Experience

Orient Commercial Joint Stock Bank (OCB)

• Banking
• 1 - 100 Employee

• Marketing And Public Relations Manager

  • Aug 2018 - Present

  • Lead the execution of marketing programs from start to finish for the HoChiMinh Stock Exchange (HOSE), leveraging internal support, driving collaboration, and fostering positive, productive relationship with internal clients and external vendors. • Develop, operate, and accelerate content for digital and social marketing to drive reach and impact online. • Conceptualize and implement innovative high impact launch campaign on promotions to excite sales and multiple stakeholders in the value chain. • Control social media & marketing content company-wide to align with corporate goals/requirements (14 internal channels, 32 printed-media, and commercial advertisement.) • Understand and leverage product/customer insights to develop strong working knowledge of target, key equities, and evolving trends/requirements. • Direct and manage events internally and externally as well as maintain and stimulate partnership with the press. • Secure and enhance company’s reputation, minimize and handle social media crisis. Show less