Digital Marketing Manager

• Mar 2023 - Present

Leading the digital marketing for MatOrtho. Responsible for digital plans, campaign development and execution. Leading the digital marketing for MatOrtho. Responsible for digital plans, campaign development and execution.

Senior Digital Marketing Manager

• Sep 2022 - Mar 2023

Responsible for the digital marketing of the entire Aventus Ecosystem. This role includes leading digital activities for Aventus Network, the enterprise-grade layer 2 blockchain for Polkadot and Ethereum and VereNFT, the next level NFT marketplace platform. Responsible for the digital marketing of the entire Aventus Ecosystem. This role includes leading digital activities for Aventus Network, the enterprise-grade layer 2 blockchain for Polkadot and Ethereum and VereNFT, the next level NFT marketplace platform.

Group Digital Marketing Manager

• Mar 2016 - Sep 2022

Digital marketing manager at Logicalis Group, a leading digital transformation enabler and Cloud Managed Services Provider. • Digital marketing - Developing and implementing Global digital marketing strategies, including the website, social media advertising, email marketing and SEO. • Website - Oversees the 16 global Logicalis websites, working with digital agencies to develop and improve the UI and UX. • Website migration – Undertaking my second website migration at Logicalis, Project managing to launch the 16 websites to cover the 26 local markets. • Brand management – Developing and launching a global branding portal for the 26 global marketing leads to access on brand assets and campaign materials. • Global SharePoint integration – Worked with the Global IT teams, execs and marketing to launch a global tool for internal collaboration, workflows and processes. • Events – Supported in the creation of the first Logicalis CIO summit event, an online global event held over three days for the European, Americas and APAC market • Campaigns - Owns the digital campaign cycle from development to launch, tracking and reporting ROI. Show less

Digital Account Manager

• Feb 2013 - Mar 2016

Responsible for the online digital presence for my accounts. The day to day consisted of aspects such as the website creation for Small to Medium Businesses (SMEs), including an initial consultation and research period, writing copy adhering to SEO best practices and paid ads to promote content. Key Responsibilities • Consultation - understanding clients specific golds before creating a roadmap. • Copywriting – creating engaging content for websites and marketing campaigns. • Paid Ads – Developing and implementing PCC campaigns. • SEO – Tracking and adding new keywords in order to improve organic search. • Analytics – Setting up KPI related goals and producing reports from Google analytics. • Project management – Working with my accounts on all aspects of digital end-to-end. • Design - using photoshop to create graphics for the website and campaigns. Show less

Operations

• Sep 2011 - Feb 2013

Account Manager

• Dec 2010 - Jul 2011

Market Research Executive

• Dec 2009 - Nov 2010