Experience

Maarefah Management

• Events Services
• 1 - 100 Employee

• Strategically working with KOLs in Healthcare

  • Oct 2013 - Present

• Founder & Managing Director

  • Oct 2013 - Present

  Ensuring ongoing regional operational excellence, rigorous products evaluation, and consistent quality of finance and administration, fundraising, communications, and systems; recommend timelines and resources needed to achieve the strategic goalsInvolved in the planning and organizing the organizations activities to achieve targetsAssessing continuously market and industry trends to seize opportunity and minimize riskPreparing commercial justifications for new products in the market before developing and releasing them to the marketResponsible for profit and loss responsibility of the businessLeading, coaching, developing, and retaining Maarefah’s high-performance senior management team Developing business plans and preparing comprehensive business reportsEnsuring effective systems to track scaling progress, and regularly evaluate products so as to measure successes that can be effectively communicated to the shareholdersKeeping control of business expenditure, ensuring it is within the estimated budgetExpanding local revenue generating and fundraising activities to support existing program operations Cultivating company’s reputation in the marketWorking with Marketing and PR depts on refining all aspects of communications—from web presence to external relations with the goal of creating a stronger brandManaging existing and new relationships to garner new opportunitiesLiaising with officials and government bodiesDesigning the regional expansion and complete the strategic business planning process for the company’s expansion into new marketsBuilding partnerships in new markets, establishing relationships with the regional healthcare and pharma companies, and main leaders at each expansion siteAssessing value creation potential of business development with a strong emphasis on commercial justification



IQPC Middle East

• United Arab Emirates
• Events Services
• 1 - 100 Employee

• Divisional Director- Healthcare and Pharma

  • Jan 2011 - Sep 2013

  Structuring and developing the healthcare and pharma business unit at the company Developing the business unit structure, policies and standard operating procedures Recruiting, managing, developing and retaining staff Developing strong business relationships with the main stakeholders at the market including health ministries, health authorities and big pharma companies Accurately forecasting future sales and forming sales plans to adapt to constant shifts in the marketplace to maximize company profit Working with the project managers to ensure that timelines, KPIs and profits are met Providing trainings to the project managers and their teams Financial portfolio management to maximize profits and minimize loss Preparing financial reports to the regional finance director



Fleming Gulf

• Events Services
• 100 - 200 Employee

• Head of Life Science Events at Fleming Gulf

  • Oct 2008 - Dec 2010

  Formulating and successfully implementing business strategy of the life science division Directing strategy towards the profitable growth and ensuring smooth operation of the division Strategic planning to achieve target to increase profitability and undertake an aggressive expansion plan increasing the number of healthcare and pharmaceutical conferences Developing strategic operating plans that reflect the longer-term objectives and priorities established by the board Putting in place adequate operational planning and financial control systems Ensuring proper planning and organizing the company’s activities to achieve targets