CEO/ Founder Growth Focus, Lda

• 2018 - Present

Soluções concretas de apoio à gestão

Founder/ CEO

• 2016 - Present

I have been helping and collaborating with different companies in the different sectors and activities: Textiles and Clothing; Molds and Plastics; Packaging; Agricultural; Wineries; Brewer Industry; Renewable Energy; Tourism; Trading; Retail; Coffee and Accessories.Main Activities:- Global Business Support;- Business Creation;- M&A Due Diligence;- International Projects;- Market Research (B2B);- R&I Project in Competitiveness of SMEs (SI Internacionalização and SI Qualificação) and R&D tax incentive (SIFIDE), Agricultural (Proder);- Investiment Fundraising;- HR training;- Financial Management;- Standards and Process (Prodution and Administration);- Sales and Marketing;- Trademark and Patent;- New Products and Services Development. Show less

CEO/ Founder

• Jun 2021 - Present

Diretor comercial e de marketing

• 2016 - 2018

Como responsável pela actividade comercial e marketing da empresa, conseguimos um aumento de 15% de facturação e um aumento de 25% na margem dos produtos. Ao longo da minha presença na empresa, realizei as seguintes actividades: - Direcção Comercial e Marketing (Portugal e Brasil); - Análise e coordenação de custos de produção e definição de preços de produtos; - Responsável desenvolvimento de novos projectos e produtos; - Estudos e análises de mercado; - Projecto de apoios comunitários (Portugal2020), desenvolvendo o projecto, submissão da candidatura e acompanhamento; - Processo de internacionalização da empresa; - Registo de patentes internacionais; - Registo internacional de marca; - Organização de feiras e eventos; - Registo de códigos de barras e codificação dos produtos; - Desenvolvimento de campanhas, campanhas de comunicação e parcerias; - Gestão das marcas (H2Out e WTFitbox); - Análise e negociação com fornecedores; - Definição e implementação de normas e processos internos (comerciais e logísticos). Show less

CEO - Chief Executive Officer

• 2010 - 2015

I was responsible for the management of two textile companies, an industrial and a trading company; these companies were operating in seven markets. During this period I was leading a team of a total of 160 employees. With the new management strategies and companies reorganization, the six companies became two, focus in different production, strategic investments, new financial supports and an international development strategy. Under my management the companies experienced a 60% sales increase and organizational costs fell 28%. Main Activities: - Business management, with a focus on internationalization, financial management and production; - Mergers and Acquisitions (M&A); - Banks negotiation, having obtained several supports (short, medium and long term); - Industrial Licensing; - Contracts negotiation and partnerships deals; - Purchase Management (including raw materials from Turkey, Pakistan and India); - R&I Project (QREN), in Competitiveness of SMEs (SI Internacionalização and SI Qualificação) and R&D tax incentive (SIFIDE), in total we had 2.800.000 € of support and incentives; - Quality /Environmental standards and processes implementation; - ERP (Enterprise Resource Planning) project manager implementation (Oracle GIN). Show less

Marketing Director

• 2008 - 2010

I was responsible for the marketing management and internationalization project. I created and developed a new brand and new product range and created the internal logistics process for foreign markets. With the new market strategies it was possible to achieve a increase sales in the international markets. Main Activities: - Marketing Management; - New Company Logo; - New Website; - Newsletter: weekly and in four different languages (PT; ES; FR; EN); - I created and developed the Panike Customer Club (customer loyalty program), for that I made some institutional partnerships with different companies, like: BP; Pousadas de Portugal; Cinemas ZON (NOS); - Merchandising; - Packaging development - new dimensions, design and new materials (in the last one, the products could be heated in the oven and microwaves in its original packaging); - New Brand Creation (Panike Snack Express) and Product Development; - Purchase Management (Designers, Packaging, Logistics Companies); - Samples processing implementation; - Brand Promotion (B2B and B2C); - Exhibitions and Events Organization; - BRC (British Retail Consortium) certification process participation. Show less

Commercial and Marketing Director

• 2005 - 2008

I was responsible for the sale and marketing management of two footwear brands (Safety Footwear and Outdoor Footwear). With the new management and differentiated strategies for ten markets it was possible to achieve a sales increase in Safety Footwear, development and introduction a new footwear outdoor brand in the sereval markets. Main Activities: - Sales and Marketing Manager (ten markets); - Brand Management (NoRisk); - Team Manager; - New Brand Creation (Outdoor Footwear) and Product Development; - New Company Logo; - New Website; - Newsletter: weekly in five different languages (PT; ES; FR; DE; EN); - CRM Implementation (Salesforce); - International Exhibitions in Safety and Health Trade, Outdoor Trade and DIY; - Market Research; - Merchandising; - International Brand Promotion; - New Products Development. Show less

Product Manager

• 2004 - 2005

Product marketing strategies for Portugal market in Opti brand. Main Activities: - Product Management; - Market Research; Product marketing strategies for Portugal market in Opti brand. Main Activities: - Product Management; - Market Research;

Sales Consultant

• 2000 - 2004

Toyota and Lexus. Main Activities: - Car Sales - Financial Products Sales; - Market prospection; - In-store service. Toyota and Lexus. Main Activities: - Car Sales - Financial Products Sales; - Market prospection; - In-store service.