Experience

Redsun ITI

• Vietnam
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Manager

  • Sep 2019 - Present



Estee Lauder (VietNam)

• Ho Chi Minh City, Vietnam

• Education Manager

  • Apr 2019 - Jun 2019

  - Ensure quality performance of Beauty Advisors in affiliate by developing, creating, adapting and implementing effective training strategies that will educate and motivate Beauty Advisors and Sales Personnel to sell Estée Lauder products and proudly represent the Brand - Aligning with Brand Manager to propose education strategies and BA development roadmap - Planning and conducting training, seminars, and workshop to include: basic training seminars, seasonal seminars, advanced modules geared to specific needs, new product and color launches - Collaborating with sales and marketing team to prioritize category focus, brand strategies and drive the brand to achieve business objectives - Re-facilitating Educational Conferences to all teams to re-enforce education strategies in line with brand strategies and update new knowledge for business purpose. - Support marketing activities as developing ideas, topics for editorial write-ups, press release, MC's script - Handling customer’s complaint - Translating all training documents (seasonal training, ELX-web training, management skills..) and training for all BA, Counter Managers, Sales Sup.. Show less



HAL Group

• Ho Chi Minh

• Training Manager (SISLEY + CLARIN COSMETIC BRAND)

  • Nov 2018 - Apr 2019

  Operation - Leading and set up training department, structure and JD for others position. - Train the trainer - Ensure quality performance of BAs in affiliate by developing, creating, adapting and implementing effective training strategies that will educate and motivate BAs and Sales Personnel to sell Loccitane, Clarins, Sisley products and proudly represent the Brands Planning - Aligning with Brand Manager to propose education strategies and BA development roadmap - Planning and conducting training, seminars, and workshops to include: basic training seminars, new products, advanced modules geared to specific needs - Collaborating with sales and marketing team to prioritize category focus, brand strategies and drive the brand to achieve business objectives HR - Aligning with BM for set KPI, BA process, including new recruitment, appraisal standard for passing probation, promotion and permanent contract. - Ensuring ordering, allocation, tracking and availability of uniforms, products gifts, education collaterals, samples and equipment, domestically and internationally - Regular field coaching to evaluate one by one BA performance and develop one-on-one consultations based on training needs Training (Sisley + Clarins brand) - Translating all training documents (seasonal training, management skills..) - Training for BAs, Store Managers (products, sales skill, skin analysis, customer services) Show less



HAL Group

• Brand Manager (SISLEY COSMETIC BRAND)

  • May 2017 - Nov 2018

  Branding- Be responsible for managing Luxury Skin Cosmetics Brand Sisley-Paris in Vietnam and managing team activities including Retail, Marketing, Training- Managing P&L, A&P budget to ensure achieve the financial objective- Making Business and marketing plans for the Sisley Paris brand positioning and building the appropriate promotion programs to promote awareness and increase sales for the brand. - Working, sharing, and reporting to the principal all about Vietnamese market to build the MKT plan and Business plan are matching with the local market.- Enhance Brand identity by marketing activities at the store: Workshop, Beauty class, Makeup show… at Diamond, Takashimaya, Vincom.Sales- Managing distribution channel in department store (Ha Noi, Ho Chi Minh, DN)- Managing stock, forecast and order plan by month, by quarter, by year to make sure all POS is well stock and no potential loss of salesMarketing- Developing marketing plans and programs for product campaign, commercial campaign, promotion campaign builds up the local campaign with both functional & emotional assets and content to attract customers- Leading the developing and executing integrated 360 degree marketing campaigns using most relevant and modern touch points- Building social media on Facebook, instagram- Be responsible for the search of potential store locations, evaluate performance and traffic volume of shopping malls to make decisions about closing or opening new stores according to market conditions, brand positioning, be responsible for designing and building stores in a shopping mall PR- Having good relationship with Đẹp, Bazzar, Her World, NuDoanhNhan, Elle, L'Officel…- Booking, negotiating price, discount in magazines- Having good relationship with KOL, celeb (Model, KOLs, Actress, Miss)- Good writing script, PR news, PR article, press release (products launch, event, workshop, interview..) Show less

• Trainer (CLARINS COSMETIC BRAND)

  • Dec 2013 - May 2017

  Training - Translating all training documents (seasonal training, management skills..)- Training for BAs, Store Managers (products, sales skill, skin analysis, customer services)HR - Working closed with BM for set KPI, BA process, including new recruitment, appraisal standard for passing probation, promotion and permanent contract. - Ensuring ordering, allocation, tracking and availability of uniforms, products gifts, education collaterals, samples and equipment, domestically and internationally - Regular field coaching to evaluate one by one BA performance and develop one-on-one consultations based on training needs- Checking working agenda, salary, incentive..Others- Support marketing activities as developing ideas, topics for editorial write-ups, press release, MC's script- Having good relationship with KOLs, celeb to invite them join into event- Speaker in workshop, event- Managing and inspire sales teams to touch the target - Monthly report Show less



SkinFood Cosmetic

• Ho Chi Minh

• Sales and Marketing Manager

  • Jun 2011 - May 2012

  Sales: - Managing and operating the distribution at road-shop and mall - Managing and motivating sales teams, goods, target - Forecast and managing stock - Managing P&L, budget of team Marketing - Making marketing strategy & Activation on 2011, 2012. - Creating and execute a strategic and effective online and offline marketing plan that results in increased revenue for the brand - Work closely with agencies and communication team (Promotion, PR, Event, VMD) to execute brand experiences. - Own the creation of the Launch/ Relaunch plan, and Annual plan - Lead the developing and executing integrated 360 degree marketing campaigns using most relevant and modern touch points - Building social media on Facebook and website Social media - Building website and Facebook contents (Translate all products document, check all images, contents on website) - FB admin - Increasing followers via contents, minigame, activities on FB Event - Making plan, idea and MC script - Check and set-up, runs event - Do report after finish (launching, makeup show…) - Speaker Show less



Diamond World

• Belgium
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Trainer

  • Mar 2011 - May 2011

  Training - Training BAs, Store manager about products, sales skill, customer services in Ha Noi, Ho Chi Minh, Da Nang - Field coaching - Manage staff profile - Training report Training - Training BAs, Store manager about products, sales skill, customer services in Ha Noi, Ho Chi Minh, Da Nang - Field coaching - Manage staff profile - Training report



VASC Software & Media Company - Branch HCMC

• Vietnam
• Technology, Information and Internet
• 1 - 100 Employee

• Erea Manager

  • Jan 2009 - Feb 2011

  MARKETING & PR - Prepared marketing plan for new service Ola Chat software on mobile phones - Conducted marketing program in high schools, universities in HCM and Ha Noi - Wrote PR articles, booked, negotiated discount level in magazines (Echip, World Digital, PC World..) Sales - Supported the MyTV opening events in 10 southern VNPT branches - Training new service for engineering, marketing, sales departments in 10 southern VNPT branches - Distributed devices (called Set-top-box) to 10 southern VNPT branches - Supported media tools (TVC, radio voice, banner, leaflet, poster, PR article...) for 10 southern VNPT branches - Created and/or supported sales promotion plan for 10 southern VNPT branches - Responsible for MyTV subscriber growth in 10 southern VNPT branches Show less



THE FACE SHOP

• Retail
• 100 - 200 Employee

• Marketing Manager

  • Feb 2008 - Nov 2008

  Marketing - Manage all activities of Marketing Department - Set up marketing strategy with the correct marketing mix (Marketing activities, advertising, promotion, PR campaigns...) - Increasing brand awareness (seminars, workshop, product launch, events) - Set up budget plan and doing cost analysis - Followed marketing cost monthly - Report monthly (promotion program, cost analysis….) Event - Making plan, idea and MC script - Check and set-up, runs event - Do report after finish (launching, make-up show…) - Speaker Training - Training for BAs, Store manager about brand history, visual mechandising display - Field coaching CRM - Making birthday plan for Membership card’s customer - Prepared Birthday Report monthly - Cooperated with other brands in fashion, restaurant, entertainment.. for increasing customer membership card’s benefits Show less



PHAM NGUYEN CONFECTIONERY CORPORATION

• Vietnam
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing Specialist

  • May 2007 - Oct 2007

  Marketing - Making marketing plan for Bakery network and PR budget plan - Creative ideas, organized events such as The Children’s Day, Autumn program… - Report monthly PR - Administrated Website (update information and redesign website) - Wrote application for “Sao Vang Dat Viet” prize - Resolved crisis and customer issues - Provided PR news to reporters - Sponsor programs Marketing - Making marketing plan for Bakery network and PR budget plan - Creative ideas, organized events such as The Children’s Day, Autumn program… - Report monthly PR - Administrated Website (update information and redesign website) - Wrote application for “Sao Vang Dat Viet” prize - Resolved crisis and customer issues - Provided PR news to reporters - Sponsor programs



Za Cosmetic

• Ho Chi Minh

• Brand Manager

  • May 2005 - Mar 2007

  Branding - Managing all activities of brand - Co-odinating marketing campaign with sales activities - Prepare reports: A&P, monthly activities, sales, Promotion evaluation.. - Promotion & activations to push sales, increasing brand awareness.. Sales: - Build up distribution (looking for locations, deal rental fee, counter production) - Regular forecast - Target, P&L - Stock management Branding - Managing all activities of brand - Co-odinating marketing campaign with sales activities - Prepare reports: A&P, monthly activities, sales, Promotion evaluation.. - Promotion & activations to push sales, increasing brand awareness.. Sales: - Build up distribution (looking for locations, deal rental fee, counter production) - Regular forecast - Target, P&L - Stock management



Thien Long Pen

• Ho Chi Minh

• PR Exectutive

  • Aug 2003 - Jul 2004

  Event - Effectuated corporate annual’s plans like “The School’s Drum Beat”, “The Exam Supporting” - Realized trade fairs. - Opened new branch ceremony, presentations, seminars and non-trade & trading activities with the customers such as managing the customer conference, trading fair - Generated creative ideas, organized events such as The Children’s Day, Autumn program… - Presented report monthly - Administrated Website (update information and redesign website) PR - Buying media, monitor the booking - Write press realses, send it and collect news on media channel - Making good relationship with jounalist in education area - Resolved bad news/crisis related to company image - Prepared speeches, briefing package for General Director or visiting executives Show less