Experience

City Road Communications

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Director Of Communications

  • Jan 2018 - Present

  My position means I essentially drive day-to-day operations at City Road Communications.City Road Comms is a PR agency that specialises in using research, data and expertly crafted content to secure amazing media coverage for our clients.Within my role I am responsible for:• Developing PR and content strategies for a range of B2B and B2C clients, as well as overseeing the tactical execution of these plans• Presenting our strategies, work schedules and results to our clients' CEOs and decision-makers• Managing a team of account managers and communications executives, which includes handling the development of the agency's team members as well as the recruiting and training of new employees• Overseeing the delivery (and occasionally the writing) of content marketing services for clients, including reports, blogs, email campaigns and social media posts• Putting processes in place to ensure the agency runs efficiently• Measuring KPIs associated to the content produced, including Google Analytics, SEO and social media statistics• Helping the team to maintain relations with national and trade journalists, as well as building my own relationships with journalists and publications• Developing our new business strategy – namely, contacting, meeting with and pitching to prospective clients• Liaising with external agencies, freelance writers and designers, and an extended network of contacts to help execute tasks efficiently, and grow the business into new markets

• Head of Content

  • Sep 2016 - Dec 2017

  • Co-developing content strategies for a range of B2B and B2C clients in addition to the mapping of tactical execution plans, a quarter in advance • Presenting content strategies and work schedules to board-level clients • Overseeing the writing and delivery of monthly intellectual property for clients, including reports, blogs, HTML emails and social media posts• Putting processes in place for the writing, checking and delivery of all content within the agency• Measuring KPIs associated to the content produced, including Google Analytics, SEO and social media statistics• Writing major pieces of IP for our clients, such as quantitative research reports• Selling in press releases to national and trade journalists• Managing a team of account managers and communications executives to ensure all pieces of work are delivered faultlessly and on time• Pitching to new businesses and helping to drive the proposed content strategies• Liaising with external agencies, freelance writers and designers, and an extended network of contacts to help execute tasks efficiently, and grow the business into new markets• Driving the recruitment and training of new employees

• Content Manager

  • Jan 2016 - Sep 2016

  • Overseeing the writing and delivery of content for a range of B2B and B2C clients, including reports, blogs, HTML emails and social media posts• Putting processes in place for the writing, checking and delivery of all the content within the agency• Measuring KPIs associated to the content produced, including Google Analytics, SEO and social media statistics• Writing major pieces of IP for our clients, such as quantitative research reports• Selling in press releases to national and trade journalists• Managing a team of account managers and communications executives in their copywriting tasks• Helping in the recruitment and training of new employees



Newsvend Ltd

• United Kingdom
• Information Services
• 1 - 100 Employee

• News Editor

  • Feb 2014 - Dec 2015

  • Writing news articles, blogs, features and case studies for a range of B2B and B2C clients • Hiring, training and managing a team of writers • Proofing, copyediting and subediting writers’ articles • Working with new and existing clients to create and execute a content strategy • Delivering content to tight daily deadlines while meeting clients’ specific requirements and goals • Promoting content over social media platforms on behalf of the client • Measuring KPIs – including Google Analytics – and SEO • Uploading content through various content management systems • Building and launching new, content-rich websites



IMG

• United States
• Entertainment Providers
• 700 & Above Employee

• Editorial Assistant

  • Oct 2013 - Jan 2014

  • Contributing to the production company’s annual ‘Sports Catalogue’: a 310-page electronic and print publication that showcases all of the sports events and competitions that IMG owns the broadcasting rights to • Communicating with the senior heads of each different sport, who were spread around the world • Writing, proofing and fact-checking the entire document • Assisting in the design of catalogue (using InDesign) • Contributing to the production company’s annual ‘Sports Catalogue’: a 310-page electronic and print publication that showcases all of the sports events and competitions that IMG owns the broadcasting rights to • Communicating with the senior heads of each different sport, who were spread around the world • Writing, proofing and fact-checking the entire document • Assisting in the design of catalogue (using InDesign)



Chief Disruptor

• United Kingdom
• Professional Organizations
• 1 - 100 Employee

• Editor

  • Aug 2012 - Sep 2013

  • Sourcing, researching, writing and copy-editing content for several websites• Building a business model of how to monetise editorial products and services• Producing market research reports, from planning the content, style and subject matter through to its writing, design, print, distribution and promotion• Working with key stakeholders and sponsors of reports and case studies• Managing a small team of writers, designers and printers• Interviewing highly respected C-Level executives• Establishing and maintaining a network of contacts in the technology industry• Public speaking about the research and case studies the company had carried out

• Assistant Editor

  • Aug 2011 - Aug 2012

  • Sourcing, researching, writing and copy-editing content for several websites• Producing market research reports, from planning the content, style and subject matter through to its writing, design, print, distribution and promotion• Working with key stakeholders and sponsors of reports and case studies• Interviewing highly respected C-Level executives• Establishing and maintaining a network of contacts in the technology industry



Sport.co.uk / Media Corporation plc

• Writing and Editing

• Staff Writer

  • Mar 2011 - Apr 2011

  • Writing interesting and engaging news stories and features covering a range of sports • Interviewing famous sportspeople • Uploading content through the CMS • Proofing and editing other writers’ articles • Promoting content across social media • Writing interesting and engaging news stories and features covering a range of sports • Interviewing famous sportspeople • Uploading content through the CMS • Proofing and editing other writers’ articles • Promoting content across social media



True North Productions Ltd

• Media Production
• 1 - 100 Employee

• Researcher

  • Mar 2011 - Apr 2011

  • Researching potential topics to be included in the show Food Fighters (BBC One) – producing information packs to the programme’s producers • Sourcing locations, industry experts and interviewees to be featured in the show • Researching potential topics to be included in the show Food Fighters (BBC One) – producing information packs to the programme’s producers • Sourcing locations, industry experts and interviewees to be featured in the show



Yorkshire Evening Post

• Leeds, United Kingdom

• Sports Writer

  • Aug 2010 - Sep 2010

  • Sourcing and writing concise news stories to tight deadlines • Proofing and copyediting other people’s stories • Developing a network of local contacts • Sourcing and writing concise news stories to tight deadlines • Proofing and copyediting other people’s stories • Developing a network of local contacts



NCJ Media

• Newspaper Publishing
• 1 - 100 Employee

• Sports Writer

  • Mar 2010 - Apr 2010

  • Sourcing and writing concise news stories to tight deadlines • Proofing and copyediting other people’s stories • Developing a network of local contacts • Sourcing and writing concise news stories to tight deadlines • Proofing and copyediting other people’s stories • Developing a network of local contacts