Experience

Фора
• Ukraine
• Retail
• 100 - 200 Employee
• Head Of Marketing Communications

  • Nov 2021 - Present

dp digital performance
• Ukraine
• Advertising Services
• Founder, CEO

  • Jan 2018 - Present


New Balance

• United States
• Sporting Goods Manufacturing
• 700 & Above Employee

• Chief Marketing Officer

  • Nov 2019 - Apr 2021

  In charge of Marketing function of the Brand on Ukraine market. Revamped the Marketing mix, adapting EMEA and Global approach to communication. During 2020 crisis successfully applied flexible strategy to keep in touch with the audience, and grow the sales. Initiated and leading the project to enhance the store experience, signed relevant Ambassadors to the Brand. In charge of Marketing function of the Brand on Ukraine market. Revamped the Marketing mix, adapting EMEA and Global approach to communication. During 2020 crisis successfully applied flexible strategy to keep in touch with the audience, and grow the sales. Initiated and leading the project to enhance the store experience, signed relevant Ambassadors to the Brand.



Kleynod - Kyiv Watch Factory

• Chief Marketing Officer

  • Aug 2019 - Oct 2019

  Short-time consulting project Short-time consulting project



L'Occitane en Provence

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Manager

  • Dec 2015 - Jun 2019

  Achievements:Ensured constant growth (sales +8% FY16 to FY15; +10% FY17 to FY16; +13% FY18 to FY17)360⁰ action plan and for major launches of the years 2016 to 2019 developedMedia Partnership programmes established for launch supportsExecuted new product launches (Skincare, Bodycare, Fragrance, Baby range) – cross- and omni-channel supportOrganized VIP & Press eventsRevised retail discount programmeImplemented a new salary and motivation for the retail teamClient database cleaned -> CRM costs optimisedLeadership in projects for site redesign, Merchandising change in storesAwards for Brand: Choice of the Year (2016; 2017), Marie Claire Excellence de la Beaute (2017; 2019)Marketing Action Plan, Marketing Budget for 2017-2019 Contribution (revision of design project, project timeline development, etc) to the process of the stores opening / renovation.Responsibilities:Leading a team of 4 people (Retail, Digital, Training, Junior), and managing the retail personnel (60 people)Development of the awareness of L’Occitane brand in Ukraine with a respect of the standards of the global brand image;Usage of the global tools and developing local ones; developing key activities to assist Retail team achieving sales goal as well as customer service requirements;Set prices for the market, forecasting, selection of product mix;POSM development;Organization and coordination all new product launches and initiatives;Adapting the international marketing plan to the local market + suggestions of additional activities, and promotions;Owning the Marketing Budget;Determination and highlighting the focuses and priorities using KPIs;B2b sales developmentBusiness travels (Geneva, Brussels, Madrid) – Marketing Seminars

• Retail Manager

  • Jun 2012 - Dec 2015

  Achievements:6 new boutiques opened Persuaded malls to review tenancy fees through the networkFacebook audience grew from 300 to 11k+; Regular e-mailing startedImproved process of weekly product supplies to storesStrengthened brand positions in mallsResponsibilities:Retail network management; supply chain planningSearch and evaluation of new possible locations, mallsStore merchandising, POSM adaptationReports and data analysis; client’s database analysis, profilingOwner of company’s Facebook page, Social Media advertising



Premier Hotel Rus

• Ukraine
• Hospitality
• 1 - 100 Employee

• PR and advertising manager

  • Feb 2009 - May 2012

  Achievements: Revised and improved communication strategy Increased Share of Voice by 60% Implemented a communication effectiveness evaluation system Responsibilities: Managing the “Rus Hotel” brand Work with advertising materials (from draft to production, availability and usage control) Budgeting Work with media (monitoring, preparing releases and articles, interview organization) Achievements: Revised and improved communication strategy Increased Share of Voice by 60% Implemented a communication effectiveness evaluation system Responsibilities: Managing the “Rus Hotel” brand Work with advertising materials (from draft to production, availability and usage control) Budgeting Work with media (monitoring, preparing releases and articles, interview organization)



British American Tobacco

• Italy
• Tobacco
• 1 - 100 Employee

• Retail Communication Executive

  • Apr 2007 - May 2008

  Achievements: Developed a documenting and reporting system inside the function Developed and implemented a new scheme of POS materials and equipment delivery to regional teams Successfully coordinated and completed a cross-functional national-level project Responsibilities: Communication materials quantity calculation and placement planning according to cycle plan Temporal POSM development Controlling of POS equipment in retail outlets Sales force control Retail audit



Golden Foods

• India
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Brand Manager

  • 2008 - 2008

  Achievements: Created activities plan & marketing budget for 2009 Optimized portfolio, new taste launched Launch of TV campaign for “3 Korochki” Facelift for “3 Korochki” + created a virus campaign (internet and social networks oriented) for attracting TA’s attention to new package look Responsibilities: Managing “3 Korochki” and “Delmor” market activities Regular market reports on brands (based on Nielsen data) Market and competition analysis Consumer research Retail audit