Dominic Quin
Group General Manager - Marketing & Customer Experience at Foodstuffs New Zealand- Claim this Profile
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Bio
Monique Pace
Dom has been the incredible General Manager of Foodstuffs' national marketing team during the time I have been across various roles from insights to customer experience. He is an incredible leader, always motivating the team to do our best, and challenging us to be the best individuals we can possibly be. He is inspirational, visionary and always brings the team along the journey clearly and confidently. I will be forever grateful for Dom's belief and trust in me, providing me with opportunities well out of my experience and comfort zone to grow and develop not only within my career, but also as an individual. He's not only a great leader, but he is a great person. He genuinely cares about his team, no matter who they are or what role they have within the business - he is interested in who I am as a person and really reinforces the importance of work-life balance. Our marketing team feels more like a family as we have so much trust in each other thanks to the incredible initiatives and care Dom has instilled. Foodstuffs is the first company I have worked for out of university, and I feel like I hit the jackpot with working for someone as amazing as Dom! He has taught me incredible structure and best practice disciplines which have made me incredibly passionate about leveraging insights to make the best experiences for our customers as possible. Thank you Dom!
Jason Dines
Dom was my manager during his time as Head of Digital Transformation at Fonterra. His passion for working with people to achieve the team goals was exceptional. His drive to make the team better and Fonterra better stood out. I am based in Melbourne and Dom ensured that I felt very much part of the Auckland based team always making sure I was involved in meetings and events. He strove to drive the new Ways of Working within Fonterra ensuring that the team was at the forefront of the new 1:1 meeting process. Dom shows great empathy to his team and individuals, always making it clear that a work life balance is key to a great functioning business. His passion and drive are key attributes off Dom and were key to the team delivering some excellent work in his time as manager of the team.
Monique Pace
Dom has been the incredible General Manager of Foodstuffs' national marketing team during the time I have been across various roles from insights to customer experience. He is an incredible leader, always motivating the team to do our best, and challenging us to be the best individuals we can possibly be. He is inspirational, visionary and always brings the team along the journey clearly and confidently. I will be forever grateful for Dom's belief and trust in me, providing me with opportunities well out of my experience and comfort zone to grow and develop not only within my career, but also as an individual. He's not only a great leader, but he is a great person. He genuinely cares about his team, no matter who they are or what role they have within the business - he is interested in who I am as a person and really reinforces the importance of work-life balance. Our marketing team feels more like a family as we have so much trust in each other thanks to the incredible initiatives and care Dom has instilled. Foodstuffs is the first company I have worked for out of university, and I feel like I hit the jackpot with working for someone as amazing as Dom! He has taught me incredible structure and best practice disciplines which have made me incredibly passionate about leveraging insights to make the best experiences for our customers as possible. Thank you Dom!
Jason Dines
Dom was my manager during his time as Head of Digital Transformation at Fonterra. His passion for working with people to achieve the team goals was exceptional. His drive to make the team better and Fonterra better stood out. I am based in Melbourne and Dom ensured that I felt very much part of the Auckland based team always making sure I was involved in meetings and events. He strove to drive the new Ways of Working within Fonterra ensuring that the team was at the forefront of the new 1:1 meeting process. Dom shows great empathy to his team and individuals, always making it clear that a work life balance is key to a great functioning business. His passion and drive are key attributes off Dom and were key to the team delivering some excellent work in his time as manager of the team.
Monique Pace
Dom has been the incredible General Manager of Foodstuffs' national marketing team during the time I have been across various roles from insights to customer experience. He is an incredible leader, always motivating the team to do our best, and challenging us to be the best individuals we can possibly be. He is inspirational, visionary and always brings the team along the journey clearly and confidently. I will be forever grateful for Dom's belief and trust in me, providing me with opportunities well out of my experience and comfort zone to grow and develop not only within my career, but also as an individual. He's not only a great leader, but he is a great person. He genuinely cares about his team, no matter who they are or what role they have within the business - he is interested in who I am as a person and really reinforces the importance of work-life balance. Our marketing team feels more like a family as we have so much trust in each other thanks to the incredible initiatives and care Dom has instilled. Foodstuffs is the first company I have worked for out of university, and I feel like I hit the jackpot with working for someone as amazing as Dom! He has taught me incredible structure and best practice disciplines which have made me incredibly passionate about leveraging insights to make the best experiences for our customers as possible. Thank you Dom!
Jason Dines
Dom was my manager during his time as Head of Digital Transformation at Fonterra. His passion for working with people to achieve the team goals was exceptional. His drive to make the team better and Fonterra better stood out. I am based in Melbourne and Dom ensured that I felt very much part of the Auckland based team always making sure I was involved in meetings and events. He strove to drive the new Ways of Working within Fonterra ensuring that the team was at the forefront of the new 1:1 meeting process. Dom shows great empathy to his team and individuals, always making it clear that a work life balance is key to a great functioning business. His passion and drive are key attributes off Dom and were key to the team delivering some excellent work in his time as manager of the team.
Monique Pace
Dom has been the incredible General Manager of Foodstuffs' national marketing team during the time I have been across various roles from insights to customer experience. He is an incredible leader, always motivating the team to do our best, and challenging us to be the best individuals we can possibly be. He is inspirational, visionary and always brings the team along the journey clearly and confidently. I will be forever grateful for Dom's belief and trust in me, providing me with opportunities well out of my experience and comfort zone to grow and develop not only within my career, but also as an individual. He's not only a great leader, but he is a great person. He genuinely cares about his team, no matter who they are or what role they have within the business - he is interested in who I am as a person and really reinforces the importance of work-life balance. Our marketing team feels more like a family as we have so much trust in each other thanks to the incredible initiatives and care Dom has instilled. Foodstuffs is the first company I have worked for out of university, and I feel like I hit the jackpot with working for someone as amazing as Dom! He has taught me incredible structure and best practice disciplines which have made me incredibly passionate about leveraging insights to make the best experiences for our customers as possible. Thank you Dom!
Jason Dines
Dom was my manager during his time as Head of Digital Transformation at Fonterra. His passion for working with people to achieve the team goals was exceptional. His drive to make the team better and Fonterra better stood out. I am based in Melbourne and Dom ensured that I felt very much part of the Auckland based team always making sure I was involved in meetings and events. He strove to drive the new Ways of Working within Fonterra ensuring that the team was at the forefront of the new 1:1 meeting process. Dom shows great empathy to his team and individuals, always making it clear that a work life balance is key to a great functioning business. His passion and drive are key attributes off Dom and were key to the team delivering some excellent work in his time as manager of the team.
Experience
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Foodstuffs New Zealand
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New Zealand
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Retail
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1 - 100 Employee
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Group General Manager - Marketing & Customer Experience
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Jun 2018 - Present
Foodstuffs (NZ) Ltd is the national federated headquarters of the Foodstuffs companies. It serves as a shared service function for both the Foodstuffs North Island and Foodstuffs South Island retailer owned co-operatives. Foodstuffs (NZ) Ltd operates independently with a seperate management team structure and board of directors. Key Responsibilities: Leadership of the marketing and communication functions for the jointly owned national brands of New World, PAK'nSAVE and Four Square. This includes delivery of brand equity and sales growth strategies, direct marketing, brand linked CRM and loyalty programs and customer experience initiatives. In addition, key accountabilities also include national public relations, corporate social responsibility, customer insights and intelligence and national payments.Achievements: The turnaround of the New World brand, achieved by deploying customer led strategies to strengthen its value proposition. Maintaining the positive growth momentum of PAK'nSAVE and strengthening its brand saliency across new audiences and communication channels. Successfully guiding the brand communications through the COVID crisis and lockdown period, especially through periods of intense public and media scrutiny. Resetting the New World brand direction with a new communications platform (in play) enabled by a creative agency RFP and new agency appointment. A shift to digital media excellence enabled by a media RFP where traditional media efficiencies have been invested into digital. A national business wide national CSR strategy for Foodstuffs.Team won marketing and innovation awards including: 2020 SMMA Australasia Best Use of Facebook/Customer Service - New World. 2020 Effie - PAK'nSAVE & FCB partnership. 2019 Grand Effie - PAK'nSAVE. 2019 Brad Axis -'Stickman'
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Loyalty NZ
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New Zealand
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Advertising Services
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100 - 200 Employee
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Board Member
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Jun 2018 - Jun 2020
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Fonterra
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New Zealand
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Food and Beverage Manufacturing
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700 & Above Employee
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Head of Digital Transformation
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Aug 2016 - Apr 2018
Key Responsibilities: Design and management of Fonterra’s group digital and data strategies, including execution and governance of core programs of work. Leadership of the digital innovation and optimisation functions including development of breakthrough MVPs and use cases. Leadership of the big data analytics function delivering intelligence and analytics capability across Fonterra.Achievements: Delivered 40+ cloud deployments across a single Fonterra customer experience digital ecosystem within 24 months. Established a central PMO to optimise the deployment and adoption of the Fonterra digital ecosystem (adoption rate 25% ahead of target). Board and C-Suite endorsement. Delivered best practice B2B and B2C digital commerce business models which achieved 10X revenue uplifts and a 10X increase in returns on marketing investment. Industrialised the use of the Fonterra Marketing Analytics Platform to over 3,500 users.Team won 2017 IDC Digital Transformation Award (ANZ).
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Director Global Marketing Services
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Oct 2013 - Aug 2016
Key Responsibilities: Leadership of the central customer insights and planning practice. Design and performance management of the global agency network. Creation and implementation of the Fonterra global marketing and innovation learning platform delivering best practice capabilities, processes and disciplines through online and tutorial based learning. Achievements: Reinvested savings from renegotiated terms and agency realignments (30% ahead of target) into strategic marketing programmes and new capabilities. These included brand identity resets for Fonterra’s 6 global brands, a unified needs based global consumer segmentation tool and leading edge insights frameworks. Introduced new capabilities including shopper marketing, digital commerce and CRM. Industrialised trade spend and advertising investment optimisation through econometric modelling.
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Director Marketing & Innovation
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Aug 2010 - Oct 2013
Key Responsibilities: Leadership of the marketing and innovation functions including strategic planning, talent development, staff performance and engagement, business relations, agency performances and core disciplines. Strategic review and reset of marketing and innovation functions. Invested in new capabilities to deliver the business strategy while accelerating the rate of innovation and effectiveness of marketing. Aligned and optimised the marketing and innovation synergies across New Zealand, Australia and Chile.Achievements: Delivered a whole of business consumer and customer led strategic plans leading to a turnaround in business performance. Accelerated the growth of revenue from innovation from 2% to 10%+ of net revenue. Reset the role of marketing and innovation from pure play brand management to product management, portfolio optimisation and insight led innovation.Team won marketing and innovation awards including: GOLD SIAL d’Or (2012), NZIFST (2012), CAANZ Effies.
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General Manager Marketing & Innovation
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Dec 2009 - Aug 2010
Key Responsibilities: Leadership of the marketing and innovation functions including strategic planning, talent development, staff performance and engagement, business relations, agency performances and core disciplines.Achievements: Turned around Tip Top business performance through successful brand repositioning, launch of breakthrough product innovations and consumer activation initiatives.Team won marketing and innovation awards including: CAANZ Effies, NZICMA.
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Tabcorp
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Entertainment Providers
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700 & Above Employee
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Divisional General Manager Customer Experience
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Aug 2006 - Oct 2009
Key Responsibilities: Leadership of the marketing and innovation functions including strategic planning, talent development, staff performance and engagement, business relations, agency performances and core disciplines.Achievements: Turned around Tip Top business performance through successful brand repositioning, launch of breakthrough product innovations and consumer activation initiatives.Team won marketing and innovation awards including: CAANZ Effies, NZICMA. Key Responsibilities: Leadership of the marketing and innovation functions including strategic planning, talent development, staff performance and engagement, business relations, agency performances and core disciplines.Achievements: Turned around Tip Top business performance through successful brand repositioning, launch of breakthrough product innovations and consumer activation initiatives.Team won marketing and innovation awards including: CAANZ Effies, NZICMA.
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Yum! Brands
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United States
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Restaurants
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700 & Above Employee
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KFC Head of Marketing
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Jul 2004 - Aug 2006
Key Responsibilities: Leadership of the marketing function and agency partners. KFC Australia’s national brand identity, consumer value proposition, store designs and menu offering. Delivery of marketing and innovation strategies to deliver annual revenue and margin targets and a balanced innovation pipeline. Management of the KFC Australia Advertising Co-operative Ltd. Global Brand Board member representing ANZ. Key Achievements: 16 continuous quarters of same store sales growth. Rapidly scaled new innovation with a 5X increase in new permanent menu items. Drove record brand image scores with the repositioning of KFC and media integrations. Negotiated exclusive naming rights and integrated promotions with Cricket Australia ( Twenty20 cricket - KFC Big Bash and national naming rights) and V8 Supercars. Winner of AFA Media Awards 2004. Grand Prix, Best Integrated, Best Retail.
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KFC Marketing Director
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May 2002 - Jul 2004
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Pizza Hut Marketing Manager
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Jan 1999 - May 2002
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Goodman Fielder
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Australia
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Food and Beverage Manufacturing
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700 & Above Employee
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Uncle Toby's Senior Product Manager
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Mar 1997 - Jan 1999
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Tararua Senior Product Manager
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Dec 1992 - Mar 1997
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Dairy Crest
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United Kingdom
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Food and Beverage Services
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500 - 600 Employee
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Cathedral City Brand Manager
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Aug 1990 - Dec 1992
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Education
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1986 - 1989
University of Newcastle-upon-Tyne
Bsc (Hons) Agricultural and Food Marketing, Marketing/Marketing Management, General -
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Chartered Institute of Marketing
Post Graduate Diploma, Marketing -
1980 - 1985
King's Bruton
O, AO, A Levels
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