Experience

Wildlives Medialab
• United States
• Advertising Services
• 1 - 100 Employee
• Director of Digital Advertising

  • Feb 2023 - Present


SD Wheel

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Sep 2020 - Mar 2022

  • Oversee Digital Advertising spend for 9+ unique brands o Developed daily metric reporting standards, rolling up to and enterprise measurement o Standardized reporting up to CMO on a $10M+ annual budget and results o Created brand-level business data reporting systems o Data-driven results on advertising spend for $25+ ROAS YOY • Develop and implement Digital Advertising campaigns to increase brand awareness, website traffic and sales o Managed project staff, timelines and… Show more • Oversee Digital Advertising spend for 9+ unique brands o Developed daily metric reporting standards, rolling up to and enterprise measurement o Standardized reporting up to CMO on a $10M+ annual budget and results o Created brand-level business data reporting systems o Data-driven results on advertising spend for $25+ ROAS YOY • Develop and implement Digital Advertising campaigns to increase brand awareness, website traffic and sales o Managed project staff, timelines and budgets • Build, lead and manage a team of Digital Marketing Managers o Meet with marketing and design teams to define advertising strategies and requirements o Host weekly individual and team development meetings o Establish development paths and 90-day SMART goals for performance reviews • Facilitate daily strategy meetings ensuring alignment and performance on marketing efforts • Implement Lean Management and standard of work, supporting visual management tools • Guide Email and SMS Marketing efforts for 9+ unique brands • Guide social media strategy ensuring alignment with brand standards • Work with content team to create Brand Standard toolkit for use across multiple divisions o Brand Books o Brand Guidelines o Brand Voice Charts • Developed a customer data-driven marketing funnel across Advertising, Social Media, Email, SMS and Communications divisions (blogs) • Create advertising campaigns that tell a story to the customer, establishing a connection to drive home the campaign message • Communicate on a regular basis with all relevant stakeholders including sales & marketing teams and web department, to ensure all digital efforts are effectively synchronized • Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI • Drive CRM and lead-generation strategies in collaboration with the Sales, Marketing and Communications divisions

• Marketing Manager

  • Sep 2019 - Aug 2020

  • Mentor and develop new leaders o Develop training standards and daily and weekly standard of work for marketing strategists • Manage monthly and weekly advertising performance for 8+ brands o Provide strategic direction on necessary pivots driving ROI positive results o Data-driven budget allocation within advertising accounts • Manage marketing campaigns from concept to execution and implementation o Standardized evaluation of success through business… Show more • Mentor and develop new leaders o Develop training standards and daily and weekly standard of work for marketing strategists • Manage monthly and weekly advertising performance for 8+ brands o Provide strategic direction on necessary pivots driving ROI positive results o Data-driven budget allocation within advertising accounts • Manage marketing campaigns from concept to execution and implementation o Standardized evaluation of success through business post-mortems o Facilitate resource allocation for projects, driving efficient and effective results o Develop daily roll-up of KPI metrics from leadership team to assess results • Developed a customer data-driven marketing funnel across Advertising and Social Media • Host lead-level daily strategic huddles, ensuring business KPI’s are being met • Collaborate with peer marketing managers to align campaign resources, ensure project timelines are met, and results are meeting ROI expectations • Collaborate with finance team to set and stay within budget • Manage the vendor marketing co-op efforts of $100k/month in addition to the core advertising budget • Created the Customer Journey flow-map across 8 e-commerce brands • Collaborate with the content division for video and graphic content creation to support campaigns • Continuous research to stay current with emerging opportunities in the digital marketing landscape

• Digital Advertising Lead

  • Sep 2018 - Aug 2019

  • Educate team on proper tactics and ensure standards are followed • Fully understand and follow through “Root Cause” as well as PPS (performance, problems, solutions) to solve issue situations and failing processes for all accounts • Ensure team PPS’s are clear, concise, and accurate • Lead the progress of campaign support and its success metrics to ensure the outlines remain on track • Lead weekly campaign strategy review • Lead visual management tools and continuously monitor… Show more • Educate team on proper tactics and ensure standards are followed • Fully understand and follow through “Root Cause” as well as PPS (performance, problems, solutions) to solve issue situations and failing processes for all accounts • Ensure team PPS’s are clear, concise, and accurate • Lead the progress of campaign support and its success metrics to ensure the outlines remain on track • Lead weekly campaign strategy review • Lead visual management tools and continuously monitor ROI, growth and accuracy • Lead the Enthusiast Enterprises Facebook and Google advertising initiatives • Monitor teams efficiencies weekly • Work with the divisional graphic design and media teams to ensure all ad accounts are linear with company brand standards • Lead team development and leveling up to build a strong, cohesive team of problem solvers • Take on additional responsibilities assigned by Manager • Lead a dynamic budget spend to align with market trends, anticipated sales, and potential sale opportunities.



Enthusiast Enterprises, Inc.

• United States
• Automotive
• 1 - 100 Employee

• Marketing Director

  • Sep 2020 - Mar 2022

  • Oversee Digital Advertising spend for 9+ unique brands o Developed daily metric reporting standards, rolling up to and enterprise measurement o Standardized reporting up to CMO on a $10M+ annual budget and results o Created brand-level business data reporting systems o Data-driven results on advertising spend for $25+ ROAS YOY • Develop and implement Digital Advertising campaigns to increase brand awareness, website traffic and sales o Managed project staff, timelines and… Show more • Oversee Digital Advertising spend for 9+ unique brands o Developed daily metric reporting standards, rolling up to and enterprise measurement o Standardized reporting up to CMO on a $10M+ annual budget and results o Created brand-level business data reporting systems o Data-driven results on advertising spend for $25+ ROAS YOY • Develop and implement Digital Advertising campaigns to increase brand awareness, website traffic and sales o Managed project staff, timelines and budgets • Build, lead and manage a team of Digital Marketing Managers o Meet with marketing and design teams to define advertising strategies and requirements o Host weekly individual and team development meetings o Establish development paths and 90-day SMART goals for performance reviews • Facilitate daily strategy meetings ensuring alignment and performance on marketing efforts • Implement Lean Management and standard of work, supporting visual management tools • Guide Email and SMS Marketing efforts for 9+ unique brands • Guide social media strategy ensuring alignment with brand standards • Work with content team to create Brand Standard toolkit for use across multiple divisions o Brand Books o Brand Guidelines o Brand Voice Charts • Developed a customer data-driven marketing funnel across Advertising, Social Media, Email, SMS and Communications divisions (blogs) • Create advertising campaigns that tell a story to the customer, establishing a connection to drive home the campaign message • Communicate on a regular basis with all relevant stakeholders including sales & marketing teams and web department, to ensure all digital efforts are effectively synchronized • Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI • Drive CRM and lead-generation strategies in collaboration with the Sales, Marketing and Communications divisions Show less • Oversee Digital Advertising spend for 9+ unique brands o Developed daily metric reporting standards, rolling up to and enterprise measurement o Standardized reporting up to CMO on a $10M+ annual budget and results o Created brand-level business data reporting systems o Data-driven results on advertising spend for $25+ ROAS YOY • Develop and implement Digital Advertising campaigns to increase brand awareness, website traffic and sales o Managed project staff, timelines and… Show more • Oversee Digital Advertising spend for 9+ unique brands o Developed daily metric reporting standards, rolling up to and enterprise measurement o Standardized reporting up to CMO on a $10M+ annual budget and results o Created brand-level business data reporting systems o Data-driven results on advertising spend for $25+ ROAS YOY • Develop and implement Digital Advertising campaigns to increase brand awareness, website traffic and sales o Managed project staff, timelines and budgets • Build, lead and manage a team of Digital Marketing Managers o Meet with marketing and design teams to define advertising strategies and requirements o Host weekly individual and team development meetings o Establish development paths and 90-day SMART goals for performance reviews • Facilitate daily strategy meetings ensuring alignment and performance on marketing efforts • Implement Lean Management and standard of work, supporting visual management tools • Guide Email and SMS Marketing efforts for 9+ unique brands • Guide social media strategy ensuring alignment with brand standards • Work with content team to create Brand Standard toolkit for use across multiple divisions o Brand Books o Brand Guidelines o Brand Voice Charts • Developed a customer data-driven marketing funnel across Advertising, Social Media, Email, SMS and Communications divisions (blogs) • Create advertising campaigns that tell a story to the customer, establishing a connection to drive home the campaign message • Communicate on a regular basis with all relevant stakeholders including sales & marketing teams and web department, to ensure all digital efforts are effectively synchronized • Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI • Drive CRM and lead-generation strategies in collaboration with the Sales, Marketing and Communications divisions Show less



Fitment Industries

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Online Marketing Analyst

  • Feb 2018 - Sep 2018

  • Manage two brand advertising accounts across social and search o Daily/weekly root-cause for underperformance o Provide daily/weekly recommendations for opportunities in the accounts to improve ROI o Collaborate with the content division to align creative used in ads with the brand standards • Lead the daily tactical improvements and pivots across social and search accounts • Support monthly marketing campaigns through paid advertising tactics • Follow daily standard of… Show more • Manage two brand advertising accounts across social and search o Daily/weekly root-cause for underperformance o Provide daily/weekly recommendations for opportunities in the accounts to improve ROI o Collaborate with the content division to align creative used in ads with the brand standards • Lead the daily tactical improvements and pivots across social and search accounts • Support monthly marketing campaigns through paid advertising tactics • Follow daily standard of work and provide feedback for improvement • Film and edit video content for social media accounts as well as advertising accounts • Report metrics for success to divisional leads for advertising and social accounts • Research new opportunities within the advertising landscape to continue driving $30+ ROAS on ad spend • Independently develop strategies collaborating with content divisions for promotions and new campaign generation Show less • Manage two brand advertising accounts across social and search o Daily/weekly root-cause for underperformance o Provide daily/weekly recommendations for opportunities in the accounts to improve ROI o Collaborate with the content division to align creative used in ads with the brand standards • Lead the daily tactical improvements and pivots across social and search accounts • Support monthly marketing campaigns through paid advertising tactics • Follow daily standard of… Show more • Manage two brand advertising accounts across social and search o Daily/weekly root-cause for underperformance o Provide daily/weekly recommendations for opportunities in the accounts to improve ROI o Collaborate with the content division to align creative used in ads with the brand standards • Lead the daily tactical improvements and pivots across social and search accounts • Support monthly marketing campaigns through paid advertising tactics • Follow daily standard of work and provide feedback for improvement • Film and edit video content for social media accounts as well as advertising accounts • Report metrics for success to divisional leads for advertising and social accounts • Research new opportunities within the advertising landscape to continue driving $30+ ROAS on ad spend • Independently develop strategies collaborating with content divisions for promotions and new campaign generation Show less