Experience

The Hair Addict

• Egypt
• Cosmetics
• 1 - 100 Employee

• Founder & CEO

  • Apr 2018 - Present

  Leading one of a kind community that is also one of the fastest growing organic hair care companies in Egypt. This community aims to teach women that they are worthy of sustainable hair care, that entails the usage of natural remedies, organic or low chemical products, eating healthily, and working out. Leading one of a kind community that is also one of the fastest growing organic hair care companies in Egypt. This community aims to teach women that they are worthy of sustainable hair care, that entails the usage of natural remedies, organic or low chemical products, eating healthily, and working out.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Supply Network Operations Senior Director- P&G Near East

  • Mar 2014 - 2018

  Leading the supply chain operations in Egypt, Lebanon, Iraq, Jordan & Syria, with more than 25 brands & 1700 SKU’s shipping to 30+ customers/distributors to deliver 900+ Million USD of sales, with the best in class customer service levels & at the most optimum cost model. This is mainly through:• Leading & developing an organization of 24 P&G middle management employees, working on Demand Planning & Customer/Distributor Logistics, as well as Customer Service Operations.• Supply Chain Strategy development & implementation.• Delivering on the following KPI’s: P&G inventory, Supply Chain Loss Elimination, Supply Driven net out Sales, Forecast Accuracy, P&G CFR, Service as Measured by Customers, Ex. Distributors’ CFR, customers’ Shelf Out-of-Stock, distributors’ logistics costs, distributors/customers joint value creation programs, P&G internal control criteria.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Fem Care Operations Head – Manufacturing

  • Jan 2013 - 2014

  Leading the manufacturing operation of Always Fem Care line-up in Cairo plant; an organization of 180 P&G employees and 100 contracted labor, through: • Developing and controlling the plant controlled cost budget for the Fem Care category• Tracking safety, quality, and internal controls as well as production results of the department• Establishing Fem Care Egypt vision and master plan, as well as participating in forming the plant/site vision, compelling business need and master plan• Leading loss elimination pillar aimed at eliminating losses and driving stability in equipment, material, people and work processes• Delivering and tracking key measures and KPIs such as: safety and quality KPI’s, internal controls, plant controlled cost, process reliability, average stops per line per day, unplanned downtime, scheduling adherence, case fill rate to customers, IWS implementation, and material utilization losses



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Customer/Distributor Logistics & Customer Service Operations Leader

  • 2010 - 2012

  Led a team of 24 P&G employees that worked on growing P&G Near East sales through:• Delivering superior service to all P&G Near East (NE) distributors as well as all directly covered Modern Trade (MT) customers via eliminating service issues, and installing & tracking the necessary KPI’s to reflect key service metrics• Driving joint value creation projects with customers/distributors which aim at providing best-in-class service to their consumers/customers, while optimizing their supply chain cost• Improving logistics’ capabilities of NE distributors via conducting Global Distributor Assessments (GDA’s), identifying opportunities in capabilities & developing corrective action plans• Developing risk management programs to ensure continuity of supply in emergency scenarios (e.g. political unrest in Egypt & Syria)• Leading the annual supply chain trade terms development & negotiation with customers• Introducing new differentiation/supply chain agility projects such as the Ready-to-Go promotions menu & reaction to competition program.

• S&OP Cycle Owner – Demand Department Manager – Supply Network Operations – P&G Near East

  • 2008 - 2010

  Owned the overall company S&OP process for P&G NE, which includes: • Leading forecast generation & alignment • Managing monthly demand & estimate generation • Tracking and improving forecast accuracy & bias measures • Providing the most accurate possible volume forecast for P&G NE by country, category, brand, SKU and week to maximize production resources & optimize inventory at P&G Plants & distributors maintaining the required service levels• Maintaining S&OP process health across NE, tracking process adherence, simplifying the process, sustaining organization S&OP capability and making sure all functions work against a single set of plans and numbers• Delivering on the following KPIs: forecast accuracy & bias, P&G inventory, P&G CFR, S&OP Key Element Assessment score

• Corporate Restructure Project Leader- Department Manager- Supply Network Operations- P&G Egypt

  • 2007 - 2008

  Led a team of 70 P&G employees on a major corporate restructuring project, including the following responsibilities:• Consolidating all P&G Egypt paper manufacturing activities under one Legal Entity (LE) to realize $MM 2.4 tax savings/year• Establishing “one-face-to-trade” for P&G Egypt • Reengineering Egypt Go-to-Market (GTM) model to be 100% compliance with legal, tax, and company guidelines• Setting up a new 40,000 pallet spot 3PL DC for P&G Egypt to support volume growth for storage and shipment

• Corporate Restructure Bundle Leader – Department Manager – P&G Egypt

  • 2006 - 2007

  Led a sub-team of 8 P&G employees as part of the Corporate Restructure project, aiming to move Egypt business to standard hybrid CEEMEA model compliant with the Regional Entrepreneur model. This project delivered an NPV of $MM 5, driven mainly behind tax savings on a regional level due bringing P&G Egypt into RE model, reduced cost for importing finished products, and integrating Gillette, Braun, and Wella into P&G processes to realize the full synergies of the acquisitions.

• Distributor & Customer Logistics Manager – Supply Network Operations- P&G Egypt

  • 2005 - 2006

  I led the logistics team as part of the Distributor Operations multi-functional team, aiming to develop the capabilities of P&G Egypt five distributors. I managed a team of 2 P&G employees and a team of 5 distributors’ logistics managers through:• Designing and implementing the new supply chain model for P&G Egypt distributors to be followed for the next five years, enabling them to achieve their sales target and to optimize their operating cost• Introducing & implementing a new supply chain concept in P&G Egypt and that is Direct Shipment from P&G warehouse to indirectly covered customers, delivering savings of $800,000 annually to P&G Egypt through eliminating an extra leg in the supply chain• Building the distributors’ logistics organization through hiring 5 logistics managers to manage overall logistics operation at the five distributors• Decreasing the distributors’ lost sales opportunities from 4.6% to 0.4% in one year ($7,000,000 in revenue) through developing the distributors’ logistics capability, by offering logistics colleges and ongoing functional trainings to the distributors’ logistics organizations• Delivering against following KPIs: P&G missed cases, P&G cost to serve, Ex. Distributors’ missed cases, distributors’ logistics capabilities upgrade