develop strategy, manage and execute inbound and content tactics, both on and off page. Senior level client facing interaction and relationship building. Heavy focus on Saas, MarTech, Manufacturing & Home Improvement industries. Show less
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Vistage Worldwide, Inc.
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United States
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Professional Training and Coaching
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700 & Above Employee
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Online Marketing Manager / SEM Manager (SEO + PPC + Web Strategy + Analytics + Lead Generation)
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Aug 2012 - Feb 2013
Direct all aspects of Vistage's Online Marketing presence through SEM/PPC across multiple channels, display advertising, SEO and Conversion Rate Optimization (CRO). Responsible for strategic web development to increase lead generation efforts for the Vistage.com domain as well as regional websites and partner websites. Manage the Social Media team ensuring brand awareness, engagement and lead acquisition goals are exceeded. Develop strategy, manage and execute SEO responsibilities, both on and off page. Responsible for Affiliate Marketing programs as an additional lead generation source. Ensure lead tracking and lead reporting through Google Adwords, Bing Ads, Facebook, LinkedIn, Google Analytics and Salesforce.com. Lead, develop and continue to grow a high performing team of online marketing professionals. Show less
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SEO | SEM Specialist (SEO + Link Building + PPC + Web Analytics)
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Mar 2011 - Aug 2012
Responsible for the daily overall management and success of all Search Engine Optimization, Link Building and multiple product Pay Per Click campaigns for lead generation as well as E-commerce efforts. Execution of keyword research, campaign strategy set-up, spend allocation, management, data analysis, Ad reporting and ongoing campaign optimization. Responsible for both PPC Ad and SEO Copy. Analyzed current website optimization trends and implemented best practices for organic search rankings. Responsible for Landing Page creation and conversion rate optimization. Conducted ongoing A/B and Multivariate optimization testing for lead generation and landing page creation. Show less
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Navy Federal Credit Union
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United States
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Financial Services
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700 & Above Employee
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Marketing Analyst (Email Marketing + PPC + Web Analytics + Data Analysis + Direct Marketing)
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Jun 2007 - Sep 2010
Member expert and Marketing Analyst for the $650M international credit union. Managed $2 million dollar MCIF and Marketing Program. Integrated online marketing programs to accommodate an overall change in brand and business strategy. Provided c-level executive studies and analyses of member, market and product behaviour and trends. Lowered overall membership age ten years (53 to 43 years old) in less than two years. Increased checking account growth 13%, membership growth increased 6% and credit card portfolio increased 20%. Show less
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Engineering Assistant (Brand Management + Marketing Communication + Account Management)
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Jan 2006 - Mar 2007
Project Assistant for $3 million Civil Engineering Firm. Responsible for Brand Awareness and Marketing Communication. Responsible for Account Management. Directed the everyday operations of paraprofessional staff and developed project tracking tools. Assisted in the preparation of plans and specifications. Conducted record map research and site surveys. Project Assistant for $3 million Civil Engineering Firm. Responsible for Brand Awareness and Marketing Communication. Responsible for Account Management. Directed the everyday operations of paraprofessional staff and developed project tracking tools. Assisted in the preparation of plans and specifications. Conducted record map research and site surveys.
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Vistage Worldwide, Inc.
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United States
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Professional Training and Coaching
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700 & Above Employee
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Territory Analyst (Email Marketing + Direct Mail Marketing + Data Analysis + CRM)
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Nov 2004 - Jan 2006
Progression from Marketing Assistant to a Direct Marketing and Analyst role for the executive coaching firm with over 14,500 members worldwide. Worked directly with c-level executives on a national level to plan, create and coordinate direct mail and email strategy with a specific event attendance call to action. Recommended and targeted prospect segments to achieve maximum response rate and ROI for over 400 direct marketing campaigns. Worked with internal and external sales staff to push attendance to executive only marketing events. Responsible for CRM SQL modification for data mining. Show less
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Marketing Assistant (Event Marketing + Direct Mail + Collateral Management + CRM)
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Aug 2003 - Nov 2004
Assisted in all areas of event marketing for Vistage, Inc. Responsible for collateral management, inventory, production and preparation. Responsible for event RSVP processing and confirmation. Execution of CRM marketing mailing and activities and process improvement. Preparation for analysis and segmentation of the Vistage, Inc. CEO Confidence Index, a national CEO Survey.
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Marine Corps Recruiting
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Armed Forces
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700 & Above Employee
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Administration & Public Affairs- United States Marine Corps
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Sep 1997 - Sep 2001
Corporal in the United States Marine Corps. Administrative Clerk and Rifleman. Responsible for maintaining and managing community relationships. Member of the General’s Color Guard at Marine Corps Recruit Depot, San Diego. Presented the colors at various high profile events throughout San Diego County. Corporal in the United States Marine Corps. Administrative Clerk and Rifleman. Responsible for maintaining and managing community relationships. Member of the General’s Color Guard at Marine Corps Recruit Depot, San Diego. Presented the colors at various high profile events throughout San Diego County.
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Education
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2006 - 2007
Platt College
Multimedia Design -
2001 - 2003
Mesa College
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1997 - 2001
United States Marine Corps
Corporal (E4)
