Experience

Josh Landscape Co.

• United States
• Design Services
• 1 - 100 Employee

• Marketing Director

  • Mar 2019 - Present

  Leading the planning and execution of marketing, video production, photography, and visual communications. Redesigned the company's website to an updated, responsive site for a better online experience. Responsible for building social media presence and brand image across Facebook and Instagram. Conceptualize and execute campaigns across the customer lifecycle, ensuring the alignment of communications and messaging across all traditional and non-traditional channels. Planning, organizing, creating, and executing marketing activities and programs to achieve strategic goals. Manage the brand integrity by getting everyone to adopt a consistent and compelling message, look, and feel.


Freelance Video Professional
• Media Production
• 700 & Above Employee
• Videographer and Editor

  • Aug 2018 - Present


Van Bortel Subaru

• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing Specialist - Videographer

  • Nov 2018 - Mar 2019

• Visual Communications and Videographer

  • Oct 2018 - Mar 2019

  Worked with the marketing director to develop and create marketing strategies and campaigns for Van Bortel Subaru. Tasked with promoting the opening of a new Van Bortel location and building upon an established brand. Produced, shot and edited video spots for the web, social and broadcast, including a local super bowl spot. Also designed outdoor and print campaigns.



Democrat and Chronicle - Part of the USA Today Network

• United States
• Advertising Services
• 100 - 200 Employee

• Video Production Specialist

  • Nov 2016 - Jun 2018

• Digital Account Manager

  • Jan 2015 - Feb 2017

  Responsible for managing digital and print advertising for Rochester auto accounts. Creator of custom monthly reports which include performance metrics and analytical insights. Back-end web development of various online projects. Experience with launching and managing digital marketing campaigns: SEO, PPC, email marketing, social media management, native advertising and pre-roll video. Conduct and apply market research with various marketing programs such as Kantar, LIFT, Polk Insights and MOAT. Gannett Talent Development Program (TDP) class of 2015



National Lacrosse League

• United States
• Spectator Sports
• 1 - 100 Employee

• Webcast Technician

  • Jan 2015 - Feb 2018

  Managed the live webstream of home Knighthawks games. Set up commercial content and tested stream quality before the game. Organized and uploaded NLL video content per commercial timing sheet from the league. Placed commercials and other NLL content into natural breaks and at halftime. Recorded live feed locally and uploaded the game to an FTP site. Managed the live webstream of home Knighthawks games. Set up commercial content and tested stream quality before the game. Organized and uploaded NLL video content per commercial timing sheet from the league. Placed commercials and other NLL content into natural breaks and at halftime. Recorded live feed locally and uploaded the game to an FTP site.



RIT Behind the Bricks

• Social Media Analyst

  • May 2014 - Aug 2014

  A student-centric group focused on promoting RIT and Rochester through social media and short articles. A student-centric group focused on promoting RIT and Rochester through social media and short articles.



Lake Beverage

• United States
• Wholesale
• 1 - 100 Employee

• Product Merchandiser

  • Sep 2012 - Apr 2014

  Managed Anheuser-Busch products across Rochester stores such as Wegmans and Walmart. Responsible for ensuring that products and signage were displayed correctly in store. Managed Anheuser-Busch products across Rochester stores such as Wegmans and Walmart. Responsible for ensuring that products and signage were displayed correctly in store.



Airquip Heating & Air Conditioning

• United States
• Consumer Services
• 1 - 100 Employee

• Marketing Research Intern

  • May 2013 - Jul 2013

  Assisted with the marketing, design of digital signage and lead generation for a local heating and cooling company. Assisted with the marketing, design of digital signage and lead generation for a local heating and cooling company.



Collegiate Entrepreneurs College Painting

• Branch Manager

  • Sep 2011 - Aug 2012

  Launched and managed a small painting business. Specialized in decks and exterior paint jobs in Fairport and Victor. Hired a small group of painters to assist with labor. Marketed myself and services via door to door selling, flyers and word of mouth. By far my most difficult and rewarding professional experience to date. Launched and managed a small painting business. Specialized in decks and exterior paint jobs in Fairport and Victor. Hired a small group of painters to assist with labor. Marketed myself and services via door to door selling, flyers and word of mouth. By far my most difficult and rewarding professional experience to date.