Experience

Smart Cuts Video & Animation
• Creative Director & Producer

  • Aug 2021 - Present


World Intellectual Property Organization – WIPO

• Switzerland
• International Affairs
• 700 & Above Employee

• Marketing Specialist, Writer & Senior Digital Designer

  • Nov 2019 - May 2021

  In the new digital economy user-friendly, efficient online services are a must for global organisations to prosper and survive. My role at WIPO has enabled me to hone my collective design, writing and editorial skills in helping to launch a new fee paying service and platform called WIPO PROOF. The portal helps innovators and creators better protect their digital outputs and represents a significant step in expanding WIPO’s suite of services that meet the demands of the digital economy. In the first three months since its launch WIPO PROOF secured over 2000 users from across 114 countries, and generated over 1000 certifications. There has also been a huge interest in the service from across the world including opportunities to partner with WIPO. Show less



Vinpearl

• Vietnam
• Hospitality
• 500 - 600 Employee

• Consultant Creative Director & Copywriter

  • Jul 2018 - May 2019

  As a consultant Creative Director for Vinpearl hospitality, I oversaw the ‘Vinpearl Luxury brand’ as well as building and improving brand presence both on and offline, creating detailed brand guidelines and devising promotional initiatives to increase hotel occupancy. As one of just a handful of English language writers I ensured consistency and quality across the master brand, improving visual communication and editorial content for company wide corporate videos and all printed matter. Vinpearl is the largest hospitality group in Vietnam, promising extraordinary stays and incredible attractions and activities for leisure and business guests; with hotels and resorts, world-class golf courses as well as amusement, water and wildlife parks in amazing destinations across Vietnam. Show less



Goodman Fielder

• Australia
• Food and Beverage Manufacturing
• 700 & Above Employee

• Senior Design Director & Copywriter

  • Feb 2017 - Mar 2018

  An in-house design role working closely with six of Goodman Fielder’s key brands: Meadow Fresh, Meadow Lea, Olive Grove, Pampas, White Wings and Praise. Responsible for developing offline communication including in-store POS, sales tool collateral and booth design for trade show events. Work also involved the conception and writing of marketing communication material, the direction of key photoshoots for the ongoing development of visual equity and overseeing all printed and published material. An in-house design role working closely with six of Goodman Fielder’s key brands: Meadow Fresh, Meadow Lea, Olive Grove, Pampas, White Wings and Praise. Responsible for developing offline communication including in-store POS, sales tool collateral and booth design for trade show events. Work also involved the conception and writing of marketing communication material, the direction of key photoshoots for the ongoing development of visual equity and overseeing all printed and published material.



Lenovo

• China
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Digital Copywriter, Global Web Marketing & Development Team

  • Sep 2014 - Dec 2016

  As part of the global ‘Web Marketing & Development’ team my job is at the leading edge of product launches for Lenovo desktops, laptops, smartphones, and accessories. My day-to-day role entailed close coordination with key product managers to create content and build Lenovo.com using a Hybris web content management system. I leveraged copy and creative assistance to the social listening team on social media activity and digital campaigns. As part of the global ‘Web Marketing & Development’ team my job is at the leading edge of product launches for Lenovo desktops, laptops, smartphones, and accessories. My day-to-day role entailed close coordination with key product managers to create content and build Lenovo.com using a Hybris web content management system. I leveraged copy and creative assistance to the social listening team on social media activity and digital campaigns.



POSSIBLE

• Australia
• Strategic Management Services
• 1 - 100 Employee

• Creative Director

  • Jul 2013 - May 2014

  Co-managed a 32 person creative team in high-end digital marketing projects, web and mobile application design. Responsibilities involved creative and strategic thinking, copywriting, editing, art direction, and recruitment and resourcing. Clients: SAP, Langham Hotels, Brocade, Dow Corning and Audi. Co-managed a 32 person creative team in high-end digital marketing projects, web and mobile application design. Responsibilities involved creative and strategic thinking, copywriting, editing, art direction, and recruitment and resourcing. Clients: SAP, Langham Hotels, Brocade, Dow Corning and Audi.



Qube Studio

• United Kingdom
• Musicians
• 1 - 100 Employee

• Design Director

  • Jun 2012 - Jun 2013

  Co-managed an independent boutique, multi-disciplinary creative agency dedicated to creating brand identities for the hospitality industry. Work involved brand ideation, digital marketing, copywriting, editing and overseeing agency production. Clients: Resorts World Sentosa, Four Seasons Hotels & The Ascott Limited. Co-managed an independent boutique, multi-disciplinary creative agency dedicated to creating brand identities for the hospitality industry. Work involved brand ideation, digital marketing, copywriting, editing and overseeing agency production. Clients: Resorts World Sentosa, Four Seasons Hotels & The Ascott Limited.



BPG Group

• United Arab Emirates
• Advertising Services
• 100 - 200 Employee

• Creative Director

  • Nov 2009 - Feb 2011

  Responsible for leading, motivating and inspiring a team of five designers and art directors in visual communication that touched traditional print, brand building and digital media. Clients: Abu Dhabi Department of Transport (DoT), Abu Dhabi Health Authority (HAAD) and Bell Pottinger USA. Responsible for leading, motivating and inspiring a team of five designers and art directors in visual communication that touched traditional print, brand building and digital media. Clients: Abu Dhabi Department of Transport (DoT), Abu Dhabi Health Authority (HAAD) and Bell Pottinger USA.



Expression Marketing & Integrated Communications

• Creative Director

  • Oct 2006 - Dec 2008

  Managed the creative department of a fully integrated boutique creative hotshop working closely with the managing partners to actively build business and explore new markets. Clients: Hilton Hotels, Lloyds Bank, EFG Hermes, Mastercard. Managed the creative department of a fully integrated boutique creative hotshop working closely with the managing partners to actively build business and explore new markets. Clients: Hilton Hotels, Lloyds Bank, EFG Hermes, Mastercard.

• Creative Director

  • Feb 2004 - Aug 2006

  Responsibilities involved managing a medium sized creative team on fully integrated communication projects from press, to brand building and digital solutions. Clients: Bahrain Financial Harbour, Dubai Bone & Joint Centre, Jumeirah Hotels Group Responsibilities involved managing a medium sized creative team on fully integrated communication projects from press, to brand building and digital solutions. Clients: Bahrain Financial Harbour, Dubai Bone & Joint Centre, Jumeirah Hotels Group



Wunderman

• Advertising Services
• 700 & Above Employee

• Creative Director

  • Jun 2003 - Dec 2003

  Responsibilities involved managing a medium sized creative team in direct mail, brand building and digital engagement projects. Clients: Emaar, Air Arabia, Citibank, Dubai Chamber of Commerce and Industry. Responsibilities involved managing a medium sized creative team in direct mail, brand building and digital engagement projects. Clients: Emaar, Air Arabia, Citibank, Dubai Chamber of Commerce and Industry.



marchFIRST (Formerly b-i)

• Creative Director

  • Jun 2000 - May 2003

  Responsibilities involved managing a team of medium to senior designers on interactive and web site design and classic branding and corporate identity systems. Clients: UEFA, Allianz Hedge Fund, Partners, Pictet Private Bank, Crédit Lyonnais and Alitalia. Responsibilities involved managing a team of medium to senior designers on interactive and web site design and classic branding and corporate identity systems. Clients: UEFA, Allianz Hedge Fund, Partners, Pictet Private Bank, Crédit Lyonnais and Alitalia.



Y&R

• Belgium
• Photography

• Art Director

  • Mar 1997 - May 2000

  Responsibilities involved the conception, design and direction of European and worldwide advertising campaigns and marketing communications material for multinational companies. Clients: Adobe, Caterpillar, Citibank, DuPont, ICO Global Communications and The World Food Programme. Responsibilities involved the conception, design and direction of European and worldwide advertising campaigns and marketing communications material for multinational companies. Clients: Adobe, Caterpillar, Citibank, DuPont, ICO Global Communications and The World Food Programme.